Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America. We give our readers the chance to decide which work features as our Creative Work of the Week.
Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits, and more, click on the project to expand to full screen and click on the stars to vote and help choose the US Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 5.
To submit work for our Creative Works section, fill out this online form.
: 'Absolut Pride'
Agency:
Client:
Date: May 2019
The #AbsolutPride campaign, shot by David LaChapelle, features several well-known faces, voices and activists from the LGBTQ community – including Sasha Velour, Amanda Lepore, EJ Johnson, Jason Rodriguez, Alexandra Grey and more.
With a theme of fearless acceptance, the campaign pays homage to the history of the LGBTQ community – specifically the pride marches of the late 80’s – contemporized through the vast diversity of today’s community that is carrying the torch toward more inclusivity and awareness.
Absolut is dedicated to protecting the planet – and its people. Which is why Absolut has supported the LGBTQ community for the past 38 years and counting. This year, Absolut is raising awareness in celebration of more acceptance and diversity with an iconic, conversation-sparking image and campaign.
The brand is also opening the Pride celebrations to people across the country: Absolut is offering two lucky fans (and guests) the chance to win the ultimate #AbsolutPride experience during World Pride 2019 in New York City. Rules and entry info can be found here.
Also, the new hand-painted Absolut rainbow bottle allows people to show their pride – beyond just a season or month. More info on availability can be found here.
Credits:
Creative: BBH Global
Digital Hub: The Electric Factory
Public Relations: Weber Shandwick, New York
Media: 360i
CRM: DËBRAIN
Influencer: Collectively
Digital Hub: The Electric Factory
Public Relations: Weber Shandwick, New York
Media: 360i
CRM: DËBRAIN
Influencer: Collectively
Loading...
Show me entity :: 27356
: 'Belongings'
Agency:
Client:
Date: May 2019
Online marketplace Etsy recently launched a new campaign titled 'Belongings' with the help of full-service creative agency Frank Collective. It's Etsy’s second US TV and video marketing campaign in the last 12 months.
In partnership with the brand, the agency led the creative concept designed to inspire new reasons to shop on Etsy shown through a series of moments that showcases one-of-a-kind handmade and vintage items.
The campaign, which will run on national broadcast and cable networks, as well as in-stream digital channels such as Hulu, puts a spotlight on key product categories such as home décor, jewelry, fashion, accessories, and more. The vignettes also live on Etsy’s website and social platforms, including a dedicated landing page featuring items from the spots.
This campaign coincides with the Etsy Design Awards, a competition created to celebrate the brand's sellers and their extraordinary items
Credits:
Agency: Frank Collective
Client: Etsy
Loading...
: 'Cosmic Coolatta Constellation'
Agency:
Client:
Date: May 2019
Dunkin’ went out of this world for the launch of its new Cosmic Coolatta summer drink series by announcing the discovery of the Cosmic Coolatta Constellation.
Created by BBDO New York, the campaign centers around the discovery that four stars within the Ursa Major constellation resemble the exact shape of a Cosmic Coolatta. So Dunkin’ took it upon itself to declare the cluster the Cosmic Coolatta Constellation - the galaxy’s only everlasting billboard made of real stars, perfectly visible in the night sky at the exact same time as Dunkin’s summer promotion, and also for the rest of time.
Over that weekend, Dunkin’ held a viewing event in Boston where Dunkin’ fans watched as the four stars came into view over Boston harbor -- perfectly aligning with a Cosmic Coolatta on a custom made AR Billboard. An astronomer was on hand to field questions and guide people through the event.
Credits:
Creative Agency: BBDO New York
Client: Dunkin’
Campaign: Cosmic Constellation
BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
EVP, Executive Creative Director: Doug Fallon
EVP, Executive Creative Director: Steven Fogel
Creative Director: Ben Bliss
Creative Director: Evan Schultz
Junior Copywriter: Stephen Pacheco
Junior Art Director: Jolie Guz
EVP Senior Group Account Director: Jim Santora
VP Account Director: Jaimie Donohue
Account Manager: Rachel Passman
Account Executive: Stephanie Diacovo
Executive Producer, Experiential: Adrienne Katz
Jr. Interactive Producer: Katie Penna
Producer: Samantha Addy
Loading...
