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Ads We Like: Jesse Tyler Ferguson doesn’t sugar coat his words in Absolut...
Absolut Vodka has enlisted Modern Family actor Jesse Tyler Ferguson to literally sing the praises its Absolut Grapefruit flavor. The #NoSugarCoating campaign promotes that the Grapefruit-flavored...
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Media, entertainment and consumer brands band together to ‘advance civic...
More than a dozen media, entertainment, and consumer brands, have announced the creation of the Civic Culture Coalition, which works together to advance civic engagement both internally in their own...
View ArticleHarrison Spinks gets into bed with Brass for debut B2C campaign
Bed manufacturer Harrison Spinks has appointed integrated marketing agency Brass to deliver its first ever B2C campaign.A Leeds-based family business founded in 1840, Harrison Spinks makes beds and...
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Ten things we learned at DMEXCO 2018 : including 5G, Pornhub & Bid Caching
The 2018 Dmexco event felt quieter than previous years - particularly on day one when it’s usually a scrum to move through the halls. There were certainly more breakout areas – which were there to mask...
View ArticleNetflix puts Axel Springer CEO on board for European and digital media expertise
Netflix has appointed the chief executive of publishing giant Axel Springer to its board of directors.Mathias Döpfner is currently chairman and CEO of Axel Springer SE, publisher of newsmedia titles...
View ArticleAd Council campaign pushes back against bullying in schools through positivity
In an effort to combat both online and offline bullying, the Ad Council has released ‘Because of You,’ a new Bullying Prevention message aimed at heightening self-awareness and reflection among teens....
View ArticlePeople on the move featuring Engine Group, MC&C and Yopa
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below....
View ArticleThe CMO Challenge: does your marketing really work?
Get ready for the winter with a series of monthly webinars aimed at getting marketers to review their marketing strategies.It’s not an easy time for CMOs, who are responding to changes within the...
View ArticleStand for something: Values marketing in a cynical era
Muhammad Ali didn’t fight once from 1967 to 1970. A conscientious objector to the Vietnam war, he was denied a boxing license at every turn. His unwavering commitment to what he believed in was...
View ArticleBetter than Neymar: Fifa 19 empowers players in flashy footy spot
The Fifa video game is promoting its 2019 release by showing how the title empowers football fans to be better than their heroes.‘Champions Rise’ from Adam&Eve/DDB features a star-studded cast...
View ArticleFilestack builds enterprise credentials with TINT acquisition
Digital content platform Filestack has struck a deal to acquire user generated content specialists TINT in a deal aimed at broadening its appeal to the enterprise market.Filestack specialises in...
View ArticleThe North Face celebrates exploration as a state of mind in ‘New Explorers’...
Heritage mountain apparel brand The North Face has launched a global campaign to inspire the spirit of curiosity and enable a generation of new explorers by expanding the notion of exploration as a...
View ArticleDiesel is selling shirts saying brand is ‘dead’ as part of star-studded...
Fashion brand Diesel’s latest ad campaign has opted to tackle online bullying, drafting in a host of famous faces including Nicki Minaj and Bella Thorne to wear clothing brandishing the hateful...
View ArticleUK Top Shazamed ads: Easyjet calls explorers to the skies
Easyjet is soaring into this weeks Shazam chart, in third place, with an 'out of this world' ad.Created by VCCP, the short clip features Cat Power’s track ‘Dreams’ and takes you on an adventure in the...
View ArticleHow voice is impacting and enriching health marketing
Marketers tend to follow technological trends to understand how they can help influence and engage new consumer groups. According to eMarketer last year, 35.6m Americans used voice-activated...
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The story of McCann and D&AD’s recruitment comic – written as a comic
McCann London has teamed up with D&AD’s New Blood Shift programme to create what they deemed to be ‘the ultimate unbiased recruitment too’ – a blank comic for aspiring creatives to fill in.The Drum...
View ArticleCaptivate joins forces with Executive Channel Network in international drive
Digital video office network Captivate has formed a strategic partnership with Executive Channel Network (ECN) to grow its audience reach to an estimated 14 million people using elevator and lobby...
View ArticleThe best brand activations of 2018 so far: Converse, Greggs, Google & Tesla
Discover the most exciting and engaging brand activation campaigns in 2018 so far. The Drum spoke to industry experts from Amplify, Benefit Cosmetics, Hearst Magazines, Identity and Initials...
View ArticleUS Creative Work of the Week: Lee Jeans combats manspreading and kimono trapping
Lee Jeans puts the mobility of its denim on full display in its 'Don’t just move. Move your Lee.' Campaign, created by Austin-based agency of record, GSD&M.The campaign includes three TV spots that...
View ArticleVerizon travels back to milestone wireless moments to promote its foray into 5G
As it prepares to launch the first 5G Ultra-Wideband system, Verizon is looking back to previous and historic wireless moments, including the first commercial wireless call, to show that it has been a...
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