McLaren has announced a partnership with Dell Technology to drive tech innovations.
As technology partner, Dell Technologies’ platforms will provide solutions for McLaren's day-to-day operations like support for design and manufacturing, trackside operations, telemetry, safety-critical ecosystems, storage, esports and simulation, fan engagement and guest experience.
McLaren and Dell Technologies will further work on future projects in the areas of security, cloud, digital and workplace transformation technologies.
Zak Brown, executive director, McLaren Technology Group, said: “McLaren’s agreement with Dell Technologies expands beyond the traditional sponsorship model. We are like-minded organisations led by the key principles of technical innovation and human progress at the cutting-edge of data-driven technology.
“This announcement is a further statement that McLaren has strong ambitions as we strive to take an important leap in performance both on-track and off it. Dell Technologies is the perfect partner and our two brands share the same ethos, which will propel us towards our business objectives for 2018 and beyond.”
Jeremy Burton, chief marketing officer, Dell Technologies, said: "Our partnership is expansive, enabling us to showcase our Dell Technologies portfolio from consumer gaming and esports to the enterprise edge, data centre and cloud.
“We look forward to playing a transformative role within every facet of the McLaren Group, both trackside and at the McLaren Technology Centre. It is the first time we have partnered as Dell Technologies in a global commercial agreement of this nature, and we look forward to a long-term collaboration.”