Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of the Week'.
Scroll through the latest work, then click through to the Creative Works site and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote.
To submit work for our US Creative Works section, fill out this online form.
The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, April 18.
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360i: Champion 'Dare to be Champion'
Agency: 360i
Client: Champion
Date: April 2018
A new brand anthem spot from Champion showcases three inspiring individuals – a skateboarder from LA, Leandre, a dancer from LA, Jaira and an artist from New York City, Casey. The three encapsulate Champion’s vision: one that celebrates the life, heart, skill and dreams of real champions, according to the brand.
‘Dare to be Champion’ is Champion’s latest, full-scale campaign that builds on the current momentum behind the brand, as Champion prepares to open its first US retail location in Los Angeles. Partnering with creative AOR 360i, Champion casts a light on the real-life passions of Leandre, Jaira, and Casey, leaning in to the brand’s accessibility and away from the notion that success is solely defined as winning. Instead, it shows three people whose hard work and talents make them keep trying, even if they haven’t found fame yet.
In three shorter individual spots, Leandre is seen skating LA streets and skate parks to hone his skills while Jaira uses dance to create her own identity. Casey uses abandoned buildings to create his elaborate street art works, baring it all artistically even though he knows the works may be painted over soon after.
Credits:
Client
Sidney Falken, Chief Branding Officer
David Robertson, Director of Marketing
Catherine Rankin, Marketing Manager
Sidney Falken, Chief Branding Officer
David Robertson, Director of Marketing
Catherine Rankin, Marketing Manager
360i: Lead creative agency
Menno Kluin, CCO
Alex Shulhafer, GCD
Piper Hickman, GCD
Emanuel Vinkler, Art Director
Jay Zschunke, Copywriter
Menno Kluin, CCO
Alex Shulhafer, GCD
Piper Hickman, GCD
Emanuel Vinkler, Art Director
Jay Zschunke, Copywriter
Robert George, Senior Copywriter
Kadeem Dick, Senior Motion Designer
Colin Pearsall, Head of Integrated Production
Carly Salaman, Executive Producer
Lucy Scott, Senior Producer
Colin Pearsall, Head of Integrated Production
Carly Salaman, Executive Producer
Lucy Scott, Senior Producer
Jose Diaz, Associate Producer
Linda Ferrara, VP, Director Business Affairs
Sheena Harper, Project Manager
Tiffany Curry, SVP, Group Account Director
Diane Myers, Account Director
Becca Turkel, Account Manager
Linda Ferrara, VP, Director Business Affairs
Sheena Harper, Project Manager
Tiffany Curry, SVP, Group Account Director
Diane Myers, Account Director
Becca Turkel, Account Manager
Amie Dowker, VP, Director of Strategy
Catherine Fretter, Sr. Strategist
Erika Mahon, Associate Media Director
Nicole Benzer, Media Manager
Karen Chiang, Manager IM
Masha Murakhovsky, Sr. Social Marketing Manager
Ari Berkowitz, Associate Social Marketing Manager
Production Company: Voyager Creative
Directors: Henry Busby & Marcus Tortorici
Executive Producer: Andrew Hutcheson
Head of Production: David Brickel
Line Producer: Zein Zubi
Director of Photography: Jeff Melanson
Photographer: Sam Nixon
Editorial: Final Cut
Editor: Spencer Campbell
Executive Producer: Sarah Roebuck
President: Stephanie Apt
Head of Production: Penny Ensley
Producer: Lena Lobel
Assistant Editors: Brandon Iben & Geoff Hastings
Post Production Company: Significant Others
Visual Effects Producer: Kyra Hendricks
VFX Artist/Creative Director: Dirk Green
Motion Graphics Artist: Phil Brooks
Color: Color Collective
Producer: Claudia Guevara
Colorist: Mike Howell
Audio Company: Machine
Audio Producer: Alek Rost
Audio Mixer: T. Terressa Tate
Audio Assist: Amanda Fuentes
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Translation: NBA 'Streets'
Agency: Translation
Client: NBA
Date: April 2018
A new spot for the NBA playoffs, created with agency Translation, will air during the Houston Rockets v Oklahoma City Thunder game on ABC on April 7. The ad looks to create anticipation for exciting playoff basketball by first showing a desolate city street and then cutting to action-packed NBA highlights, alternating between shots of empty city roads and exciting dunks and defense from top players like Damian Lillard and Ben Simmons.
