It's not who you know: why agencies committed to diversity need to end...
Work placements have long been a way for young people to get a foot in the door. They are easy CV wins, showing enthusiasm for the ad industry, and at times, a willingness to put some unpaid hours in...
View ArticleRage against the magazine: behind the resurgence of independent mag publishing
The recent print closures of magazines such as Look, Glamour and NME portray an industry on the brink of implosion. Yet things look very different in the independent publishing arena – a place where...
View ArticleBeyond GDPR: what now for digital marketers?
There were varying degrees of readiness in the marketplace for the introduction of GDPR on 25 May. Larger businesses are typically further forward, given their ability to allocate resources and create...
View ArticleUS Creative Work of the Week: LeBron James is the face of NBA 2K19
King James, aka LeBron James, may not have been the king of the NBA Finals this season, but he is still arguably the biggest star in the game, getting his Cleveland Cavaliers to the finals against the...
View ArticleDiet Dr. Pepper enlists Onion Labs to ‘Crack That Pepper’ for everyday jobs...
The Onion might be best known for its satirical headlines and humorous stories, but the Onion Labs side of the business – its in-house content agency – knows how to put together a snappy branded music...
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Busch recruits entire town to inform family that their dad just wants beer...
Busch beer has taken over an entire town in upstate New York to drive a message home that one dad just wants Busch beer for Father’s Day.In a short film, Busch shows that it will no longer stand idly...
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Kastner and Partners and C21 take home the big spuds at The Chip Shop Awards...
The Chip Shop Awards once again took advertising to new levels at the Electric Brixton, paying tribute to the most outstanding and original work in the industry. The finalists brought to life ideas...
View ArticleGap appoints former CEO of Billabong International as new brand czar
Neil Fiske, former head of Australian surfwear company Billabong International, is joining Gap Inc. to take on the roles of president and chief executive for the company’s eponymous brand.He replaces...
View ArticleIAB Singapore Rising Stars: Mindshare’s Guo Jinchuan on why sharing knowledge...
The IAB Singapore Programmatic Committee continues its hunt for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, the secrets behind...
View ArticleThe future of better ads is permission-based marketing
From Unilever's chief marketing officer Keith Weed telling the industry to “Drain the Swamp!”, via the Cambridge Analytica scandal, to the rise of ad blockers, 2018 has been the year online advertising...
View ArticleWall Street Journal forms brand council to work with CMOs to develop...
The Wall Street Journal (WSJ) has announced the formation of its ‘WSJ Brand Council’, which will see the American business daily work with chief marketing officers from leading brands around the world...
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Roll of honour: how you can win at The Drum DADI Awards
The DADIs (The Drum Awards for the Digital Industries) returns for its twelfth year to celebrate and reward digital excellence from around the globe. But what makes our judges choose the best of the...
View ArticleFormer JWT creative chief Vann Graves to join VCU Brandcenter as executive...
Virginia Commonwealth University (VCU) Brandcenter has named Vann Graves as its new executive director. Graves most recently held the position of chief creative at J Walter Thompson’s Atlanta office,...
View ArticleT. Marzetti Company names Cramer-Krasselt agency of record
T. Marzetti Company, owner of brands including New York Bakery, Girard’s, Cardini’s and Jack Daniel’s line of mustards, has named Cramer-Krasselt as its agency of record.The account was previously with...
View ArticleCreative Director’s Choice: Nomads' ECD Richard Hol on Nissan’s...
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This...
View ArticleAccommodationForStudents.com sees enquiries surge following portal revamp
AccommodationforStudents.com, the UK’s most visited student accommodation search website, has experienced a 73% year-on-year boost in student property enquiries in the first month after a complete...
View ArticleTalent is just the start for a creative - you need to be hungry to get to the...
Hunger is more than just a grumbly stomach. Hunger is what drives people to the peak in their craft. And yet, nowadays, people seem full. Not Mr Creosote-full, more afternoon cat-nap full.As the...
View ArticleJohn Legend sings the ‘Stinky Booty’ song to his daughter in Father’s Day ad...
Grammy award-winning musician and father of two John Legend is lending his talents to Pampers for Father’s Day.The P&G brand has enlisted the help of Legend to promote its new line of Pampers Pure...
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Dove champions paternity leave in #DearFutureDads campaign
In time for Father's Day, Dove Men+Care is supporting paternity leave to stress the importance of children having equal time with both parents.The campaign, called #DearFutureDads, champions greater...
View ArticleTelemundo launches ‘enhanced’ cross-platform World Cup 2018 coverage via...
Telemundo, the exclusive Spanish-language broadcast partner of the 2018 Fifa World Cup, has rolled out cross-platform coverage via digital activations and partnerships.In addition to broadcasting the...
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