Seattle is sending a message of love and acceptance through social media to celebrate Pride Month and beyond.
In a world where hate speech, divisiveness and actions that promote exclusion are taking over social media, Seattle is making a bold statement and putting its stake in the ground as a city of inclusion, the first US city to celebrate LGBTQ Pride all year long.
Kicking off today (June 1) with the start of Pride Month, Visit Seattle will be collaborating with photographers, historical organizations and locals to post a new photo every day on both Instagram (@WeSEALove) and a visual online gallery (wesealove.com) for the next 365 days that celebrates the LGBTQ community and reinforces Seattle as a 'force for good.' #WeSEALove looks to be a call to arms for people who believe in the power of humanity, the dignity of the individual and the respect for all people, and letting them know that Seattle is a uniquely progressive city with a spirit of welcoming for all.
“People are making mindful choices in where they travel and do business," said Visit Seattle president and chief executive Tom Norwalk. "In a climate where business and visitors alike are met with unparalleled information, it is more important than ever to showcase and celebrate Seattle’s long history of inclusivity and support, which have been at the cornerstone of our success. We welcome all those, regardless of their background or where they come from, as Seattle is a community where everyone belongs.”
The campaign was created by Seattle-based creative agency, PB&. Click on the Creative Works box below to see examples of the campaign.
Read more about Seattle as one of The Drum's Creative Cities features.
PB&: Visit Seattle 'WeSeaLove'
Kicking off today (June 1) with the start of Pride Month, Visit Seattle will be collaborating with photographers, historical organizations and locals to post a new photo every day on both Instagram (@WeSEALove) and a visual online gallery (wesealove.com) for the next 365 days that celebrates the LGBTQ community and reinforces Seattle as a 'force for good.' #WeSEALove looks to be a call to arms for people who believe in the power of humanity, the dignity of the individual and the respect for all people, and letting them know that Seattle is a uniquely progressive city with a spirit of welcoming for all.
Principal: Britt Fero
Head of Content: Pete Anderson
Strategist: Ben Salaman
Designer: Wa Vong
