Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
Scroll through the latest work and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
To submit work for our US Creative Works section, fill out this online form.
The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, March 28.
Goodby Silverstein & Partners: Tostitos 'Get Together Already'
MullenLowe: JetBlue Card 'Flip the Forecast'
Y&R Group: United States Navy 'Test and Audition'
Each film stars actual sailors, and the voiceovers are done by members of the Navy in order to truly make this campaign be the voice of the brand. The campaign is an opportunity for the Navy to reach Centennials as they enter recruitment-eligible age -- to build awareness of the brand, to evolve perception of the Navy’s purpose, to define what sets the Navy apart from other branches, and to demonstrate the wide range of career opportunities they offer.
In order to connect with Gen Z, the recruit films will be promoted across digital platforms and will include media spend on Hulu, ESPN, TBS, FX, FOX and TNT among others.
The Martin Agency: Geico 'Karate'
Epsilon Agency: Nature's Way 'The Way We Grow Together'
Janet Barker-Evans, Executive Creative Director
Greg Akouris, Executive Creative Director
Wes Henry, Creative Director
Kathy Sullivan, Creative Manager
Kathryn Greer, Copywriter
Michael Hefner, Art Director
Daniel Vaneps, Senior Art Director
DDB Chicago: State Farm 'Here to Help _ Go Right'
State Farm’s “Here to Help _____ Go Right” campaign is the next chapter in the 'Here to help life go right' brand platform, this new campaign will bring further meaning and context to State Farm’s multi-year brand reframe.
Created by DDB Chicago, 'Here to Help ___ Go Right' is a fully integrated campaign anchored by five new spots that feature real State Farm agents from across the country. The creative sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm — and their many agents — are there to help when misfortune strikes.
In each spot, the blank is filled in with a new story demonstrating the breadth of ways State Farm can help it go right.
'Here to Help __ Go Right' will run nationally across broadcast, OLV, radio, social and digital.
Client: State Farm
· Pat Culligan: AVP – Marketing
· Patty Morris: Director of Brand Content & Development
· Troy Johnson: Marketing Manager
· Jessica Soddy: Content Strategy Manager
· Tim Thomas: Marketing Analyst
· James Stahly: Marketing Analyst
· Nick Rynerson: Marketing Analyst
· Jessica Peres: Marketing Analyst
Agency: DDB Chicago
· Chief Creative Officer, DDB North America: Ari Weiss
· Chief Creative Officer, DDB Chicago: John Maxham
· Chief Production Officer: Diane Jackson
· Executive Creative Director: Mel Routhier
· Group Creative Director: John Hayes
· Creative Director, Art Director: Brian Culp
· Creative Director, Copywriter: Katie Bero
· Creative Director, Art Director: Christopher Bruney
· Creative Director, Copywriter: Adam Cook
· Executive Producer: Amy Turner
· Executive Producer: Mary Cheney
· Producer: Meghan Gross
· Group Strategy Director: Jesse Bayer
· Strategist: Amanda Schuneman
· Group Account Director: Ben Gladstone
· Account Director: Veronica Zamiar
· Account Supervisor: Oliver Glenn
· Account Executive: Amanda Ouellette
Production for:
· “Pothole”
· “She Shed”
Production Company: MJZ
· Director: Craig Gillespie
· Executive Producer: Emma Wilcockson
· Producer: Martha Davis
Editorial: Whitehouse
· Editor: Matthew Wood
· Assistant Editor: Meaghan Rahamut
· Producer: Dawn Guzowski
Audio Post: The Studio
· Audio Engineer: Nicholas Papaleo
· Audio Engineer: Justin Mayer
· Audio Producer: Cameron Aper
VFX/Finish: 8VFX
· Executive Producer: Shira Boardman
· Producer: Ryan Dahlman
· Creative Director: Jean-Marc Demmer
· VFX/CG Supervisor: Julien Forest
· Senior Crowd TD: Tanner Owen
· Modeler: Leticia Saldana
· Rigger: Thomas Lopez
· Designer: Jaguar Lee
· Lead Flame Compositor: Talia Gleason
· Nuke Compositor: Jerry Hall
Color Grading: Company 3
· Colorist: Stefan Sonnenfeld
· Color Producer: Katie Andrews
Music: Comma
· Bonny Dolan - EP
· Leigh Salzman - Senior Producer
· Peter Schmidt - Composer
· Matt Kelly - Composer
Production for:
· “Awkward Photo”
· “Sir Robert”
· “Shopping Cart”
Production Company: Hungry Man
· Executive Producer: Caleb Dewart
· Director: Dave Laden
· Producer: Justin Diener
Editorial: Whitehouse
· Editor: Brain Gannon
· Executive Producer: Kristin Angeletti
· Senior Producer: Dawn Guzkowski
· Assistant Editor: Allison Marach
Audio Post: The Studio
· Audio Engineer: Nicholas Papaleo
· Audio Engineer: Justin Mayer
· Audio Producer: Cameron Aper
Post Production: Carbon
· Managing Director: Phil Linturn
· Senior Producer: Kate Soczka
· Creative Director: Rob Churchill
Post Production: The Mill
· Senior Color Producer: Liza Kerlin
· Color Artist: Matthew Osborne
Music: Heavy Duty Projects
· Executive Music Producer: Kate Urcioli
· Music Producer: Dylan Bostick