Channel 4 forges ahead with pan-European broadcaster alliance
Channel 4 has become the exclusive UK partner of a pan-European TV advertising alliance which the broadcaster hopes will give it the scale it needs to take on the likes of Google's YouTube and...
View ArticleThe margarine test: why marketers must look at what people do rather than...
The 1940s were a dispiriting decade for American margarine makers.Despite being cheaper than other spreads, shoppers viewed margarine as an unappetising white gloop. Its reputation was so tarnished...
View ArticleMobike launches in Sydney adding more heat to booming bike-sharing market
Mobike, the Chinese share-bike company, has continued its global expansion launching in Sydney Australia and appointing a general manager.The Sydney launch of Mobike, which claims to be the world’s...
View ArticleHP to usher in new design era with its revolutionary software
HP is opening its software to help creatives and brands collaborate to achieve greater and more rapid customisation and personalisation of their products.HP’s SmartStream Designer software, famously...
View ArticleChinese e-commerce giant JD.com reports $12.6bn in revenue for Q3 after...
JD.com, China’s largest retailer and second biggest e-commerce company, has reported a 39% increase in revenues to RMB 83.7bn ($12.6bn) for the third quarter of 2017.The results revealed JD.com posted...
View ArticleThe c-suite is paralysed with fear, finds new report on digital transformation
Senior board members of companies are not only struggling to cope with digital transformation; most CMOs are not even having these business conversations, according to a new report.Business leaders are...
View ArticleASA scotches social media claims of swearing in M&S Paddington ad
The Advertising Standards Authority (ASA) has given its definitive answer as to whether or not Paddington Bear was sworn at by a frustrated burglar in this year's M&S Christmas ad, stating that...
View ArticleSavlon introduces hand wash sachets into school ID cards to encourage hand...
Indian antiseptic brand, Savlon continues with its initiative #SavlonSwasthIndia (SavlonHealthyIndia) aimed at raising awareness about hygiene among kids by introducing Savlon ID Guard to mark the...
View ArticleUK agencies are not ready for recession reveals industry research
Many UK agencies would not be prepared for a recession if it were to occur, with those not adequately focused on their infrastructure at risk of going bust, a report by accountancy firm, The Wow...
View ArticleCreating marketing to battle mental health stigmas: The Do It Day 2017 Liveblog
Welcome to The Drum's Liveblog for this year's Do It Day, which will cover the goings on during the hack day in October and at the event itself in November, covering New York, Singapore and London....
View ArticleElephants in the media room: A manifesto for good media
What can we do to save media planning, buying and our relevant business purpose for existence? After all the genuinely angry noise, I’ve concluded that MediaLand must change. Finally, we’ve all got the...
View ArticleAs focus turns to creativity, Facebook, Google et al will have to rethink...
The news of Cannes Lions’ ‘streamlined’ proposition has been largely welcomed by the belt-tightening creative community, who will enjoy both the greater amount of attention placed on their work and the...
View ArticleThe Today programme, George Osborne, and being exceedingly busy – Marketing...
It has been a terribly long time since my last column – so long in fact that I receive the occasional message from a well-wisher along the lines of, ‘Rather gasping for the next column, old bean, any...
View ArticleSamsung losing share in China’s smart phone market as local brands dominate
Samsung’s market share in China’s smartphone market is predicted to drop below 2% in Q4 2017, according to a report by market research firm Strategy Analytics.Samsung was ranked ninth in China with a...
View ArticleGo Compare dismisses unsolicited takeover bid by Zoopla owner ZPG
Go Compare has rejected out of hand an unsolicited bud by ZPG, owner of Zoopla and USwitch, to buy the price comparison tool outright after its board voted ‘unanimously and unequivocally’ to reject the...
View ArticleBrands join in celebrations after Australians vote for marriage equality
The social media feeds of Australian brands are a wash of rainbows today (15 November) after the nation’s people voted yes to legalising same-sex marriage.The result of the historic Marriage Equality...
View ArticleJ. Walter Thompson wants to ‘redefine femininity’ with female-focused...
J. Walter Thompson London believes it’s time to redefine ‘femininity’ and change the narrative around how brands speak to women with the launch of a female-focused consultancy, Female Tribes...
View ArticleCards Against Humanity rallies Americans to undermine Trump’s border wall
Cards Against Humanity, the politically incorrect board game, has pulled the rug out from underneath Donald Trump with its latest stunt – a crowd sourced buy-out of acres of land across America’s...
View ArticleThe Economist unwinds: the luxury of print
Alicia Manji, head of luxury and lifestyle at TVC Group, catches up with the Economist’s global associate publisher and head of luxury Luke Robins to talk luxury and print.Alicia Manji (AM): 1843 is...
View ArticleListen up: the future of voice technology
Voice as an interface is fast becoming a major piece of the digital ecosystem.The number of Americans using a voice assistant device is forecast to grow 129% to 36 million this year, according to...
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