Lyft plans to offset carbon emissions from rides to fight climate change
Lyft is going green: on Thursday, the rideshare company detailed how it plans to offset carbon emissions from all its rides globally.In a Medium post, Lyft co-founders John Zimmer and Logan Green said...
View ArticleClik here to view.
Brand USA partners with Spotify to let travelers experience the country...
Brand USA, the destination-marketing organization for the US, has partnered with Spotify and is asking travelers to experience the culture of the country by listening to its music.‘Hear the Music,...
View ArticleDigital media transparency has an immediate solution... and no, it’s not...
Andrew Altersohn, Adfin, chief executive officer, dissects one of 2018's most buzz phrases – 'blockchain'– and sets expectations straight on its immediate prospects for the advertising industry. Did...
View ArticleDigital industry is 'in the growing-up phase, needs direction, and it...
Collaboration, education, innovation and consumer first were the core themes discussed at The Drum Digital Trading Awards annual breakfast, moderated by Lara Izlan, director of advertising platforms...
View ArticleBigger is not necessarily better
“No one ever got fired for choosing IBM.” Is that true for WPP today?It’s a proverb from the last century that meant choosing the biggest is a no brainer. But is the biggest always the best? Especially...
View ArticleBuxton aims to give London Marathon runners a deserving seat
Mineral water brand Buxton, sponsor of the Virgin Money London Marathon, has created a 'Marathon Legs' badge to be handed out to all competitors at Sunday’s (22nd April) race.Created by Rapp UK, the...
View ArticleGeorge Hamilton returns as Colonel Sanders in KFC’s latest ad push
George Hamilton serenades cruise-goers with a song about chicken in KFC's latest campaign, which sees the actor reprise his role as the Extra Crispy Colonel Sanders.Hamilton first took on the role of...
View ArticleNyiax and Rebel AI ink verification partnership
Nyiax has today (20 April) announced a tie-up with startup Rebel AI which the pairing claims will help advertisers and publishers verify and marketplace contracts, meaning media buyers can be more...
View ArticleCoty unveils AR mirror that's activated when shoppers pick up a lipstick
Beauty giant Coty has unveiled a smart augmented reality ‘magic mirror’ in its Bourjois boutique in Paris which lets users try on products virtually when they physically pick them up.Coty is describing...
View ArticleHow brands can help Earth Day make it through midlife crisis
Sunday, April 22, marks the 48th anniversary of Earth Day. In another two years Earth Day will be eligible for an AARP card. And that imminent milestone got me thinking: Is it time for the event to...
View ArticleClik here to view.
Y&R creates exclusive ‘Feminist Letters’ font to call attention to...
Feminism now has its own font, thanks to Y&R, which has introduced a new typeface to call attention to women’s issues with each letter design.The Feminist Letters is a typeface created to amplify...
View ArticleClik here to view.
TV Ad Spend Weekly: An on-screen spot from the National Parks to drive us...
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleESPN's NBA Playoff campaign features Grammy Award-nominee J. Cole
The NBA Playoffs are going full-bore, and ESPN has once again enlisted recording artist and Grammy Award-nominee J. Cole in a new playoffs campaign.The spot features the exclusive broadcast debut of J....
View ArticleTwitter chief Jack Dorsey admits ‘mistake’ to give early timeline for...
Twitter executive Jack Dorsey tweeted it was a 'mistake' to mention that Twitter will increase transparency for all ads in 'the coming weeks' last OctoberDorsey replied to a Buzzfeed reporter, who...
View ArticlePost Yahoo exit, Marissa Mayer ventures into technology business incubator
Former Yahoo chief executive officer Marissa Mayer returns with technology business incubator, Lumi Labs, with colleague Enrique Munoz Torres.In an interview to the New York Times, Mayer stated that...
View ArticleVice Media partners with The Times of India Group to grow Asian audience
Vice Media has launched in India with the aim of reaching the Indian youth population through a partnership with Times of India Group.Vice India will bring content to everyone in India, primarily in...
View ArticleTwitter bans Kaspersky Lab ads over security issues
Twitter announced that it has banned ads from Moscow-based Kaspersky Lab, citing that cyber-security company’s business model conflicts with its advertising rules and due to US government’s decision to...
View ArticleJeremy Hunt mulls new laws to protect kids online as social media giants...
Health secretary Jeremy Hunt has threatened social media companies with new laws, accusing the likes of Facebook and Google of “turning a blind eye” to their impact on children. In an open letter, Hunt...
View ArticleP&G to resume with ads on YouTube after a year
YouTube seems to have regained Procter & Gamble’s (P&G) trust as after a hiatus of more than a year, P&G is ready to run ads on videos on YouTube.As reported by Bloomberg, P&G didn’t...
View ArticleFord deals WPP another blow opening portions of ad business up for bids
Ford has added to WPP’s woes announcing it will take bids on some of its accounts managed by the holding company. According to Reuters, the decision will not affect all of the motor company’s accounts...
View Article