The Drum Recommends: Commended - Crimtan agency raising awareness for Pandora
The Drum Recommends: Commended is highlighting Crimtan agency who created and raised awareness for jewellery brand Pandora.In this series, we explore the finest work created by The Drum Recommended...
View ArticleThe Drum Recommends: Commended - Clarion Rouses Scots to Support Wallace Day...
The Drum Recommends: Commended is highlighting Clarion Communications who were asked to help rouse Scottish support for Wallace Day for the Edinburgh Dungeon. In this series, we explore the finest work...
View ArticleThe Drum Recommends: Commended - Golley Slater Group - A refined approach to...
The Drum Recommends: Commended is highlighting Golley Slater Group who were recruited by Audley Villages to deliver sales-ready customers to their village locations across the UK.In this series, we...
View ArticleThe Drum Recommends: Commended - How AMBITIOUS delivered quality content for...
The Drum Recommends: Commended is highlighting AMBITIOUS who created quality content for HCA's agile digital transformation project.In this series, we explore the finest work created by The Drum...
View ArticleWhy BuzzFeed is tailoring hard news for Instagram with @World
BuzzFeed is building new audiences on Instagram through its @World account, a mission-orientated profile it describes as "Humans of the World meets Teen Vogue". Days after unveiling a quirky new print...
View ArticleWhy a 1000+ year old concept could be the future of modern marketing
Ok let’s be honest, keeping up with an ever-changing world is impossible. The outward view we have of our world is not making us happy. The pressures and deadlines are immense.It raises the question of...
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From Barbie to BirchBox, what are brands doing for International Women’s Day?
Today marks International Women’s Day, and many brands are coming together in full force to celebrate women all over the world under the theme for this year’s International Women's Day -...
View ArticleWomen mean business in the world of TV and film
When I was around 7 years old, I remember getting ready to go down a slide in my local park and overheard two boys behind me excitedly talking about the Power Rangers. They asked me if I liked the show...
View ArticleTwitter hires ex-Google exec to lead US agency development team
Twitter has named Doug Brodman its US agency development director. He will lead a team that works with agencies and their clients on content creation and media strategies. Brodman last spent five years...
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Budweiser remakes its ads from the 50s with #SeeHer for International Women’s...
Budweiser, long a masculine brand, is reimagining some of its historically sexist ads, as the brand announces its membership with #SeeHer, a movement to improve the positive portrayal of women in...
View Article10 questions with... Jason Hemingway, chief marketing officer for Thunderhead
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
View ArticleThe shiny new object podcast: five things I learned from Direct Line's...
Interviewed in the latest installment of the Shiny New Object Podcast by host Tom Ollerton is Direct Line's marketing director, Mark Evans. Here are five things Ollerton found out as a result of the...
View ArticleGame of Thrones’ spectacle of sacrifice transfuses relevance to the Red Cross...
The American Red Cross is on track to collect 500 units of donated blood from its SXSW partnership with HBO’s Game of Thrones, an event that’s turned the clinical donation process into a beguiling,...
View ArticleHouse of Lords says government should create Digital Authority to oversee all...
The House of Lords has called on the UK government to create a central 'Digital Authority' to take responsibility for regulating the myriad of watchdogs already operating in the space.A report from the...
View ArticleNational Lottery launches Set for Life game with fantastical campaign
Camelot has unveiled the debut ad for The National Lottery's new Set for Life game, which offers punters a top prize of £10,000 every month for 30 years. Imploring viewers to enter and 'Make Every...
View ArticleYouTube is testing a fact-check tool that debunks conspiracy theories
Responding to concerns around the spread of conspiracy theories and misinformation within its walls, YouTube has started experimenting with a new feature that alerts users when they're likely to be...
View ArticleDisney's Dumbo and Accenture Interactive collaborate for the movie...
Disney is working with Accenture Interactive (AI) to evolve the engagement between cinema goers and movie posters, unveiling a facial recognition photo booth to promote the studio's live-action remake...
View ArticleNew York Times, Regal Entertainment & TGI Friday’s marketers win at The...
Marketers from The New York Times, Regal Entertainment and TGI Friday’s were among the winners of this year’s Valiente Awards in Austin.The ceremony, held at The Drum Arms during the annual SXSW...
View ArticleThe Drum Recommends: Commended - TMC Strategic Communications, Harnessing the...
The Drum Recommends: Commended is highlighting TMC Strategic Communications who were asked to create awareness of the Panther Fusion platform for Hologic and develop and deliver an impactful social...
View ArticleBetVictor appoints Matt Parkes as brand and creative director
BetVictor has appointed Matt Parkes as director of brand and creative, a role that will look to improve the standing of the online gambling firm.The online casino and bookmaker snapped up Parkes from...
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