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Better than Neymar: Fifa 19 empowers players in flashy footy spot

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The Fifa video game is promoting its 2019 release by showing how the title empowers football fans to be better than their heroes.

‘Champions Rise’ from Adam&Eve/DDB features a star-studded cast including Kevin De Bruyne, Paulo Dybala, Pep Guardiola, Steven Gerrard, Kylian Mbappe, Alessandro Del Piero, Quavo and Joel Embiid.

It challenges fans to upstage the world’s best footballers, particularly urging them to outdo Neymar and Ronaldo after the EA Sports game’s release on 28 September.

The spot was directed by BRTHR through Riff Raff/Passion Pictures and launched today (18 September). It shows the far-reaching effects football has on the media, social, online and in esports, and how moments in the game can help shape the world around it. 

The latest game marks the first time the Uefa Champions League features in the game, and as such, will play a central role in the marketing for the title.

Mat Goff, joint chief executive of Adam&Eve/DDB, said: “Fifa 19 puts the UEFA Champions League in the hands of gamers for the first time. It’s been great working with the team at EA Sports again, along with some of the world’s greatest footballing talent, to showcase the rise of a new generation of champions.”

Vote for the ad below in The Drum’s Creative Works.

: 'Champions Rise'

Agency:
Client:
Date: September 2018
 
Credits:
 

Client:

David Jackson (Franchise Strategy Director)

Paul Marr (Creative Strategy Director)

Anthony Doyle (Creative Producer)

Andy Gillooley (Creative Producer)

Tom Gent (Creative Video Director)

Chief Creative Officer: Richard Brim

Creative Directors: Tim Vance, Paul Knott

Creatives: Jeppe Vidstrup, Simone Wärme

Agency Producer: Celestine Hall

Agency Assistant Producers: Kendal Drake, Nicholas Akinnibosun

Planners: Martin Beverley, David Mortimer

CEO: Mat Goff

Managing Partner: Dylan Davenport

Account Director: James Derrick

Account Manager: George Fox

Designer/Typographer: Alex Fairman

Media agency: Starcom Mediavest

Production company: RiffRaff / Passion Pictures

Executive Producer: Tom Berendsen

Producer: Paz Parasmand

Director: BRTHR

D.O.P: Nicolas Loir

Editing Company: Trim

Editor: Thomas Grove Carter

Post Production: Electric Theatre Collective / Gloria

Post Producer: Jon Purton

VFX Supervisor: Yourick Van Impe, James Sindle

2D Artist: Iain Murray, James Belch, Alex Prod’Homme, Tom Humphrey, Alex Grey Alberto Pizzocchero, Ryan Knowles, Mike Cosgrave, Omar Akari, Manuel Perez, Adrian Monroy, Reynold Rodrigues, Christian Block, Max Van Leeuwen

3D Artist: George Savvas, Max Johnson, Sergio Morales, Nick Turner, Hannah Smith

AFX: George Dyson, Dexter George

DMP: Billy Stockwell

Colourist: Luke Morrison

Illustrator: bicicleta

Music Supervisor: Raphaella Lima (EA), Tom Stanford (We are Theodore)

Audio Post Production: Factory Studios

Sound Engineer: Phil Bolland

Soundtrack name and composer: CapeLion - God Clash (Tchaikovsky Remixed)

Tags: UK
 
 
 
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