The Chip Shop Awards once again took advertising to new levels at the Electric Brixton, paying tribute to the most outstanding and original work in the industry. The finalists brought to life ideas that otherwise would never make it out of the boardroom.
Kastner and Partners won the coveted Grand Prix and Best Charity for #NotInvited. The idea was for the homeless charity Shelter to respond to Windsor Council’s unjust treatment of the town’s homeless population with the Royal Wedding approaching.
The agency wanted to represent real people and photograph the homeless for the ads, before they were moved out of town, to ensure they had presence on the day.
Chairman of the judging panel and creative partner at Now, Remco Graham said: "The whole jury was unanimous in our voting of this for a Grand Prix. We were also unanimous in wanting to see it run. I wouldn’t have been surprised to see a good agency come up with this.
"What’s so great about the Chip Shop Awards is that you find nuggets of gold like this. Using creativity for good. For where it really matters. That’s why we awarded this piece of work the Grand Prix."
Another top win came from C21 that won the Chairman's Award, Best Press and Best Education for their recruitment ad looking to find a new Lucasian Professor of Mathematics at the University of Cambridge.
Graham explained: "Occasionally you see an ad that stops you in your tracks. No trickery. Just a knockout headline and visual.
"Sharp. Super simple. Super good. It’s an exciting world out there for creativity but it’s also good to know people can still write a great ad."
A new category for 2018 is the Barnacles Award, an accolade giving to those new or upcoming in the industry. and breaking boundaries, just like Andy Cheetham. The Drum Chip Shop Awards has its origins in Cheetham's story.
Myongji University, which also won Best Charity, created 'I'm Not a Robot', the world’s first human verification test that helps refugees.
Creative director and member of the judging panel, Becky McOwen-Banks said: "Such a beautifully simple insight – using a behaviour we're all used to in our everyday life but transforming it’s meaning to a much larger, emotional declaration. This idea breaks our automatic responses – at a time we are least expecting it – to make us live up to the declaration “I’m not a robot” by helping those really in need.
"It combines a pressing humanitarian issue with a great use of tech that we could implement tomorrow, and we could not ignore it. A deserving winner."
Other winners include
David Felton, Drive Through Carol Singing for Best Food and Drink
Bernet Tregaskis, Goodbooks Festival Reputation Management Services for Best Professional Service
Sol Academy, Time Stopper for Best Digital
The award ceremony took place on Wednesday 13 June 2018 at the Electric Brixton, London. For a full list of the winners, click here.
The awards will be back for 2019, register your interest now.
Partners of the awards are One Minute Briefs and UCGA