The voiceover opens with, "It's the NBA Playoffs, and many cities are anxiously awaiting to see which one gets to celebrate." It concludes with footage of some of the great NBA championship parades, complete with ticker tape and crowd-lined streets.
The spot, which will run across TV, digital banner and radio through the NBA finals, is part of 'I'm Why,' campaign, the latest installment in the NBA's ongoing 'This Is Why We Play' global platform.
The spot, which will run across TV, digital banner and radio through the NBA finals, is part of 'I'm Why,' campaign, the latest installment in the NBA's ongoing 'This Is Why We Play' global platform.
Credits:
Brand/Client: NBA
Agency: Translation LLC
Chief Executive Officer: Steve Stoute
President: Patrick Lafferty
Chief Creative Officer: John Norman
Group Creative Director: Andy Ferguson
Creative Director: Eduardo Petersen
Creative Director: Geoff Proud
Director of Content Production: Miriam Franklin
Director of Business Affairs: Thalia Tsouros
Executive Content Producer: Colleen Miller
Group Account Director: Stanley Lumax
Account Director: Agustina Marcos
Account Executive: Jordan Ofsevit
Editorial: BANDIT
Editor: Chris Kursel
Executive Producer: Laura Relovsky
Assistant Editor: Evan Johnston
Post Production Company: BANDIT
VFX Artists: Chris Davis, Cliff Moller
GFX Artist: Greg Paparatto
Audio Mix: Bronx Audio
Mixer: Dave Wolfe
Executive Producer: Molly Burke
Color Grade: Color Collective
Colorist: Alex Bickel
Executive Producer: Claudia Guevara
Original Music Composition: Found Objects
Composer & Creative Director: Trevor Gureckis
Composer & Creative Director: Jay Wadley
Senior Producer: Matt Nelson
Executive Producer: Jennie Armon
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BooneOakley: Outer Banks Visitors Bureau 'BOX—>OBX'
Agency: BooneOakley
Client: Outer Banks Visitors Bureau
Date: April 2018
This simple, voiceless campaign is titled 'BOX -> OBX.''OBX' is the Outer Banks' signature oval destination sticker, as well as the first three characters on all Outer Banks license plates. 'BOX,' of course, is what you might be in if you commute on smoggy eight-lane throughways or taxi through grid-locked city streets, if your eyes stay glued to a data-entry screen or you work late nights in a featureless complex.
The campaign's four 30-second spots, plus two cut-down 15-second films, show each of those scenes (or in related print, straphangers, office cubicles, and a booked-solid schedule planner) transformed into coastal tranquility, as the first two letters of 'OBX' switch place. Those, and the URL outerbanks.org, are the tourism campaign's only written words. None are spoken.
Credits:
David Oakley - CD/CW - BooneOakley
Jim Mountjoy - CD - BooneOakley
Laura Beebe - AD/Designer - BooneOakley
Steve Lasch - CW - BooneOakley
Laura George - Agency Prod. - BooneOakley
Claire Oakley - Account Dir. - BooneOakley
Katie Casella - AE - BooneOakley
Michael Wilfong - Editor/Designer - Wondersmith
Sound design: Groundcrew Studios, Charlotte, Hot Sake, Charlotte
John Causby - Engineer - Groundcrew
John Hausman - Engineer - Hot Sake
Harry De Zitter - Photog (scenic) - freelance
Olaf Veltman - Photog (scenic) - freelance
stock - Photog (urban)
Jim Mountjoy - CD - BooneOakley
Laura Beebe - AD/Designer - BooneOakley
Steve Lasch - CW - BooneOakley
Laura George - Agency Prod. - BooneOakley
Claire Oakley - Account Dir. - BooneOakley
Katie Casella - AE - BooneOakley
Michael Wilfong - Editor/Designer - Wondersmith
Sound design: Groundcrew Studios, Charlotte, Hot Sake, Charlotte
John Causby - Engineer - Groundcrew
John Hausman - Engineer - Hot Sake
Harry De Zitter - Photog (scenic) - freelance
Olaf Veltman - Photog (scenic) - freelance
stock - Photog (urban)
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Carmichael Lynch: Subaru 'Never Too Early'
Agency: Carmichael Lynch
Client: Subaru
Date: April 2018
In this new Subaru spot from Carmichael Lynch, a young couple is so anxious to share all the wonders of the world with their unborn baby that they decide to get a head start.
Fortunately, they’ve chosen to drive the long-lasting Subaru Outback, so their car is still going strong even when the whole family returns to their original beach a decade later.