: 'Postmate It'
Agency:
Client:
Date: May 2019
Postmates has enlisted entrepreneur, food icon and television personality, Martha Stewart for a series of humorous TV ads in the goods delivery company’s first national television campaign.
The real-life scenarios with Stewart show that life in the kitchen isn’t always perfect and sometimes you just need to ‘Postmate it.’
The series of films, rolling out throughout the summer, are the next phase in Postmates’ new brand campaign which is designed to highlight how Postmates is a part of people’s everyday lives and understands the conveniences people require in today’s modern world. The campaign was created by Postmates’ newly announced creative agency of record, Mother Los Angeles and the new TV spots were directed by Andreas Nilsson.
In one spot, Stewart is seen preparing Thai chicken wings. Cut to a woman following along in her kitchen. Stewart says, “First, set your oven to broil, and remember that’s where you keep your sweaters.” The woman shrieks as she rushes to the oven to pull out a smoking sweater. Stewart then says, “You know what, just Postmate it.” Another spot shows Stewart in her lavish kitchen getting ready to make pasta carbonara with fresh eggs. Cut to a guy in his dark kitchen getting eggs out of the refrigerator only to see that there are none left. His slovenly roommate is stuffing all of them in his face in disgusting fashion. Stewart then recommends he “Postmate it.”
Credits:
Agency: Mother LA
Client: Postmates
Loading...
: 'Tech in Real Life'
Agency:
Client:
Date: May 2019
Comcast Business isn’t really known for its funny business, which is why the internet, phone and tech provider looked to its partner NBC Universal (NBCU) and production company Broadway Video to bring a new humorous campaign to life.
Comcast Business is bringing ‘Technology, in Real Life’ to the airways with the help of Lorne Michaels' production company, Broadway Video, and its group of talented writers who have been involved with hit shows like 30 Rock and The Office. The campaign takes a look at real-life tech situations through a comedic lens, featuring humorous videos that highlight classic office frustrations – from slow dripping coffee and slower internet speeds, to lengthy conference dial-in codes.
In the spots, exaggerated situations of real-life office situations are on display. In one, employees are trying to dial in to a conference call. They are reading a call-in code that looks like a scroll, with complex numbers and letters preventing them from reaching the call. Other scenarios include a really awkward conversation at the very slow coffee maker, and people standing to take a number to be able to access the super slow wifi. In each case, the boss comes in with a Comcast Business solution to solve the problem.
Credits:
NBC Universal
Comcast
Broadway Video
Loading...
Show me entity :: 27435
: 'Bonerless Bathing Suit'
Agency:
Client:
Date: May 2019
Adult entertainment site Pornhub, has launched its limited-edition Bonerless Bathing Suit, equipped with a special lining to help camouflage and conceal.
Pornhub’s Bonerless Bathing Suit features a built-in, camouflaging lining, and has pockets on both the front and back to hold belongings. The design is black with a minimal pattern of nautical icons, except for the drawstring, interior waistband and a thin stripe down the side, which are all in Pornhub’s signature orange color.
To promote the debut of Pornhub’s Bonerless Bathing Suit, the company has released a video spot that features a carefree beach goer as he stumbles upon a lively beach party that sparks his excitement – and the all-too-familiar panic that ensues. The video culminates with the crisis being averted thanks to Pornhub’s Bonerless Bathing Suit and encourages viewers to visit bonerless.com, where they can purchase the bathing suit.
Credits:
Loading...
Show me entity :: 27460
Show me entity :: 27450
: 'Runaway Train 25'
Agency:
Client:
Date: May 2019
Soul Asylum’s Runaway Train was one of the few hit music videos of the early 90s to make a social statement. Now the song and video are being remade to help the National Center for Missing & Exploited Children (NCMEC) highlight the plight of missing children in the US.
Advertising agency M/H VCCP worked with the NCMEC on Runaway Train 25, a cross-industry initiative to reinvent the search for missing children. The video reinterprets the the original with musical artists Jamie N Commons and Skylar Grey featuring Gallant.
The original video was directed by the lauded Tony Kaye and featured 36 missing kids. After it aired on MTV, 21 of those missing kids were recovered. Runaway Train 25 is directed by RSA Films’ Emmy-award winner Jake Scott and the record is produced by Grammy-nominated producer Jayson DeZuzio of KIDinaKORNER.
