Domino's says it won't in-house media as eBay cautions agencies not...
With brands clawing back control of their media budgets and FMGC giants bulking up their internal capabilities it's little wonder agencies are on high alert, but one advertiser that won't be bringing...
View ArticleCanadian Down Syndrome Society says not to be ‘sorry’ on World Down Syndrome...
The Canadian Down Syndrome Society (CDSS) is reminding people that ‘sorry’ can be a bad word when talking about a baby born with Down syndrome.In recognition of World Down Syndrome Awareness Day today...
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US Creative Works: featuring GS&P, Droga5, Y&R and more
Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of...
View ArticleHow the UK’s sports marketers are preparing for a contentious Russia World Cup
From Table Mountain and vuvuzelas to Christ the Redeemer and the Copacabana, advertising campaigns for the last two World Cups have been rich in local flavour. But as tensions between Russia and the...
View ArticleFormula One appoints first customer marketing agency to drive brand engagement
Ogilvy UK has been hired as Formula One’s first customer marketing agency, with a brief to develop and drive consumers to the sport’s engagement programmes.The appointment forms part of Formula One’s...
View ArticleUnilever's Lynx invests more ad budget in content as 'reach'...
Unliever-owned Lynx is upping its content marketing budget and inking music-based partnerships with the likes of Boiler Room and KYRA for the coming year as it moves away from simply trying to reach...
View ArticleAnupama Chopra, Vita Dani encourage women to skill themselves in Vitamin...
Vitamin Stree has collaborated with INKHer to unveil an inspirational film featuring women from diverse professions encouraging other women to join the workforce and excel in it, no matter where they...
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Should UK political ads be better regulated?
Should ads be better regulated in the UK? The argument they should is gaining momentum, especially amid a miasma of squabbles emerging around the infamous Brexit bus and concerns Cambridge Analytica...
View ArticleIPL signs Tata Motors as the official partner for three years
The Board of Control for Cricket in India (BCCI) has appointed Tata Nexon as the official partner for the Vivo Indian Premier League (IPL) for three years. As part of the deal, Tata Motors will...
View ArticleMeals on Wheels celebrates connecting generations with volunteering in Ad...
Today in the US, 10 million seniors face the threat of hunger, and millions more live alone in isolation. That’s why Meals on Wheels America and the Ad Council today (March 22) are kicking off a new...
View ArticleMedia Scotland MD & editor-in-chief Allan Rennie departs
Allan Rennie, the managing director and editor-in-chief of Trinity Mirror's Scottish publishing business, will leave his post next week.A 24-year veteran of Trinity Mirror, Rennie was made managing...
View ArticleBrands bring attention and fundraising to International Water Day
Most of us take clean and plentiful water for granted, but that’s certainly not the case around the world. The UN’s World Water Day, celebrated March 22 every year, focuses on the importance of water,...
View ArticleMtn Dew’s Dewey Ryder gets behind the wheel for his first Nascar race
When Nascar driver Dale Earnhardt Jr announced his retirement last year, he was replaced by a driver named Dewey Ryder, at least in the ads for soft drink Mtn Dew. Ryder was played by comic actor Danny...
View ArticleAd of the Day: H&M sparks a sultry flamenco of femininity (with added...
The ad launching H&M’s spring 2018 campaign puts actors Elizabeth Olson and Winona Ryder at the beating heart of sultry dance that celebrates female empowerment and friendship.The ad opens in the...
View ArticleTaco Bell is rolling out Dorito-esque tortilla chips in grocery stores
Taco Bell will begin selling three varieties of tortilla chips in grocery and convenience stores this May.The chips are flavored like the fast-food chain’s signature line of hot sauce packets. The Mild...
View ArticleAflac Duck shows up even when he might not be needed in latest campaign
Aflac has brought out its signature insurance spokes-fowl for its latest television commercial, ‘Not That Kind.’ In it, the Aflac Duck suddenly appears when he believes policyholders need help, even if...
View ArticleThe Marketing Group develops blockchain enabled advertising campaign
The Marketing Group’s blockchain-backed agency Truth has deployed an advertising campaign using blockchain smart contract technology.According to a company statement, the campaign, which ran across a...
View ArticleXyo Networks appoints Collete Davis as brand ambassador
Xyo Networks, blockchain's crypto-location oracle network, has appointed racer Collete Davis as an ambassador and spokesperson.Xyo Network will focus efforts on making trustless location data possible...
View ArticleElon Musk supports #DeleteFacebook campaign
Elon Musk responded to WhatsApp's founder Brian Acton call to #deleteFacebook after the the platform's Cambridge Analytica data mining scandal.In a Twitter thread, Musk replied to Acton tweeting:...
View ArticleWeTransfer backs gun violence protest with ad space donation
WeTransfer unveiled a campaign in solidarity with the March For Our Lives demonstrations today (March 24) where kids, families and supporters demand the end of gun violence and mass...
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