Credits:
TITLE: Never Too Early
CLIENT: Subaru of America
Senior Vice President, Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Integrated Media Specialist: Michelle Shoultes
Senior Vice President, Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Integrated Media Specialist: Michelle Shoultes
AGENCY:
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Executive Creative Director: Randy Hughes
Writer/Group Creative Director: Dean Buckhorn
Art Director / Creative Director: Brad Harrison
Head of Integrated Production: Joe Grundhoefer
Senior Executive Content Producer: Brynn Hausmann
Director of Business Affairs: Vicki Oachs
Talent Payment Specialist: Jennifer Knutson
Account Management Team: Brad Williams / Adam Craw / Caroline Rudzinski
Director of Brand Planning: Brenna Smithson
Product Information Specialists: Robert Ar / Jonathan Bush
Project Manager: Meredith Paul
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Executive Creative Director: Randy Hughes
Writer/Group Creative Director: Dean Buckhorn
Art Director / Creative Director: Brad Harrison
Head of Integrated Production: Joe Grundhoefer
Senior Executive Content Producer: Brynn Hausmann
Director of Business Affairs: Vicki Oachs
Talent Payment Specialist: Jennifer Knutson
Account Management Team: Brad Williams / Adam Craw / Caroline Rudzinski
Director of Brand Planning: Brenna Smithson
Product Information Specialists: Robert Ar / Jonathan Bush
Project Manager: Meredith Paul
PRODUCTION:
Production Company: Park Pictures
Director / Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Head of Production: Anne Bobroff
Producer / Executive Producer: Caroline Kousidonis
Production Company: Park Pictures
Director / Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Head of Production: Anne Bobroff
Producer / Executive Producer: Caroline Kousidonis
POST-PRODUCTION:
Edit House: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Leah Turner
Executive Producer: Marlo Baird
Producer: Marguerite Olivelle
Volt Studios, Steve Medin
Post Producer: Amanda Tibbits
Telecine: The Mill, Fergus McCall
Audio Mix: SisterBoss / Carl White
Sound Design: SisterBoss / Carl White
Post Production Audio Producer: Annie Sparrows
Edit House: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Leah Turner
Executive Producer: Marlo Baird
Producer: Marguerite Olivelle
Volt Studios, Steve Medin
Post Producer: Amanda Tibbits
Telecine: The Mill, Fergus McCall
Audio Mix: SisterBoss / Carl White
Sound Design: SisterBoss / Carl White
Post Production Audio Producer: Annie Sparrows
MUSIC:
Track Title: "Beneath The Leaves"
Performed by: Julie Doiron
Music Supervisor: Venn Arts/Jonathan Hecht
Track Title: "Beneath The Leaves"
Performed by: Julie Doiron
Music Supervisor: Venn Arts/Jonathan Hecht
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EP+Co: Denny's 'Hand of Sabacc'
Agency: EP+Co
Client: Denny's
Date: April 2018
As part of its collaboration with Lucasfilm and partnership with No Kid Hungry for the promotional campaign for Solo: A Star Wars Story, Denny’s has released its own national TV spot inspired by the film.
Set within the world of Solo: A Star Wars Story, the spot pays homage to the famous story of Han Solo winning the Millennium Falcon from Lando Calrissian by featuring two young adversaries, who imagine that they are squared off in a high-stakes card game as characters from the Star Wars universe, including Chewbacca, watch from around the booth.
Denny’s and EP+Co worked closely with Lucasfilm and Skywalker Sound and enlisted the help of acclaimed production designer Neil Lamont and Oscar-winning creature and Special Makeup Effects Supervisor Neal Scanlan — both of whom worked on Star Wars films Rogue One: A Star Wars Story and Star Wars: The Force Awakens — to create an authentic environment that Star Wars fans will love.
