HSBC aims to put the spotlight on Hong Kong's heritage with its latest campaign titled ‘Crafting Hong Kong’s Heritage', created by RFI Asia.
The campaign features Yuet Tung China Works – Hong Kong’s first and last factory for hand-painted porcelain. The film highlights the ups and downs in Hong Kong’s porcelain painting industry and how the 2000-year-old art mirrors Hong Kong’s social development.
Diane Chiu, head of marketing Hong Kong, Retail Banking and Wealth Management said: “We’re very proud of Hong Kong’s heritage and the traditional crafts that give us a sense of belonging to our community. The amazing local craftspeople, whom we partner with, are the inspiration behind this campaign.
“By promoting their unique crafts in the video series, we hope to play our part in preserving the memory of the cultural artefacts that make Hong Kong unique.”
David Ko, head of RFI Asia, said: “Our team really related to the local nature of this project, which we hope will help the people of Hong Kong understand the value of some of the city’s forgotten and unsung crafts. It’s also encouraging to see HSBC continuing to nurture interest in local life and culture.”