Cadbury Easter Bunny ads first to be banned under new ASA kids junk food rules
Cadbury, Chewits and Swizzels are the first three brands to fall foul of new rules that prohibit advertisers from marketing products that are high in fat, sugar or salt (HFSS) to children.Last year,...
View ArticleAmazon hunts executive to lead its ad-funded free-to-air TV business in Europe
Following months of speculation, Amazon has posted a job ad seeking a UK-based executive to lead an ad-funded free-to-air TV offering in a move that would appear to unify its burgeoning paid-for media...
View ArticleHSBC pays ode to tradition with latest Hong Kong campaign
HSBC aims to put the spotlight on Hong Kong's heritage with its latest campaign titled ‘Crafting Hong Kong’s Heritage', created by RFI Asia.The campaign features Yuet Tung China Works – Hong Kong’s...
View Articleiflix creates private marketplace for advertisers with the help of Ada
OTT platform iflix has signed a private marketplace deal with Ada to offer premium inventory and targeting capabilities to advertisers.The partnership will be handled by Ada’s supply side business...
View ArticleSeven West Media combines its DSP & SSP to enhance its programmatic...
Seven West Media has combined its data management platform (DMP) and its supply side platform (SSP) for its broadcast video on demand inventory (BVOD)The Australian-based media company hopes that by...
View ArticlePitch imperfect: 4As expresses concerns that more brands are issuing...
The Association of Accredited Advertising Agents Malaysia (4As) has ticked off brands for asking agencies to confer automatic intellectual property ownership transfer to them, after receiving reports...
View ArticleTelegraph Media Group profits collapse as advertising & circulation drop 9%
Telegraph Media Group is weathering a period of acute belt tightening after it revealed annual pre-tax profits for 2017 came in at a disappointing £13.7m – just half the £27.1m it brought home in...
View ArticleMadeBrave named sole creative partner for First Bus Scotland
MadeBrave have been named as sole creative partner for First Bus Scotland, taking responsibility for all advertising, brand and marketing activities for the public transport provider.The first fruits...
View ArticleBuzzoole becomes first influencer marketing platform to introduce reporting...
Influencer marketing platform Buzzoole has launched a new integration with Instagram that will allow brands to monitor ‘stories-based’ influencer marketing campaigns.The platform, owned by Facebook,...
View ArticleLloyds Banking Group appoints Silicon Valley veteran as chief design officer
Lloyds Banking Group has set its sights on the tech sector to fill its first vacancy for a chief design officer after naming Silicon Valley veteran Dan Makoski for the role.Most recently employed by...
View ArticleFlipkart denies allegations made by Marco Wagon
Flipkart has denied the allegations made by one of its major vendors, Marco Wagon Retail, of non payment of dues and damages of around Rs. 20 crore.As reported by The Times of India, Marco Wagon...
View ArticleDCMN revamps its brand identity to highlight diversity in the company
Growth solution provider DCMN has revamped its brand identity to highlight its growth in the marketing and advertising industry.The new logo, according to a company statement, represents the diversity...
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Did brands’ faith in artists die with Campari’s posters?
There aren’t many brands with the legacy or kudos to open an exhibition dedicated solely to their advertising. Campari, however, has both in abundance – a history spanning more than 150 years and a...
View ArticleHow the UK advertising industry 'lost touch' with the public
The advertising industry is locked in a Thatcher-era mindset, populated by narcissistic young professionals with an obsession for individualism and power, and out of touch with target audiences, a...
View ArticleWPP threatens to revoke £20m Sorrell payoff over MediaMonks bid
The increasingly tetchy relationship between Sir Martin Sorrell and WPP has entered a new phrase itself as the two parties go to war in a bid for control of Dutch agency MediaMonks.Sorrell is currently...
View ArticleData management tech: when to outsource, when to buy and when to build
The affiliate industry, by its very nature, is built on a foundation of data. One of the reasons that the industry shows significant growth on an annual basis (up 15% from 2016 to 2017 according to the...
View ArticleWay To Blue develop app encouraging young women into STEM industries
Way To Blue’s digital development arm, The Project Factory, has been appointed to design an app for New South Wales Government’s Youth Employment Innovation Challenge aimed at encouraging young women...
View ArticleVodafone reaches out to LGBT+ with recruitment reforms
Vodafone has responded to a new study indicating that 31% of LGBT+ people go ‘back in the closet’ upon starting their first job by pledging to reform its recruitment processes to draw more talent from...
View ArticleBusiness on the Move: Sol, WWF, Fentimans, and more
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.Global accountsHeineken has awarded the global advertising...
View ArticleOf the official World Cup sponsors, Visa’s Ibrahimovich play runs best in the UK
Before the kick-off of the World Cup, retired Swedish striker Zlatan Ibrahimovich teased that he will be attending the tournament to Jimmy Kimmel, this sparked speculation that he would make his...
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