Award winning cartoon campaign, Dumb Ways to Die, designed to reduce rail accidents on the Melbourne Metro Line, has returned with 'Dumb Ways to Kill Oceans'.
The campaign to commemorate 'World's Ocean Day' (June 8) aims to raise awareness about plastic pollution and coral reef degradation in the ocean is created by gaming for good organisation, Playmob and Clear Channel.
As part of the campaign, the game will be hosted on Clear Channel's Malls Interactive Screens at Meadowhall Sheffield, Intu Derby and Manchester Arndale. The game is also available as a playable in-app advertisement.
Clear Channel’s creative director Louise Stubbings said: “We’re really pleased that Dumb Ways to Kill Oceans is the first campaign on our new permanent Interactive Malls screens. This game is delivering a really important message about our oceans and we’re proud that we can use the influence and reach of Out of Home to bring it to life.”
Jude Ower, CEO of Playmob said: “This is our next step towards understanding what people know about global issues like those highlighted in the game and the lengths they are prepared to go to play their part in a solution.
"Our long-term plan is to validate and establish positive behaviour change and outcomes through the medium of gaming and we are encouraged by our supporting partners and collaborators who have come together in the spirit of Global Goal 17 with a focus on Goal 14 “Life Below Water”.