Halloween costume and party planning has already begun, and Bacardi is betting that people are ready for the frights and delights of the season.
All summer, Bacardi celebrated its dance-filled campaign, ‘Do What Moves You,’ but come Halloween, the brand will make people move by jumping out of their seats with a spooky new Halloween cocktail film reminiscent of old-school horror flicks, by BBDO New York.
More than just a recipe video, Bacardi’s Halloween cocktail film draws inspiration from horror classics like The Shining, The Ring, Saw and Psycho – so viewers can really get in spirit as they mix up libations fit for the occasion.
The film transports viewers into a first-person POV of someone inserting a mysterious video tape (aptly marked with the brand’s bat logo) that plays instructions for the creepy Bacardi Zombie cocktail using jarring, horror-inspired props and camera techniques. From the Shining’s eerie hallway scene (with bottles of rum this time) to a lemon and lime being stitched together, to an orange being savagely impaled and a monster coming out of the screen, there is plenty to bring the fright to the cocktail world.
A delicious, haunted Halloween cocktail waits on the other side for viewers who dare to watch the full video.