Renault is urging people to be proud of and flaunt their secondhand vehicle with two humorous ad films.
The campaign titled 'Renault Occasions' conceptualised by Publicis Counseil features two films - ‘Plane’ and ‘The Drive’. The episodes are a continuation of "Lunch at Step-Parents" and "The Apartment" series , and are made by Didier Barcelo (Henry production).
‘Plane’ features an airline pilot announcing his flight and taking every opportunity to talk at every turn of his used Megane, which surprises and confuses the passengers.
‘The Drive’ showcases a women who is giving her order in a drive away and finding all the excuses to indicate that she is driving a secondhand Clio thus leaving the person taking her order confused.
The campaigns will run across TV, web, radio and print.
Publicis Counseil: Renault 'Occasions'