HP brings emotional generational connection to touching Father’s Day spot
Emotional connections highlight a new campaign for HP printers, bringing generations together on Father’s Day.HP has been going for an emotional angle in its ‘Reinvent’ printer spots, showing both the...
View ArticleStitch Fix hires Google’s Deirdre Findlay as chief marketing officer
Fashion subscription service Stitch Fix has brought Deirde Findlay on board as the company’s chief marketing officer.Findlay joins from Google, where she served as senior director of global hardware...
View ArticleWunderman picks SapientRazorfish exec Ian Sohn to run Chicago office
Wunderman has hired Ian Sohn to replace Rick Schreuder as president of its Chicago office.Sohn has been asked to oversee all agency operations with a focus on growing new and existing business and...
View ArticleOgilvy worldwide CMO Lauren Crampsie on agency ‘refounding’: ‘The harder work...
Earlier this week, Ogilvy formally announced the culmination of a two-year “next chapter” outlined by worldwide chief executive John Seifert. Accompanying a brand new website and visual identity, this...
View ArticlePandora’s new ECD on the new audio renaissance and the company’s role in...
Radio, while still a highly viable advertising medium, doesn’t get as much love as its video counterparts, but thanks to the rise of podcasts, smart home speakers and streaming audio companies like...
View ArticleOcean52 calls attention to unhealthy seas with ‘Postcards from the Oceans’...
The world’s oceans are not healthy, and trash problems continue to plague humans and sealife alike. To raise awareness about the terrible state of the oceans, Brooklyn-based advertising agency...
View ArticleAdidas and Nike team up with Bitmoji to give virtual kit access to football...
Adidas and Nike have joined forces with Bitmoji to offer football fans an opportunity to wear the World Cup kits virtually.Bitmoji users will have the option to wear England's official white Nike kit,...
View ArticleDumb Ways to Die makes a comeback with Dumb Ways to Kill Oceans
Award winning cartoon campaign, Dumb Ways to Die, designed to reduce rail accidents on the Melbourne Metro Line, has returned with 'Dumb Ways to Kill Oceans'.The campaign to commemorate 'World's Ocean...
View ArticlePeter Tatchell highlights the discrimination gay men face with regard to...
LGBT+ activist Peter Tatchell is urging governments and blood services worldwide to allow gay men to donate blood as part of the 'Screen the blood, not the sexuality' campaign ahead of the World Blood...
View ArticleDisney partners OmniVirt to showcase Aladdin musical through 360 video...
To promote Broadway musical Aladdin, Disney has partnered with OmniVirt to launch a 360 degree video advertising campaign.As part of the campaign, viewers can watch the show’s premiere musical number...
View ArticleJack Daniel's celebrates LGBTQ diversity through #flavorsofpride at LA...
Jack Daniel's Country Cocktails is set to unveil its mobile interactive art project, titled "#flavorsofpride" at the LA Pride Festival in West Hollywood today and tomorrow (June 10).The campaign...
View ArticleHavaianas integrates Brazilian culture into alphabets to celebrate summers
Brazilian flip flop brand Havaianas has integrated Brazilian culture to create its own alphabets to celebrate summer.The campaign 'The Alphabet of Summer' created by AlmapBBDO aims to invite people...
View ArticleDacrexit: The end of an era- but has the era really ended him?
If Paul Dacre was listening to the “mouthpiece of the metropolitan elite” BBC on Thursday morning he might have heard Polly Tonybee lay into this “bully in chief” who has “poisoned British politics”....
View ArticleSir Martin Sorrell denies Wall Street Journal report over his WPP departure
Sir Martin Sorrell, the former chief executive of WPP, has denied allegations made in two newspapers reporting the reason for his sudden departure from the advertising network earlier this year.Both...
View ArticleRyan Reynolds gets grilled by bitter twin 'Gordon' to talk up...
With his second stint as Deadpool currently in cinemas, Ryan Reynolds is using his comic chops and his media draw to promote Aviation Gin.Reynolds bought up a stake in the Portland spirits brand in...
View ArticleYahoo closes Messenger to focus on tools 'that better fit consumer...
Yahoo is well and truly wrapping up its fringe products as its integration into new brand Oath gains pace. Now the company has shuttered Yahoo Messenger.By 17 July, the company will close the service....
View ArticleNew Balance shot Russian World Cup work before 'sensitivity' - now...
Brands have realised the operational difficulties in activating marketing campaigns at the World Cup in Russia while it and the west engage in sustained political clashes. While this is apparent, and...
View ArticleTop 12 Tips for Cannes Rookies from Durable Goods EP Rebecca Wray
Going along to Cannes Lions for the first time this year and looking to make the most of every moment? Then here are are some tips for what to do along the way this year. Keep an open mindAt the...
View ArticleInside Singapore's $20m Trump-Kim summit showcase
United States president Donald Trump and North Korean supreme leader Kim Jong-un touched down in Singapore on Sunday for their historic summit, where topics like nuclear disarmament and Korean...
View ArticleOppo woos millennials to relive their virtual world in latest ad
To promote its AI powered phone, Oppo is showcasing how for millennials, the virtual life is the real life in the latest ad.The ad, conceptualised by Dentsu Impact, features how the current generation...
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