Derry Girls toasts the 90s with Teletext-inspired Instagram Story

Channel 4's Irish 90s comedy, Derry Girls, has channelled Teletext in a nostalgic marketing push marking the show's return.

Following on from the creation of its Derry murals, the series is now aping on Teletext, Ceefax and Fivetext in social media activity harking back to the 90s to publicise the launch of its second season.

The @Channel4 Instagram account, which boasts 172,500 followers, is the lead platform for this activity. A Story will be assembled, spanning everything from the Derry Girls' updates about the weather to ‘spiritual guidance’ from Sister Michael.  

The work was delivered inhouse by Channel 4's marketing team. 4Creative helped with the broader mural campaign.

The second series returns to Channel 4 on Tuesday 5 March 

Vote for the campaign in The Drum's Creative Works. 

: 'Derry Text'

Agency:

Client:

Date: March 2019

Channel 4 has today launched its full marketing campaign for the new series of hit comedy, Derry Girls, produced by 4Creative for Channel 4 Marketing.

Social media activity will include 90’s ‘school pics’ of the cast, and ‘Derrytext’, an @Channel4 Instagram story inspired by services popular in the 90s such as Teletext, Ceefax and Fivetext. Users will enjoy everything from updates about the weather in Derry to ‘spiritual guidance’ from Sister Michael.  

Credits:
 

 

 

 

Credits (for Derry Text only):

Channel 4 Marketing

Head of Marketing: James Walker

Deputy Head of Marketing: Laura Ward-Smith

Group Marketing Manager: Nic Moran

Marketing Manager: Clare Morrish

Marketing Executive: Laura Bedford

James Smart: Group Social Media Manager

Emma Dowling: Social Media Manager

Luka Shimada: Social Media Executive

Tags: UK

 

 

 

 

Loading...