Confused.com appoints chief marketing officer after Paul Troy exits
Confused.com has hired Sam Day as its chief marketing officer, replacing Paul Troy who left earlier this year. Day comes to the company after five-years as director of customer acquisition at insurance...
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Jordan brand recreates 'Wings' poster featuring WNBA's Maya Moore
Michael Jordan's classic 'Wings'poster was on nearly every basketball fan's wall in the late 80s, and it remains one of the most iconic sports images. Remaking that image with a different player...
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Remembering the work of Bill Gold, one of Hollywood’s greatest poster designers
Creatives from the advertising world reflect on the legacy of Bill Gold, the man behind many of Hollywood’s most iconic poster designs, who died yesterday (20 May) at the age of 97. Loading...Peter...
View ArticleOverlooked inventors honored in animation celebrating National Inventors Month
Chemical company Chemours is bringing a bit more notoriety to some of the world's great inventors who don't have names like Morse and Edison.Since the beginning of time, there have been thousands of...
View ArticleGetty Images to modernize stock photo hunting in deal with AI platform Cortex
Getty Images has announced a partnership with AI platform Cortex, to create a solution for creatives that recommends the best Getty Images content for social media campaigns.The program launched last...
View ArticlePepsi taps country star Dierks Bentley for ‘Generations’ campaign
Country singer Dierks Bentley is serving as a spokesman for Pepsi Stuff, the brand’s once-popular loyalty program that’s making a comeback this year.The initiative is part of Pepsi’s ‘Generations’...
View ArticleGlobal media powers unite in donated ad buys in support of 30th annual Red...
Over 35 media outlets have pledged their support for a televised Red Nose Day special, in support of ending global child poverty.Among the partners for the NBC-broadcasted show: AT&T Advertising...
View ArticleLivestreaming and eSports to drive the sports market in Asia
Asia is the fastest growing sports market in the world, driven by eSports and live streaming, according to experts at a recent Nielsen conference.According to media measurement firm, this year, the...
View ArticleWe’re on the verge of a creative resurgence, and GDPR has led us there
Let’s face it, as an industry we love a bit of a moan, to the point that sometimes we are the prophets of our own doom.Whether it’s ‘digital’, ‘big data’ or ‘AI’ being mulled over in bars from Soho to...
View ArticleAdidas retains Uefa partnership until 2021
Adidas has announced it will continue to support Uefa by continuing to help to deliver the Champions League, Super Cup, Youth League and Futsal Champions League until 2021.The sportswear brand, also a...
View ArticleHSBC’s $400m global media business moves to Omnicom's PHD in blow to WPP
HSBC’s global media business, worth an estimated $400m (£298m), has moved out of WPP’s Mindshare in a blow to the network still reeling from the sudden exit of chief executive Sir Martin...
View ArticleUpfronts 2018: The four must knows for the TV Industry
The 2018 Upfronts have officially wrapped. Last week, all of the major networks and TV advertisers came together to talk deals and take stock in the industry. From cord-cutting to artificial...
View ArticleCreative ripostes Magners ad questioning the quality of James Blunt songs
The head of marketing at smartlock app Doordeck has gained notoriety after jumping to the defence of musician James Blunt on Twitter in the aftermath of an unprompted insult ad from Magners.An unusual...
View ArticleAudi brings back ‘Think Faster’ AMA series on Reddit
Reddit is perhaps best known for its ‘Ask Me Anything’ (AMA) sessions, which over the years have featured everyone from Bill Gates to Jerry Seinfeld answering questions from fans.Audi recently got in...
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SoFi presents woman who paid off student loan debt with parade and party
As roughly 3.9 million people in the US get ready to strut across a stage at a college or university graduation with a diploma in hand, they may not realize that they can't truly celebrate until they...
View ArticleLas Vegas highlights ‘Only Vegas Moments' in new campaign, featuring...
Las Vegas is trying to move on from the tragic shooting of last year, introducing a campaign to appeal to the diversity of visitors, called ‘Only Vegas Moments.’ The push features a series of four...
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Bloomberg wins big at The Drum Online Media Awards 2018
Bloomberg has scooped the Grand Prix at The Drum Online Media Awards 2018, for it's work on TicToc. It's also won the Editorial Innovation of the Year and Social Media Team of the Year categories....
View ArticlePeople on the move featuring Havas London, Just Eat, Accenture and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below....
View ArticleHow to bag Channel 4's £1m Diversity Fund: advice from Maltesers and Lloyds
Landing Channel 4’s annual Diversity Fund requires full commitment to a “brave” idea and the ability to embrace tighter timescales in pitch and production, according to past winners Maltesers and...
View ArticleKids sell cars for Kia citing no gimmicks, just good deals
A couple of cute kids are helping to sell cars they can’t even drive in a new summer sales season campaign by Kia.Kia Motors America has launched a national integrated marketing campaign that states...
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