Unilever trials ad formats that give to charity if someone watches
Unilever brand Knorr is testing a new video ad format that allows viewers to choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.The technology was built...
View ArticleOne Championship announces broadcast partnership with AbemaTV in Japan
One Championship has partnered with Japanese internet TV station AbemaTV to broadcast live events and digital content.The partnership will cover more than 20 live One Championship events in 2018, as...
View ArticleIpswich Town FC looking to score with new online sales platform from Reading...
Ipswich Town Football Club is looking to boost online sales through a seamless customer experience and has launched a new online shop through Reading Room. Developed on a Magento-based platform, the...
View ArticleMarc Pritchard plans unprecedented competitor agency collaboration at P&G...
Marc Pritchard, chief marketing officer of P&G, is planning to use the company's clout as the world's biggest advertiser to shape agency partners into a new collaborative model he believes will...
View ArticleHow March Madness and lost fans helped build the launchpad for...
For college basketball’s March Madness tournament season, certain things happen like clockwork. Upsets (including the first-ever 16-seed beating a top seed) and storylines (how could one not like...
View Article360i adds Piper Hickman as group creative director to work on Hanes and...
360i today (April 9) announced the appointment of Piper Hickman as group creative director.Together with group creative director Alex Shulhafer, the pair will lead creative for clients including Hanes...
View ArticleVice fortifies branded content offerings with addition of Donna Lamar and...
Vice has announced the addition of production and branded content vets Donna Lamar and David Lennon to its staff as group creative directors.Together, Lamar and Lennon have been asked to lead and...
View ArticleBud Light releases limited-edition orange flavor in time for summer
Bud Light Orange will be hitting store shelves for a limited time this summer as the brand aims to further make its mark in the flavored beer category.The new flavor arrives 10 years after...
View ArticleMGM Resorts and McCann team with music stars to release album of wedding...
MGM Resorts International is promoting its properties as a place of love and acceptance with the album Universal Love, a collection of reimagined wedding songs for the LGBTQ community.The compilation...
View ArticlePubMatic and Sizmek ink SPO pact to answer advertisers' transparency call
Adtech outfits PubMatic, and Sizmek have today (April 10) announced a global supply path optimization (SPO) partnership with Sizmek, as research suggests that the programmatic market will top $46bn in...
View ArticleCharities cannot afford to forget about their existing donors
In the charity industry, the process of acquisition is expensive. The balance of spend is disproportionately skewed towards securing new donors, supporters and believers, seizing their attention and...
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Electoral Commission targets pub goers with beer mat voter registration campaign
The Electoral Commission is headed down the pub as part of its ‘Got 5’ initiative, encouraging people to register to vote with an innovative beer mat campaign.With only one week left until the register...
View ArticleMediaCom North to serve as 'an extension' of Pentland Brands as...
Pentland Brands has brought aboard MediaCom North as its lead media agency as the fashion holding group continues to streamline its agency partnerships and bring talent in-house.MediaCom North will...
View ArticleThe Drum Online Media Awards 2018 shortlist announced
The Drum Online Media Awards judging has come and gone and the nominees for 2018 can be announced.2018's entries covered a diverse breadth of material in journalism within categories like Podcast of...
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Propercorn reworks logo, collaborates with seven artists for brightened pack...
Propercorn has distanced itself from monochrome illustrations in order to embrace its colourful, playful roots in what it’s calling its biggest ‘brand evolution’ to date.The popcorn brand, which has...
View ArticleIs it time to take the entertainment out of charity messaging?
Celebrity specials, red nose days, social media challenges for charity appeals, Children in Need. What do all these have in common? They all use positivity and humour to celebrate good causes. In fact,...
View ArticleSamba TV secures $7.5m investment from Liberty Global
International cable company Liberty Global has invested $7.5m in Samba TV, a data and analytics firm that uses integrated TV data from multiple sources to help advertisers and broadcasters understand...
View ArticleHardee’s breaks from Carl’s Jr with a dedicated campaign
Carl’s Jr and Hardee’s have been mainly the same restaurant – a popular burger chain – with only the name and US region as a difference. That’s changed recently, as chain owner, CKE Restaurants,...
View Article22squared partners with National Organization for Women to mark Equal Pay Day...
The gender wage gap takes center stage today (April 10) in a new campaign to draw attention to Equal Pay Day, and it shows that equal pay is still potentially a long ways off.Agency 22squared has...
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US Creative Works: featuring Preacher, Epsilon Agency, Translation and more
Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our 'Creative Work of...
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