Barclaycard has enlisted The Muppets to shout about the financial brand's unique entertainment perks.
The work, featuring Sgt. Floyd Pepper, Animal, Kermit the Frog, Miss Piggy, Fozzie Bear and the Great Gonzo introduces the benefits of being a Barclaycard card holder, primarily ticket offers and perks for over 3,500 live events a year.
Alex Naylor, UK managing director at Barclaycard, said: "With the experience economy booming, there is no better time to help customers get more from every gig, concert and festival. With special benefits and event perks built in, Barclaycard Entertainment will bring consumers even closer to their favourite acts.
“The Muppets are synonymous with entertainment so working with them to launch this campaign was a no-brainer – they have been putting smiles on people’s faces across the world for generations. With their star power behind our activity, we’re all set to kick-start Barclaycard Entertainment with a bang.”
The work will run on video demand services and cinemas, on select DOOH sites, and a press wrap in the Evening Standard.
Customers buying select tickets using their Barclaycard with get 5% back on the price, 10% of select presales like Download, The Isle of Wight Festival, and Reading & Leeds and 5% off food and drink at O2 Academy venues. Fans will be directed The Muppets' takeover of the Barclaycard website.
It marked a noted rise in nostalgia marketing. Most recently, MoneySuperMarket made good use of Action Man in its latest marketing effort.
Vote for the ad in The Drum's Creative Works.
AKQA: Barclaycard 'Barclaycard Entertainment'
Barclaycard has launched an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience.
The multi-channel campaign for the new show-stopping proposition, ‘Barclaycard Entertainment’, will build on the brand’s heritage in entertainment by introducing benefits exclusively for cardholders – including ticket offers and perks for over 3,500 live events a year.
The above-the-line activity will launch with a 30-second TV advert featuring an ensemble cast of Muppets, who are coming to Britain for a very special gig celebrating Barclaycard’s ‘more good times’ proposition. At the rock festival, we see The Muppets’ ‘Dr. Teeth and the Electric Mayhem Band’ – featuring fan favourites Sgt. Floyd Pepper and Animal – perform to a wildly enthusiastic crowd of festival-goers who include Kermit the Frog, Miss Piggy, Fozzie Bear and the Great Gonzo. As always with the Muppets, mayhem and hilarity ensue. The spot will air tonight at 19:45 on Coronation Street.
The cut will also be shown on Video on Demand and in cinemas. Bespoke social films – with more content featuring other beloved Muppets such as Beaker and the Swedish Chef – have been created and optimised to run across multiple social media platforms, with promoted activity on Facebook, Instagram, Twitter, Snapchat and YouTube.