Runaway Train 25 uses geolocation technology to turn the music video content into a search tool to find missing children. The video automatically updates itself with the profiles of missing children from the NCMEC database based on a viewer's location, which people can share across Twitter and other social media platforms. The release comes ahead of National Missing Children's Day on May 25.
Credits:
Client: The National Center for Missing & Exploited Children
Agency: M/H VCCP
Director: Jake Scott
Collaborators on Runaway Train 25: Dave Pirner; Soul Asylum; Warner Chappell Music; KIDinaKORNER; Interscope; Runway Girls; artists Jamie N Commons, Skylar Grey and Gallant; director Jake Scott of RSA Films; MediaMonks; editors Amanda Perry and Andrea MacArthur of Bread and Butter Edit; Company 3; Method Studios; Lime Studios; Subtractive; Cisco; Twitter; No Friction Partners; Powell Communications; Out of Home Advertising Association of America (OAAA); Grand Visual; QDOT; Innovid; Reddit; Vox Media & Concert; Pandora; Vevo; and Hulu.
Loading...
Show me entity :: 27365
: 'The Electric Helper'
Agency:
Client:
Date: May 2019
After government measures for the control of fuel theft by organized crime in Mexico, different gas stations have been closed, generating panic buying, long queues and the largest shortage of gasoline in the history of the country.
The lack of information about the closure of gas stations also turned out to be a great problem; the affected people didn´t know where there was gas and wasted their last drops of gasoline looking for more gasoline.
Chevrolet went on the streets with the brand experience called “The Electric Helper”, the auto maker's first 100% electric car, helping drivers, means of transport and emergency services to find gasoline. This car traveled the zones with gas stations and through #Reportegas in Twitter shared in real time information detailed about kind of gasoline available, maximum load and waiting time of supply of it. People got the reports of their zones through Twitter and also by Instagram Stories.
“Bolt EV became a live demo that showed its autonomy during 48hrs driving 383 kms with just one charge and managed to be national trending topic and with 43 million people grateful for this unique activation” said Alfredo Alquicira, vice-president creative of McCann Worldgroup Mexico. “Under adverse conditions such as the ones we are facing, we got our clients' brands to be relevant not only with their audiences but with an entire society that is being affected by the gas crisis and to bring greater visibility to new options of transport that are more sustainable”.
Credits:
Agency: Commonwealth// McCann México
Campaign name: The Electric Helper
CCO: Alfredo Alquicira
Global Executive Creative Director: John Mescall
Executive Creative Director McCann Latin America: Chavo D’Emilio
Global CCOs: Todd Riddle
Global CCOs: Matt Canzano
Global CSO: Ash Farr
Global COO: Grant Theron
Creative direcor: (Pipe) Luis Felipe Entrambasaguas
Director Creativo: (Lumi) Luminitza López
Redactor: Piero Nacimento
Digital Integration Director:Ana Marín
Business Lead: Patricia Flores
Head of Operations: Mariana de Pina
Agency producter : Rafael López
Agency producer: Katya Jiménez
Executive producer: Arturo Romero
Executive producer: Julieta Napoli
Executive producer: Héctor River
Executive producer: Mariana Martínez
Director: Milovan Radovic
Animator: Eduardo Loaiza
Music: Dan Zlotnik
Graphic: Iván Poblano
Corporate communications: Johnny Méndez G. and Lourdes Alderete
Client approval: Adrian Enciso
Loading...
: 'The Very Important Podcast: the Podcast That Doesn't Stink'
Agency:
Client:
Date: May 2019
Last year, Reckitt Benckiser (RB) launched something 'very important' for Air Wick – VIP, a pre-poop toilet spray that you use before you go to the bathroom, to trap odors in the bowl. At the time, Havas NY developed a campaign to celebrate the launch, featuring Very Important Poopers - including a Very Important Pilot and Very Important Pianist.
This year, the brand has generated the next iteration of bringing the product story to life – 'The Very Important Podcast: The Podcast That Doesn’t Stink.' Filmed and recorded in a real public bathroom with real people, our host Dru Johnson interviews experts about how not to stink at very important things like dating, self-defense, even balloon animals.
Developed and produced by creative agency Havas New York, 'The Very Important Podcast' recently dropped on iTunes, Spotify and YouTube.
Credits:
Agency: Havas New York
Brand: Reckitt Benckiser (Air Wick)
Loading...