Gary Vaynerchuk’s call to creative arms at The Drum Live in New York
In the age of social media, quality creativity isn’t just an asset; it’s the currency of success, according to VaynerMedia’s CEO. Let’s recount his talk at The Drum Live (and the case for a content...
View ArticlePowerful short film ‘The Cure’ illuminates Brazil’s battle against gay...
The dramatic short seeks to mobilize support for legislative action and consign conversion therapy to the annals of history.In the realm of activism and awareness-building, few mediums wield as much...
View ArticleBrewDog: timeline of a controversial brand
Under James Watt, the self-styled punk brewery has been no stranger to notoriety. As the controversial chief exec steps down, The Drum takes a look at some of the highs and lows that have shaped the...
View ArticleAd of the Day: Apple crushes everyday objects to promote thinnest-ever device
The launch of the new 13-inch iPad Pro is supported by a ‘smashing’ new 70-second ad spot, aptly called ‘Crush,’ that is The Drum’s Ad of the Day.To demonstrate all the tech packed into this incredibly...
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Adtech’s innovation revolution translated into word soup brands. It didn’t...
NB Studio’s Dan Radley takes us through the good, the bad and the ugly of adtech branding.For all the innovation adtech has driven, its branding is typically embarrassing, especially given that these...
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Gen AI v gen Z: do androids meme of electric sheep?
With the help of her Word Tonic crew, Carolyn McMurray put AI through its paces to determine if it can come close to interpreting gen Z memes. The air is thick and charged, the crowd ecstatic. In the...
View ArticleNescafé Canada inspires coffee lovers to save energy by boiling morning brews...
A charming short film encourages people worldwide to put a little love for the planet in their cups.Coffee lovers, rejoice: Nescafé Canada has just served up a delightful new campaign that’s not just...
View ArticleThe Drum’s Daily Briefing: Watt out at BrewDog, Ofcom talks tough & BooHoo’s...
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today.Controversial BrewDog CEO Watt steps downBrewDog’s often controversial...
View ArticleEye on AI - turning generative AI talk to action, to unlock business growth
Digital advertising leaders from Skyscanner, Dentsu Creative and Microsoft Advertising demystify generative AI in a new three-part video series to explore how brands can unleash productivity,...
View ArticleBest Ads of the Week: Figs’ nod to nursing & a European elections voting ad
There’s also PG Tips’ first campaign in nearly a decade and a hilarious trio of Mike’s Hard Lemonade spots.Every week, The Drum picks the top global campaigns from our Creative Works. You can submit...
View ArticleStranger Things’ Dacre Montgomery & skateboarder Peggy Oki ‘Go full Speedo’...
The Australian swimwear brand relaunches with a global campaign just ahead of the 2024 Olympics.In a bid to reclaim its status as a cultural icon, Speedo, the 110-year-old Australian swimwear brand, is...
View ArticleIs this the summer of OOH?
With festivals, sporting events, and plenty of shopping opportunities on the horizon, Lucy Cutter at Kinetic (also known as GroupM OOH) says now is the time to remind clients of the power of...
View ArticleAs artists face the semis, let’s gauge which sponsors will wow Eurovision fans
Eurovision correspondent and marketing extraordinaire Jerry Daykin shares the lay of the land as Eurovision week gains momentum ahead of the televised semi-finals.This time last year, all eyes were on...
View ArticleRishi Sunak missed an open goal on vape marketing
The CIM’s Mark Scott explains how the UK PM’s anti-smoking crusade should encapsulate vaping too, especially shirt sponsorship in football. Last Wednesday, Rishi Sunak was asked a question on the topic...
View ArticlePump up the Jam Shed: Divisive wine brand drops new music video
Technotronic's Pump Up the Jam gets a fresh spin in Jam Shed's reactive London Marathon ad. Sweet wine brand Jam Shed has dropped a wacky music video featuring a viral dancing gran as part of its...
View ArticleAd of the Day: Burger King somehow connects balding Brazilians and the drive...
Men with receding hairlines finally have the last laugh as part of a new countrywide promotion and ‘empathetically’ written advertising campaign that rewards all follicly challenged Brazilians with a...
View ArticleThe Drum's Daily Briefing: Wayve gets $1bn, retail sales flat, Buffett AI...
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today. UK EV brand Wayve gets $1billion investmentDespite electric vehicle...
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Want to win an ad award? You’ll need an ‘accident’ and a few cones
The Drum’s opinion editor, John McCarthy, explains why marketers need to make more outdoor mistakes. Marketers often suffer from the spotlight effect, an assumption that the public’s eyes are on their...
View ArticleA glimpse into how marketers can help to shape an ethical AI music industry
As generative AI sends shockwaves throughout the music industry, BBDO New York interactive producer Marcelo Hanta-Davis reflects on some lessons learned from a recent project.Last month, a long roster...
View ArticleExhausted employees earn their sips of Mike’s Hard Lemonade on brand’s 25th...
What do a sports mascot, a messenger and a firefighter all have in common? Their ‘Hard Days Deserve A Hard Lemonade,’ according to the brand’s new campaign.Mike’s Hard Lemonade, a spiked fruit juice...
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