Credits:
John Dillon – SVP, CMO – Denny’s
Erik Jensen – VP, Brand Engagement – Denny’s
Con Williamson – President/CCO - EP+Co
Mike Lear – EVP, ECD – EP+Co
Rich Cutter – SVP, Group Creative Director - EP+Co
John Macaluso – Copywriter - EP+Co
Danny Miller – VP, Director Content Production - EP+Co
Rachel Rawlinson – Content Producer - EP+Co
Karen Mawhinney – SVP, Managing Director - EP+Co
Jenny-Lee Maxwell – Account Supervisor - EP+Co
Elisa Taneyhill – Senior Account Manager - EP+Co
Brian Cooper – Editor - EP+Co
Matthew Swanson – Director – EPOCH Films
Sylvaine Dufaux – Director of Photography – EPOCH Films
Melissa Culligan – Managing Executive Producer – EPOCH Films
Rob Godbold – Executive Producer – BOLD
Dave Knox – Line Producer – BOLD
Joe Gawk – Colorist – Harbor Picture Company
Kevin Vale – Director, Picture Post – Harbor Picture Company
Matt Caruso – Senior Producer, Picture Post – Harbor Picture Company
Jon Null – Director of Production – Skywalker Sound
Fernando Ascani – Sound Engineer – Sonic Union
Mike Boris – Music Supervisor
Erik Jensen – VP, Brand Engagement – Denny’s
Con Williamson – President/CCO - EP+Co
Mike Lear – EVP, ECD – EP+Co
Rich Cutter – SVP, Group Creative Director - EP+Co
John Macaluso – Copywriter - EP+Co
Danny Miller – VP, Director Content Production - EP+Co
Rachel Rawlinson – Content Producer - EP+Co
Karen Mawhinney – SVP, Managing Director - EP+Co
Jenny-Lee Maxwell – Account Supervisor - EP+Co
Elisa Taneyhill – Senior Account Manager - EP+Co
Brian Cooper – Editor - EP+Co
Matthew Swanson – Director – EPOCH Films
Sylvaine Dufaux – Director of Photography – EPOCH Films
Melissa Culligan – Managing Executive Producer – EPOCH Films
Rob Godbold – Executive Producer – BOLD
Dave Knox – Line Producer – BOLD
Joe Gawk – Colorist – Harbor Picture Company
Kevin Vale – Director, Picture Post – Harbor Picture Company
Matt Caruso – Senior Producer, Picture Post – Harbor Picture Company
Jon Null – Director of Production – Skywalker Sound
Fernando Ascani – Sound Engineer – Sonic Union
Mike Boris – Music Supervisor
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BBDO New York: SAP 'We help businesses run better'
Agency: BBDO New York
Client: SAP
Date: April 2018
SAP is launching a new global advertising campaign, the next evolution of its “We help the world run better” platform and is centered on helping their customers become best-run businesses. The commercial ends with a new tagline, “The best-run businesses that make the world run better. The best run SAP.”
The effort, created by BBDO New York, is a multi-media campaign that includes TV/film, print, digital, out-of-home, social and an updated web experience. The TV spot continues to feature actor Clive Owen, who first appeared in SAP commercials last year.
The campaign launches with paid media support in both the US and Germany.
Credits:
Agency: BBDO New York
Client: SAP
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Greg Ketchum
Executive Creative Director: Tom Godici
Creative Director: Corey Rakwosky
Creative Director: Kleber Menezes
Director of Integrated Production: David Rolfe
Executive Producer: Alex Gianni
Senior Producer: Ted McEnaney
Director of Music: Rani Vaz
Business Manager: Grace Kelly
Account Person(s):
Managing Director: Gerhard Remlein
Senior Account Director: Lesli Bilgor
Account Director: Kristen Roche
Account Manager: Virginia Rojo
Account Executive: Isabel Pluck
Group Planning Director: Brit Browning
Associate Planning Director: Damon Garrett
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Director of Photography: Claudio Miranda
Edit House: MackCut
Editor: Ian Mackenzie
Assistant Editor: Gustavo Roman
Executive Producer: Gina Pagano
Post/FX’s: Method NY
Senior Producer: Graham Dunglinson
Business Development: Stuart Robinson
Lead Flame Artist: Mario Caserta
Visual Effects Supervisor: Douglas Luka
Color: Co3
Colorist: Tim Masick
Producer: Kevin Breheny
Original Music: Storefront
Audio Post: Heard City
Engineer: Evan Mangiamele
Producer: Sasha Awn
Managing Director: Gloria Pitagorsky
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Greenhaus Agency: Visit Anaheim 'Uncommon Character'
Agency: Greenhaus Agency
Client: Visit Anaheim
Date: April 2018
The Uncommon Character campaign illustrates Anaheim's new infectious energy and innovative characters bringing change to the city’s dynamics.
The campaign peels back the curtain and reveals unexpected hot spots, trendy culinary and craft beer experiences and revamped neighborhood spaces, inviting visitors to experience a new side of Anaheim.
The first phase, launched today, targets both leisure and meeting/conventions guests coming to Anaheim to experience one of our main attractions or attend a conference or event at the Anaheim Convention Center, the largest convention center on the West Coast.
Credits:
Charles Harris - Senior VP of Marketing - Visit Anaheim
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