The Fifa video game is promoting its 2019 release by showing how the title empowers football fans to be better than their heroes.
‘Champions Rise’ from Adam&Eve/DDB features a star-studded cast including Kevin De Bruyne, Paulo Dybala, Pep Guardiola, Steven Gerrard, Kylian Mbappe, Alessandro Del Piero, Quavo and Joel Embiid.
It challenges fans to upstage the world’s best footballers, particularly urging them to outdo Neymar and Ronaldo after the EA Sports game’s release on 28 September.
The spot was directed by BRTHR through Riff Raff/Passion Pictures and launched today (18 September). It shows the far-reaching effects football has on the media, social, online and in esports, and how moments in the game can help shape the world around it.
The latest game marks the first time the Uefa Champions League features in the game, and as such, will play a central role in the marketing for the title.
Mat Goff, joint chief executive of Adam&Eve/DDB, said: “Fifa 19 puts the UEFA Champions League in the hands of gamers for the first time. It’s been great working with the team at EA Sports again, along with some of the world’s greatest footballing talent, to showcase the rise of a new generation of champions.”
Vote for the ad below in The Drum’s Creative Works.
: 'Champions Rise'
Client:
David Jackson (Franchise Strategy Director)
Paul Marr (Creative Strategy Director)
Anthony Doyle (Creative Producer)
Andy Gillooley (Creative Producer)
Tom Gent (Creative Video Director)
Chief Creative Officer: Richard Brim
Creative Directors: Tim Vance, Paul Knott
Creatives: Jeppe Vidstrup, Simone Wärme
Agency Producer: Celestine Hall
Agency Assistant Producers: Kendal Drake, Nicholas Akinnibosun
Planners: Martin Beverley, David Mortimer
CEO: Mat Goff
Managing Partner: Dylan Davenport
Account Director: James Derrick
Account Manager: George Fox
Designer/Typographer: Alex Fairman
Media agency: Starcom Mediavest
Production company: RiffRaff / Passion Pictures
Executive Producer: Tom Berendsen
Producer: Paz Parasmand
Director: BRTHR
D.O.P: Nicolas Loir
Editing Company: Trim
Editor: Thomas Grove Carter
Post Production: Electric Theatre Collective / Gloria
Post Producer: Jon Purton
VFX Supervisor: Yourick Van Impe, James Sindle
2D Artist: Iain Murray, James Belch, Alex Prod’Homme, Tom Humphrey, Alex Grey Alberto Pizzocchero, Ryan Knowles, Mike Cosgrave, Omar Akari, Manuel Perez, Adrian Monroy, Reynold Rodrigues, Christian Block, Max Van Leeuwen
3D Artist: George Savvas, Max Johnson, Sergio Morales, Nick Turner, Hannah Smith
AFX: George Dyson, Dexter George
DMP: Billy Stockwell
Colourist: Luke Morrison
Illustrator: bicicleta
Music Supervisor: Raphaella Lima (EA), Tom Stanford (We are Theodore)
Audio Post Production: Factory Studios
Sound Engineer: Phil Bolland
Soundtrack name and composer: CapeLion - God Clash (Tchaikovsky Remixed)