A decade on, Victoria Beckham wants her eponymous fashion brand to move into...
When a young Victoria Beckham, then Adams, joined the Spice Girls she told the group's manager Simon Fuller that she wanted them to "be more famous than Persil Automatic". Now, fresh from a £30m cash...
View ArticleWorld's biggest newsbrands promote each other in press freedom campaign
Unesco is encouraging media plurality and engaging with different perspectives with an ad campaign running in conjunction with top media titles. It has encouraged viewers to adopt a rich and diverse...
View ArticleThe future of content marketing up for debate at Kaizen event
Technology and sustainability journalist Lauren Razavi and Innocent Drinks’ head of digital and communities Helena Langdon will join Pete Campbell and Bobbi Brant of content and SEO agency Kaizen on...
View ArticleKylie Jenner’s Instagram posts are worth $1m
Kylie Jenner’s Instagram posts are valued at more than $1m, according to social media insights firm D’Marie Analytics.Essentially, this means that posts marked “#sponsored” or “#ad” by the youngest...
View ArticleFacebook, fake ads and the death of democracy
Mark Zuckerberg's position regarding Facebook is that it is not a ‘media’ but a ‘platform’ which facilitates the conversations of others, so making it more akin to a phone company than a media brand....
View ArticleMicrosoft retains Dentsu Aegis as global media buying account
Microsoft has retained Dentsu Aegis (DA) as its media buying agency globally.After the review of its global media account in the US took place in the US, the company has decided to retain DA, which has...
View ArticleDos Equis celebrates Cinco de Mayo by adding three more Xs
Cinco de Mayo is more than just hailing the victorious Battle of Puebla - it’s also a way for Americans to celebrate Mexican culture, and Mexican beer Dos Equis is getting in on the spirit of the day...
View ArticleJack in the Box celebrates National Space Day with a fast food constellation
You’ll hear plenty of people saying “May the Fourth Be With You” today, possibly to the point of annoyance. But while May 4 is synonymous with Star Wars, it also marks National Space Day. To celebrate...
View ArticleCeline Dion features in latest installment of Deadpool 2’s marketing push
Celine Dion has debuted with her new single Ashes featuring action hero Deadpool (Ryan Reynolds) as a promotional video for the forthcoming sequel.The video features superhero Deadpool wearing heels...
View ArticleXiaomi rolls out music and video app to strengthen its presence in India
Chinese smartphone maker Xiaomi has released a video and music streaming app in association with various content partners.Music app Mi Music will offer integration of music streaming services, with the...
View ArticleBank of Ireland names Henry Dummer as chief marketing officer
Bank of Ireland has appointed Henry Dummer as its new chief marketing officer to drive brand development.Prior to this, Dummer served as group marketing director for consumer and business at Eir. He...
View ArticleMetrics mess: The Drum Twitter Q&A talks measuring video today
The fragmentation of the media landscape has made it increasingly difficult for advertisers to measure how their campaigns are performing across platforms.Some networks have taken the matter into their...
View ArticleGoogle introduces new policies for US election ad transparency
Google has introduced new policies for U.S. election ads across its platforms to improve transparency of political issue advertisem.Google is adding additional verification for anyone who wants to...
View ArticleJavi Campopiano to leave Saatchi’s to join FCB Mexico as chief creative officer
Javi Campopiano is reportedly set to join FCB Mexico as partner chief creative officer, is being his time with Saatchi & Saatchi.In his new role, Campopiano will oversee the creative direction of...
View ArticleMake-A-Wish 'Hope is Medicine' awareness campaign engages public in...
In celebration of World Wish Day on Friday, Gyro and their client, the Make-A-Wish Foundation, took to the streets of Chicago to raise awareness of the organization and extend the brand’s “Hope is...
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Why typography has won a starring role in the streaming TV age
If I ask you to think of any one of the most talked-about streaming series in recent years, chances are you will immediately conjure in your mind the show’s headline title with its often-iconic...
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Corona devises humble bragging out-of-office gif generator
Corona’s latest digital campaign centres on ‘the world’s most unapologetic out of office generator’, a microsite launched right in time for the UK’s May Day Bank Holiday weekend.Launched under the...
View ArticleSports Direct launches legal battle against House of Fraser claiming...
Sports Direct has begun legal proceedings against the embattled House of Fraser, claiming the department store’s treatment of the sports chain has been “unfairly prejudiced” in the ongoing business...
View Article'Fake it 'til you make it' and other lessons learned on a book...
Like many young creative duos looking to break into advertising, Katie Healy and Shivani Patel found their emails to London agencies often got lost or ignored in creatives’ inboxes. So, armed with a...
View ArticleMr Tic Tac wants viewers to 'Open Up' as brand returns to UK TV for...
Italian mint brand Tic Tac is back on UK screens after a five-year absence from airways, bringing with it a new mascot in the form of the smooth-talking Mr Tic Tac. The creative, developed by Krow,...
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