US Creative Work of the Week: Digestive Advantage puts on a happy face

People seem to like their digestive health this week, as our readers voted the campaign for Digestive Advantage the US Creative Work of the Week.

McCann Health launched the first-ever brand campaign, titled 'Stay Strong,' for Digestive Advantage, a prebiotic and probiotic brand from RB. The spots in the campaign use relatable humor to speak to adults who experience mild to moderate digestive issues that may undermine their ability to enjoy everyday activities and stay strong through life’s chaos. 

'Happy Camper' shows a man chaperoning a trip with a dozen rambunctious boys, all while maintaining his inner strength, with a painted on smile, and composure thanks to the strength of his probiotics.

'Road Trip' introduces Digestive Advantage Prebiotic + Probiotic, a new product that combines both supplements into a single product. The spot shows a woman driving her car, stuck in traffic, with kids who are kicking and screaming in the back. Nevertheless, she is able to 'Stay Strong' and weather the challenges in everyday life because she has taken her Digestive Advantage probiotics.

To view the spots, click on the Creative Works box below.

To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.