Chemical company Chemours is bringing a bit more notoriety to some of the world's great inventors who don't have names like Morse and Edison.
Since the beginning of time, there have been thousands of inventions and inventors that haven’t gotten their due and left out of the history books – inventors who have invented things we use every day, though we never knew their names.
With a new campaign for National Inventors Month, Chemours is celebrating the overlooked inventors. By creating an original song with original lyrics and an accompanying animation, they’ve invented 'An Ode to the Overlooked,' a two-minute song and film for overlooked inventors.
The tune celebrates the inventors of the windshield wiper (Mary Anderson), the ice-cream maker (Nancy Johnson), refrigeration (William Cullen), and others who have invented everything from batteries to security cameras and air conditioning.
In addition to the main video, Ogilvy has also created a teaser video to launch the ode, as well as a series of gifs that focus on individual inventors and their inventions.
The month-long content program leads viewers to Chemours.com, where people can understand Chemours inventions – like Teflon – and how some of the inventions featured in the film power Chemours inventions of today.
The videos in the campaign will be promoted on LinkedIn and Twitter.