Mitsubishi enlists freestyle rapper Harry Mack to explain features to test drivers

Going for a test drive at a dealership gives you an insight and feel for your new vehicle, but when that test drive comes with a rapper to rhyme the features of your car, that's going above and beyond. That's what Mitsibushi did in a new spot for the Eclipse Cross.

In the spot, 'Freestyle Test Drive,' we see several people getting into a car and going for a test drive with someone who appears to be a car salesman. The salesman then turns up some beats and starts freestyling about the various features on the new 2018 Mitsubishi Eclipse Cross. The faux salesman turns out to be freestyle rapper Harry Mack.

"Futuristic super all-wheel control, three modes so you can tackle street, gravel and snow," raps Mack to a series of customers, all of whom seem to dig his rhymes.

The work is a continuation of the Eclipse Cross launch campaign by BSSP, and ties into Mitsubishi’s historical association with music. The work will appear on social and digital properties. 

Butler, Shine, Stern & Partners (BSSP) : Mitsubishi Motors 'Freestyle Test Drive'

Agency: Butler, Shine, Stern & Partners (BSSP)

Client: Mitsubishi Motors

Date: May 2018

salesperson sitting next to you? That’s exactly what happens in Mitsubishi’s latest “Freestyle Test Drive” campaign for the all-new 2018 Mitsubishi Eclipse Cross by creative agency, BSSP.

With so many new and fresh features, it takes more than your average salesperson to do them justice in one standard test drive. The spot features everyday customers at a Mitsubishi car dealership. Approached by Harry Mack disguised as a dealer, the customers agree to take the Eclipse Cross out for a joy ride. Mack decides to turn on the music, and all of a sudden the drivers are in for a total surprise when their supposed ‘salesman’ impressively begins word-spitting through a laundry list of the car’s features.

The work is a continuation of the Eclipse Cross launch campaign, and ties into Mitsubishi’s historical association with music. The work will appear on social and digital properties.

Credits:
 

 

Client: Mitsubishi Motors North America

·         Francine Harsini, Chief Marketing Officer

·         Kim Ito, Manager, Advertising

·         Vanessa Lam, Senior Specialist, Marketing and Advertising

 

Agency: Butler, Shine, Stern & Partners

·         John Butler, Chief Creative Officer

·         Sinan Dagli, Creative Director

·         Luke Zehner, Creative Director

·         Patrick French, Copywriter

·         Alex Anderson, Art Director

·         Grace Lazarus, Integrated Producer

·         Vince Genovese, Director of Integrated Production

·         Nihad Peavler, Business Affairs Manager

·         Michelle O’Hea, Account Director

 

Production Company: Sawhorse

Blake Benham, Director
Gino Roy, Editor
Eben Kostbar, Director of Production
Nic Hill, Director of Post Production
Michelle Santoro, Producer
Anthony Ruff, Production Manager

 

Talent: Harry Mack

Tags: United States

 

 

 

 

 

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