Skinny enlists some of Hollywood’s biggest names for brand launch

Skinny, the New Zealand mobile and broadband provider, has enlisted an A-list cast of Hollywood names for its new brand launch.

The ‘Get The Skinny’ campaign stars names such as Ben Affleck, Julia Roberts, Michael Jordan, Clint Eastwood, Sarah Jessica Parker, Anthony Hopkins, and Michael J. Fox. However, while the names may be unmistakable, the faces are less familiar.

The campaign aims to showcase how Skinny will do anything to keep its prices low, including recruiting New Zealanders with famous names, rather than their more expensive namesakes.

The ad stars Ben Affleck from Dunedin, Clint Eastwood from Pukekohe, and Sarah Jessica Parker from Warkworth, among others. There’s even another Rhys Darby - not the comedian, but a farmer from Huntly.

Ally Young, brand and communications manager at Skinny, said: “Our new brand reflects Skinny’s promise perfectly. It is cheeky, clever, and a brilliant way to help us move from a youth brand to one that stands for every New Zealander.”

The campaign was created by Colenso BBDO in collaboration with PhD and Platform 29 and was directed by Damien Shatford.