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Burger King asks Wendy's to prom
It's prom season, and apparently that goes for fast food chains too, as Burger King recently asked a neighboring Wendy's to the prom.Burger King asks Wendy's to prom Loading...The Burger King is...
View ArticleUS Creative Work of the Week: Digestive Advantage puts on a happy face
People seem to like their digestive health this week, as our readers voted the campaign for Digestive Advantage the US Creative Work of the Week.McCann Health launched the first-ever brand campaign,...
View ArticleTV's upfronts – are they still relevant?
An excuse for networks to gather TV’s biggest and brightest stars for lavish parties? Or an opportunity to secure the best TV inventory for the coming year? Upfronts is an annual tradition, and...
View ArticleHavas Group Media promotes Greg James to global chief strategist role
Havas Group has promoted Greg James from chief strategy officer of North America to global chief strategy officer for the network’s media business.James had been part of Havas Group since 2008, when...
View ArticleSmall ballers hit the lottery in ESPN’s Skee-Lo 'I Wish' music...
ESPN and Droga5 New York have revealed the fruits of their first brand campaign together – ‘Smaller’ a modern remake of the 1995 Skee-Lo hit and basketball cult anthem 'I Wish'.The two-minute film,...
View ArticleSpike Lee teaches Angelinos how to eat New York pizza in JetBlue promo
Spike Lee knows New York and is a fitting tutor to teach those in Los Angeles how to eat Big Apple thin crust pizza. That's the concept behind a new promo JetBlue is running over the next few days.The...
View Article‘Reach is a vanity metric’: Diageo global senior brand manager Neil Shah...
Diageo, home to global liquor brands including Smirnoff, Captain Morgan and Baileys, is no stranger to TV advertising. But the continued fragmentation of the media landscape has forced the liquor giant...
View ArticleTBWA\Chiat\Day New York hires Al Merry as ECD
Al Merry has joined TBWA\Chiat\Day New York as executive creative director.Merry spent the last eight years at Wieden + Kennedy (W+K), where he held creative roles across the agency’s London, New York...
View ArticleAppNexus and Brightcove ready tie-up to lower ad load time with video header...
AppNexus and Brightcove are trialing a software product to help reduce the amount of time it takes for video ads to load on a publisher’s website, a notably worsening issue that is severely impacting...
View ArticleMark Watson and Omid Djalili serve as Curry's PC World pundits in World...
Veteran comedians Mark Watson and Omid Djalili have embraced the style of football pundit Des Lynam in a Curry's PC World TV giveaway campaign playing on the World Cup.The ad debuted during Who Wants...
View ArticleSagittarius recruits Ian MacArthur as director of global digital strategy
Digital marketing agency Sagittarius has appointed Ian MacArthur as its global digital strategy director.With more than 25 years industry experience, MacArthur has previously held roles including chief...
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Here’s how advertisers can navigate their way out of the programmatic maze
Marketers willing to undergo the complex process of taking their online ad spend in-house must prepare to unravel the complex web of contractual relationships, but potentially stand to benefit their...
View ArticleZlatan Ibrahimovic is going to the World Cup – but with Visa, not Sweden
Visa is working with Zlatan Ibrahimovic, one of football's biggest personalities, in a campaign that will bring him to World Cup in Russia this summer. The work has synced with a swelling of US love...
View ArticleTuborg Open again embraces musical talent for exclusive tracks and experiences
Tuborg has reinitiated its music-centric campaign The Tuborg Open, teasing a slate of new collaboration tracks with artists around the world.The Danish lager brand kicks off the second year of the...
View ArticleVideology files for bankruptcy and accepts multimillion offer from Amobee
Ad tech outfit Videology has filed for chapter 11 bankruptcy protection, announcing that Amobee will snap up its assets in a deal reported to be worth around $45m. The move follows on from a...
View ArticleAd of the Day: sleeping bags become superhero capes in homelessness poster drive
WCRS has employed the simple optical trick of photograph inversion to turn young homeless people into superheroes in the latest poster campaign for End Youth Homelessness.The images used in ‘Turn Lives...
View ArticleBillionaire philanthropist throws Trump in the impeachment storm again with...
Tom Steyer, a billionaire hedge fund manager and philanthropist has been on the road throughout the country, with a push, in town hall settings, to impeach US president Donald Trump. A new 60-second TV...
View ArticlePerform Group signs $1bn US streaming deal with Matchroom Boxing
Perform Group will launch its sports streaming service DAZN in the US after striking a $1bn broadcast deal with Anthony Joshua's promoter Matchroom Boxing.Billed as the "biggest-ever deal in boxing,"...
View ArticleThe Trade Desk posts Q1 revenues of $86m with CTV cited as 'the most...
Amid a whirlwind of headlines chronicling trepidation among the adtech sector, The Trade Desk beat earlier analyst expectations posting revenues of $85.7m for the first quarter of the year, an increase...
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Ad of the Day: Persil butchers embroidered animals with condiments to show...
A crocodile meets an untimely ketchup casualty. A penguin is blotted out by a smear of jam. These tragedies can be wiped away by using wash soap brand Persil – according to a new new print campaign by...
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