Best Ads of the Week: Figs’ nod to nursing & a European elections voting ad
There’s also PG Tips’ first campaign in nearly a decade and a hilarious trio of Mike’s Hard Lemonade spots.Every week, The Drum picks the top global campaigns from our Creative Works. You can submit...
View ArticleEye on AI - turning generative AI talk to action, to unlock business growth
Digital advertising leaders from Skyscanner, Dentsu Creative and Microsoft Advertising demystify generative AI in a new three-part video series to explore how brands can unleash productivity,...
View ArticleThe Drum’s Daily Briefing: Watt out at BrewDog, Ofcom talks tough & BooHoo’s...
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today.Controversial BrewDog CEO Watt steps downBrewDog’s often controversial...
View ArticleNescafé Canada inspires coffee lovers to save energy by boiling morning brews...
A charming short film encourages people worldwide to put a little love for the planet in their cups.Coffee lovers, rejoice: Nescafé Canada has just served up a delightful new campaign that’s not just...
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Gen AI v gen Z: do androids meme of electric sheep?
With the help of her Word Tonic crew, Carolyn McMurray put AI through its paces to determine if it can come close to interpreting gen Z memes. The air is thick and charged, the crowd ecstatic. In the...
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Adtech’s innovation revolution translated into word soup brands. It didn’t...
NB Studio’s Dan Radley takes us through the good, the bad and the ugly of adtech branding.For all the innovation adtech has driven, its branding is typically embarrassing, especially given that these...
View ArticleAd of the Day: Apple crushes everyday objects to promote thinnest-ever device
The launch of the new 13-inch iPad Pro is supported by a ‘smashing’ new 70-second ad spot, aptly called ‘Crush,’ that is The Drum’s Ad of the Day.To demonstrate all the tech packed into this incredibly...
View ArticleBrewDog: timeline of a controversial brand
Under James Watt, the self-styled punk brewery has been no stranger to notoriety. As the controversial chief exec steps down, The Drum takes a look at some of the highs and lows that have shaped the...
View ArticlePowerful short film ‘The Cure’ illuminates Brazil’s battle against gay...
The dramatic short seeks to mobilize support for legislative action and consign conversion therapy to the annals of history.In the realm of activism and awareness-building, few mediums wield as much...
View ArticleGary Vaynerchuk’s call to creative arms at The Drum Live in New York
In the age of social media, quality creativity isn’t just an asset; it’s the currency of success, according to VaynerMedia’s CEO. Let’s recount his talk at The Drum Live (and the case for a content...
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