Gordon's touts its 'Instagrammable' pink gin in first TV spot
Gordon's Gin is touting the aesthetic qualities that makes in new Pink Distilled Gin so camera read in a playful spot marking the product's first ever TV ad. The campaign builds upon the 'Shall We...?'...
View ArticleAmazon forced to respond to Echo privacy concerns after Alexa records...
Amazon has been forced to issue a statement explaining a malfunction that caused Alexa to record a customer's private conversation and send it to a contact. A woman in Portland, identified only as...
View ArticleLife after Profero: Wayne Arnold on legacy, lessons and letting go
Putting 20 years into any business is a rare story nowadays but founding an early digital disruptor of the agency world, as is Wayne Arnold’s story, is quite out of the ordinary.After a quiet three...
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Mitsubishi enlists freestyle rapper Harry Mack to explain features to test...
Going for a test drive at a dealership gives you an insight and feel for your new vehicle, but when that test drive comes with a rapper to rhyme the features of your car, that's going above and beyond....
View ArticleABC cancels Roseanne following actor’s racist tweet
ABC is canceling its revival of ‘Roseanne’ after its eponymous star Roseanne Barr likened Valerie Jarrett, a former senior advisor to President Obama, to an ape in a now-deleted tweet.Barr apologized...
View ArticleSir Martin Sorrell reportedly poised to take the helm at Derriston Capital
Just weeks after he was ousted as chief executive of WPP, Sir Martin Sorrell will take the helm at investment firm Derriston Capital with a view to using it as a means of returning to the marketing...
View ArticleThe price of racism: ABC’s cancellation of Roseanne could cost network near $60m
The abrupt cancellation of ABC comedy revival Roseanne could potentially cost the network upwards of $60m in fall ad revenue, according to estimates from Kantar Media.The comedy, once a top ratings...
View ArticleDentsu Aegis Network and Index Exchange ink ‘people-based marketing’ tie-up
Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s...
View ArticleDon Broco album artwork escapes ASA ban despite concerns it could offend...
Artwork promoting Don Broco's latest album, which appears to depict the outline of the Virgin Mary with the face of a snarling dog, has escaped a ban from the advertising watchdog following complaints...
View ArticleASA takes tough line on gambling sites skewed towards children
Two separate betting shops have been rapped by the Advertising Standards Authority (ASA) this week for targeting children. Progress Play, which owns m88.com, and TGP Europe, which runs www.fun88.co.uk,...
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Creative Works APAC featuring Apple, Pink Dot, Cummins & Partners, Iris...
Welcome to The Drum's APAC Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC...
View ArticleUnsung Heroes - the programmatic trader: Azriel Chan, Omnicom New Zealand
The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients.As they are seldom in the spotlight for their...
View ArticleUnidentified object in the packing area: the enigma of WH Smith
The retailer WH Smith has, once again, topped the latest Which? Survey as the worst shop on the UK high street. The twitter account @WHS_Carpet provides a good smattering of WH Smith mis-steps that...
View ArticleASA asks Google to censor Viagogo ads and content from search results for...
The Advertising Standards Authority (ASA) has requested search engines including Google and Bing remove some listings and PPC ads for controversial ticketing site Viagogo.The regulator today judged the...
View ArticleHP data shows that diversity makes good business sense and backs it up with...
For over a year, HP has been holding its agencies accountable to diversity and equality standards and according to new data released by the company, the push is paying off.Today (May 30) HP unveiled...
View ArticleCineworld celebrates 25 years of unlimited with London movie bus tour
Cineworld has launched a bus tour of London’s iconic movie spots for its members to celebrate 25 years of its Unlimited card.The experience, created by Hill and Knowlton Strategies alongside...
View ArticleWalmart announces plans to pay for employee college tuition
Walmart is encouraging its US employees to attend college by offering to foot most of the bill.On Wednesday, the massive retailer said it will pay college tuition for workers who want to go back to...
View ArticleUber and Facebook are learning the hard way that saying 'sorry' is...
Uber has spent almost $10m on apology TV ads in the US since May, according to data from TV ad measurement firm iSpot. The analytics company handed data to the Wall Street Journal, which claimed that...
View ArticleUS Creative Work of the Week: Missouri Lottery shrinks adventure destinations
The Missouri Lottery wanted to promote its big adventure travel prizes, but instead of going big, they took the big and went small.Kansas-City based creative agency Barkley shrunk great adventure...
View ArticleGoogle rolls out audio ads to DoubleClick Bid Manager
Audio ads are now available via DoubleClick Bid Manager (DBM) meaning advertisers can now purchase spots on Google Play Music, Spotify, SoundCloud, and TuneIn, with Pandora coming soon, via the...
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