Gordon's Gin is touting the aesthetic qualities that makes in new Pink Distilled Gin so camera read in a playful spot marking the product's first ever TV ad.
The campaign builds upon the 'Shall We...?' initiative which dodged a craft-esque proposition to instead focus on the simple pleasure of a gin and tonic.
In the latest short 20-second spot, the Diageo-owned gin giant builds on an observation that consumers love photographing their food drinks and sharing on platforms like Instagram.
Developed by Anomaly, the push is part of a bigger multi-channel, high-reach campaign for Gordon’s Pink and will run across TV and video-on-demand throughout the summer.
Gordon's biggest rival, Beefeater, recently launched its own rose-hued gin. The competitor recently went all experiential to launch the strawberry-flavoured tipple – filling London's busy Oxford Circus station with fruit-scented posters.