Turner wants to ‘retire’ Nielsen model, champions OpenAP format in...
Turner president David Levy told the audience at yesterday’s Upfront that it is time to retire the Nielsen model.The upfront showcased Turner’s commitment to an ‘omnichannel’ approach to its content,...
View ArticleVML and Nimbletank take home top accolades at The Drum MOMA's 2018
VML and Nimbletank have swept up the top honours at The Drum Marketing on Mobile Awards (MOMA) 2018.Along with winning the Best use of Social Media on Mobile and Most Innovative Use of Mobile, VML has...
View ArticleFCB is sending senior copywriter Sarah Latz and her toddler to Cannes this year
For the second year in a row, FCB is sending young agency talent to Cannes to cover the week-long festival and post about it on social.This year, the agency is sending FCB Chicago senior copywriter...
View ArticleNo, I’m not going to opt-in to your email database just because you want me to
A law designed to reduce email spam has left me with an inbox full of people asking me if I want to keep letting them send emails to me – but why do so many offer so little in return? Like so many...
View ArticleBeefeater Gin unleashes the scent of summer in Oxford Circus tube station
Beefeater Gin has taken the scent of summer into London's underground to promote its pink strawberry gin. Filling the station with strawberry smelling posters, commuters are supposedly wafted with a...
View ArticleBanking on inertia: how US banks are missing the online opportunity
With only 27% of North American consumers stating that they have a seamless experience from their banks’ branch, online and mobile offering despite 60% of them using online banking at least weekly ,...
View ArticleDenise Morrison out as Campbell Soup chief executive
Campbell Soup chief executive Denise Morrison is retiring from her role, which she’s held since 2011. Her retirement is effective immediately.Keith McLoughlin, a member of the company’s board since...
View ArticleRobots confer and decide that Sprint is their choice for the lowest priced...
Evelyn and her band of mocking robots are back to promote Sprint and question why their maker is still with Verizon in the newest chapter of the AI-inspired campaign.Part of ‘The SuperIntelligent...
View ArticleWhy brand safety is everything
The internet has undeniably built new ways for brands to communicate to audiences. With up to 1.2 zettabytes per year worth of internet traffic, companies such as Facebook, YouTube and Twitter are...
View ArticleAs NBA Finals approach, importance of holding the trophy is highlighted in...
The NBA is shooting for the Finals with its new spot, 'Finally Mine.' The creative shows the extreme emotions players go through when they win an NBA championship.Whether it's tears of joy, or...
View ArticleESPN’s ‘Bossy’ features the best players in the WNBA making boss moves
As the NBA prepares for its final few weeks, the WNBA is getting ready to tip off its 2018 season tonight (May 18). On Sunday, May 20, ESPN will roll out the latest installment of the ‘Life Needs...
View ArticleDunkin’ Donuts hires Drayton Martin as VP of brand stewardship
Dunkin’ Donuts has named Drayton Martin its vice president of brand stewardship, a new role at the company.She joins from MullenLowe, where she most recently served as executive director. During her...
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Goodyear celebrates 100 years of basketball during conference finals
Basketball history will be on display during the NBA's Eastern Conference Finals, thanks to tire maker Goodyear's well maintained archives.During Saturday’s Game 3 of the Eastern Conference Finals...
View ArticleCity of Edinburgh Council bans advertising boards to improve pedestrian safety
City of Edinburgh council has unanimously taken a decision to ban from streets across the city, all the temporary on-street advertising structures, including advertising boards (also known as ‘A’...
View ArticleThe BBC's operatic, embroidered World Cup 2018 film: how it was made
The BBC’s World Cup trailer is an operatic montage of historic and memorable events from football’s biggest tournament, all of which were painstakingly embroidered frame by frame and photographed into...
View ArticleUK government to work with advertising companies to create new laws to tackle...
UK government will join forces with charities, industries and public to create new laws to strengthen the internet safety in the country.The new laws will aim to tackle a range of both legal and...
View ArticleNews publishers recoil at Facebook’s new political advertising rules
New Facebook rules requiring publishers’ ads for their political stories to carry a disclaimer risk “dangerously blurring the line between real reporting and propaganda,” according to the News Media...
View ArticleRoyal wedding UK TV audience peaks at 18m
Prince Harry and Meghan Markle’s wedding drew a peak UK TV audience of 18 million, making it the country’s biggest broadcast of the year so far.BBC One dominated viewership of Saturday’s spectacle,...
View ArticleThe Muppets create marketing mayhem around Barclaycard Entertainment
Barclaycard has enlisted The Muppets to shout about the financial brand's unique entertainment perks.The work, featuring Sgt. Floyd Pepper, Animal, Kermit the Frog, Miss Piggy, Fozzie Bear and the...
View ArticleVaynerMedia names McCann studio exec Aaron Kovan its first chief production...
VaynerMedia has announced the hiring of Aaron Kovan, former executive vice president and head of integrated production at McCann Worldgroup, as its first-ever chief production officer.Kovan left his...
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