Mineral water brand Buxton, sponsor of the Virgin Money London Marathon, has created a 'Marathon Legs' badge to be handed out to all competitors at Sunday’s (22nd April) race.
Created by Rapp UK, the baby-on-board type badges are aimed at celebrating the runners' achievement, encouraging commuters the day after the race to give up their seats to fellow weary travellers.
Marie-Laure Danican, local brand lead at Buxton, said: “This campaign brings to life our ongoing support to the runners in every step of their journey – from their training to the actual event, and of course post marathon with the Marathon Legs badge. As hard as it is to train, raise money for and run the Virgin Money London Marathon, the commute the morning after can be just as tough – we hope Buxton can help to save a few wobbly legs on the way into work on Monday”.
Ronak Mohktassi, strategist at RAPP UK, added: “This campaign captures the true essence of ‘GoBigTogether’ and the badges were the perfect extension of the thought – a fun way to acknowledge the runners’ achievement and supporting them beyond the actual day itself.”
The badges will be supported by press ads, as part of Buxton’s #Gobigtogether campaign.