Sorrell secures £100m to jumpstart his latest marketing venture
Sir Martin Sorrell is closer to achieving his goal of establishing a standalone marketing venture following his acrimonious departure from WPP, after securing £100m in funding for S4 Capital.The...
View ArticleSPH strengthens in-house creative and branded content services with Sweet move
Singapore Press Holdings (SPH) has taken the wraps off its new in-house creative and content marketing venture as part of its move to innovate its newsroom and business operations.The in-house venture,...
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Creative Works EMEA featuring CP+B, Publicis Conseil, Proximity UK and more
Welcome to The Drum Creative Works, supported by Workfront.As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using...
View ArticleTelstra showcases the magic of technology in new campaign
Telstra is showcasing the magic of its technology and spruiking its status as Australia’s fastest mobile network in a new campaign.The ‘Together, it’s magic’ campaign, which was created by The Monkeys,...
View ArticleHow hacking helped build one of the world’s largest economies
Anyone who has been to the ancient Indian city of Varanasi must believe in the existence of God. The city is the epitome of disorder, yet, somehow, everything works. Varanasi represents the spiritual...
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3 cool things from Cannes Lions: Blade Runner spinner, Logomania and music...
Beach parties, sea breeze, talents under the spotlight… here comes the 2018 Cannes Lions International Festival of Creativity. It’s my third time taking part ub this global getaway for conference-goers...
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Optus runs apology ads for World Cup streaming "balls up"
Optus has published full-page adverts in Australian newspapers to apologise to the public for its World Cup streaming problems.The ads, which ran in newspapers across the country including The...
View ArticleThe Drum @ Cannes Lions 2018: Trust and shared values is what drives business...
Data overload might be overwhelming for most marketers and sometimes distracting, but what matters most for forging successful business relationships is shared values, according to the Financial Times’...
View ArticleASOS and Love Island are a match made in brand heaven according to Greenlight...
As hit TV programme Love Island enters its fourth week, digital and commerce agency Greenlight has revealed the retail brands that have the strongest affinities to the audience - with ASOS coming out...
View ArticleBritish holiday brand Butlin’s appoints Dept for complete online refresh
British seaside family holiday brand Butlin’s has appointed digital agency Dept to develop its new website, aimed at providing holiday inspiration and improving the online booking process.Dept will not...
View ArticleCreative Work of the Week APAC: Toni&Guy turns posters into hair models...
The winner of creative work of the week is the Toni&Guy's out-of-home campaign which give its stylists a platform to express themselves as artists and showcase their most creative work.The...
View ArticleHow Volvo Australia built a sustainable seawall in a bid to boost the brand...
Volvo has collaborated on an innovative sustainability project in a bid to help the premium car brand double its sales in Australia’s competitive automotive market by 2020.Volvo Car Australia managing...
View ArticleSkinny enlists some of Hollywood’s biggest names for brand launch
Skinny, the New Zealand mobile and broadband provider, has enlisted an A-list cast of Hollywood names for its new brand launch.The ‘Get The Skinny’ campaign stars names such as Ben Affleck, Julia...
View ArticleSorrell's S4 Capital linked to acquisition of MediaMonks
Speculation surrounding the first potential acquisition for Sir Martin Sorrell’s S4 Capital is reaching fever pitch with attention focused on Dutch digital production specialists MediaMonks.Fresh from...
View ArticleFormer ITV and Saatchis boss Adam Crozier named Asos chair
Adam Crozier, the former chief executive of ITV and Saatchi & Saatchi, has been named chair and non-executive director of fashion etailer Asos, further nullifying rumours that he could take the top...
View ArticlePaytm introduces new loyalty program with help from Dharma Productions
Indian film production house Dharma Productions has inked a deal with Paytm to introduce a loyalty program.The loyalty program will reward fans and their family with exciting offers, experiences and...
View ArticleThe keys to success: top tips on selecting a PPC specialist
The needs of every business vary greatly when it comes to Search Engine Optimization (SEO).However, many have found success by working with a pay-per-click (PPC) specialist. If you are considering this...
View ArticleEnter now: "Brevity is your friend, bull s**t is not" says ESI...
ESI Media and Initiative have joined The Drum Content Awards 2018 judging panelContent marketing and branded entertainment focuses on creating and distributing valuable, relevant, and consistent...
View ArticleEntries open for The Drum Digital Trading Awards USA 2018
The Drum Digital Trading Awards USA are launching for 2018 with industry experts from DotDash, Beller Tech and SalientMG joining the judging panel. Entries are now open to anyone in the US digital...
View ArticleHas ‘reach’ become a vanity metric in a fragmented media landscape?
It wasn’t too long ago when the concept of 'reach' was a relatively straightforward one: marketers could buy spots during popular TV programming and rest well knowing that millions of eyeballs would...
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