Bank of Ireland has appointed Henry Dummer as its new chief marketing officer to drive brand development.
Prior to this, Dummer served as group marketing director for consumer and business at Eir. He was also marketing director at Tesco Ireland and customer marketing director at Diageo Ireland.
He also held consumer marketing roles at GlaxoSmithKline and Mars UK.
Francesca McDonagh, group chief executive, Bank of Ireland said : “I previously announced the creation of a new position of chief marketing officer – a critical role as we work to define the bank’s brand strategy, deliver our strategic priority of serving customers brilliantly and achieve our goal of being first for brand and customer service. I am now delighted to announce the appointment of Henry Dummer to this position.
“Henry brings a wealth of marketing experience in consumer, digital and business-to-business marketing. Leading a group marketing team, he will drive the development of a strong brand for Bank of Ireland, shaping and delivering a differentiated position for the bank in the markets in which it operates.”