How MeToo and a 'depressing' Wacl event united industry to fight...
The momentum of the MeToo movement, catalysed by the charges against producer Harvey Weinstein and other titans of entertainment, helped motivate the UK ad industry to get its house in order, according...
View ArticleMoschino partners with Alibaba’s Tmall for China launch
Well known high end fashion brand Moschino has inked a deal with Alibaba to launch on its Tmall Luxury Pavillion.The deal will see Moschino create a ‘flagship’ store on the invitation-only luxury...
View ArticleExpress & Star acquisition helps offset rising print costs for Reach
Reach (formerly Trinity Mirror) has published its first trading update since its acquisition of the Daily Express and Star from Northern & Shell at the end of February, with group revenues rising...
View ArticleDisney names Asad Ayaz as president of marketing
Walt Disney Studios has a new president of marketing after elevating Asad Ayaz to the executive role, a reward for 14 years of service at the entertainment giant.Ayaz will report directly to president...
View ArticleThe Wildlife Trusts launch new website created by CTI Digital
CTI Digital has launched a new national website for The Wildlife Trusts, the first website in a network of more than 30 sites that will cover Wildlife Trusts in most parts of the UK.The main Wildlife...
View ArticleCreative Social lists century of creative superheroes ahead of book launch
Creative Social, working in partnership with The Dots, has listed its century of ‘creative superheroes’ to mark the launch of its third book, Creative Superpowers: Equip Yourself for the Age of...
View ArticleFX Digital, Hallam Internet & MMT Digital take home top accolades at The...
FX Digital, Hallam Internet and MMT Digital snapped up the Grand Prix awards at The Drum Recommended Digital Agency Awards 2018.Brands including Virgin Experience Days, BT, Mastercard, Reebok submitted...
View ArticleFormer chancellor George Osborne’s Evening Standard makes £10m in losses
Freely circulated newspaper, The Evening Standard has racked up £10m in losses for the financial year ending September 2017, parent company ESI Media has reported. Since September 2017, the title...
View ArticleRedefining CRM: relationships are about experiences, not channels
Agencies and clients often think of Customer Relationship Marketing (CRM) in very narrow terms, focused solely on what channels are being used. But most of us would agree that the opportunity to...
View ArticleMarketers and creatives name their favorite LGBTQ+ campaigns
Throughout June, the world has been celebrating the LGBTQ+ community with parades, campaigns and celebrations.And with this being a somewhat creative industry, The Drum thought it would speak to some...
View ArticleWhy influencer marketing is even more vital for B2B Marketers
Social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit. A...
View ArticleFallon adds to creative leadership with Cadillac, TBWA alum Figueroa and...
Independent Minneapolis-based agency Fallon appointed Patrick Figueroa and Rick Utzinger as executive creative directors and creative leads.Figueroa joined Fallon in 2012 as a digital creative director...
View ArticleRenault encourages drivers to show off their secondhand vehicle
Renault is urging people to be proud of and flaunt their secondhand vehicle with two humorous ad films.The campaign titled 'Renault Occasions' conceptualised by Publicis Counseil features two films -...
View ArticleHornet shares inspiring stories of LGBTQ individuals from the past
Social network for the Gay community, Hornet has highlighted the inspiring stories of LGBTQ+ individuals who have empowered the gay community.The campaign, called 'True Colors' features a collection of...
View ArticleBurger King offer free burgers in Saudi Arabia to women who use their drive...
Burger King, to celebrate the lifting of the ban on women driving cars in Saudi Arabia, is giving out free burgers to all the women who come to their drive-thru.Burger King has also renamed its Whopper...
View ArticleDroga5 denies report that it is seeking William Morris Endevour exit
Droga5 has denied it is unhappy and is looking for suitors to buy out its deal with holding company Willaim Morris Endeavour (WME), according to The New York Post.The report claimed that the agency...
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How the advertising industry can help the Refugee Crisis: Q&A with Josie...
Last week, Help Refugees took its #Chooselove campaign to Cannes Lions to engage with the creative community to heighten awareness and galvanize more support from potential media partners. It also...
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Toys R Us mascot Geoffrey the Giraffe's farewell
A farewell picture of administrated Toys R Us’ mascot Geoffrey the Giraffe leaving an empty store with a suitcase has gone viral on the internet.The struggling toy company filed for bankruptcy in...
View ArticleDear Lions: stop being nice, be brutal
Cannes Lions for once didn’t miss a heartbeat in supporting a growing business community that stands behind the Sustainable Development Goals agenda and this year introduced a Sustainable Development...
View ArticleAdelaide ‘mansplaining’ advert sparks social media derision
An Adelaide advert depicting one man holding court over five women has drawn ridicule and criticism on social media for promoting ‘mansplaining’.The University of Adelaide bore the brunt of...
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