PayPal has teamed up with animation specialists Aardman to rustle up a CGI cartoon short which transforms Gogglebox star Scarlett Moffatt been transformed into her feathered alter ego in aid of eight charities via an exclusive broadcast partnership with Channel 4.
Instead of serving up the traditional Christmas turkey on a plate PayPal will instead field eight birds, each representing a different charity, in an animated race powered by online donations.
Conceived by Crispin Porter + Bogusky London the first in a series of videos to be published in support of the campaign Moffat’s character can be seen undertaking a training regime with her avian teammates, encouraging viewers to get donating to give their chosen turkey (and it’s accompanying charity) a boost.
Alison Sagar, chief marketing officer and head of consumer at PayPal UK, said: “With Turkey Dash, we wanted to show the power of online payments to do good. Last Christmas, more than a million people in the UK made a donation to their favourite cause with PayPal. This year, we want to encourage even more donations!”
Aardman director Darren Dubicki added: “Who doesn’t love the idea of animated turkeys? With Turkey Dash, we’re playing to the great British sense of humour we all share, while encouraging people to dig deep for a good cause. We’ll be working on the animation right up until race day, which will be a little nerve wracking!”
All donations received will be processed via PayPal’s Giving Fund, a non-profit body that harnesses technology to power charitable donations.
Four months ago Aardman partnered with Independent to offer advertisers the 'magical' combination of animation and live action.