Clik here to view.
Ads We Like: Apple showcases a ‘Better You’ to promote the new Apple Watch...
Apple, as it is wont to do, made a huge deal of its unveiling of the new Apple Watch Series 4 and the iPhone XS.On the heels of that big event, Apple is debuting the new advertising for Apple Watch...
View ArticleHeat named Denizen from Levi’s AOR and launches first global campaign
Heat has been selected as the agency of record for the Denizen from Levi’s brand, and to celebrate the partnership the agency has launched the brand’s first-ever global campaign.The campaign, ‘Change...
View ArticleMondelez India highlights the importance of nutrition with 'Bournvita...
Mondelez India has unveiled 'Bournvita for Women' as it forays into the growing adult health MFD (malt food drinks) segment.The campaign, created by Ogilvy & Mather opens with a family conversation...
View ArticleThe Drum Presents: Tom Ollerton talks to Nicole Yershon, founder of NY...
Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former...
View ArticleTwitch banned in China
China has allegedly blocked game streaming service Twitch as the Amazon-owned gaming platform gained popularity in the country.Twitch occupied the number three spot among free apps in China as it was...
View ArticleTwitter issues warning over exposure of direct messages
Twitter has updated users about a bug related to its Account Activity API which meant private messages intended for individuals or brands may have ended up in the wrong hands.The firm said the security...
View ArticlePeta takes aim at Donald Trump Jr with parody Halloween costume
People for the Ethical Treatment of Animals (Peta) has mocked Donald Trump Jr by introducing a limited-edition Donald Trump Jr Halloween costume which pastiches a trophy-hunting photo that featured the...
View Article'Marketing has to be genuine and real,' says Volvo's SVP brand...
Volvo's senior vice-president of strategy, brand and retail, Bjorn Annwall has highlighted the importance for the brand to be relevant and genuine and sending out a credible message in an interview...
View ArticleComcast beats Fox to win Sky takeover auction
Comcast has beaten Fox to win the takeover bid for Sky, which is set to cost $39bn. The auction between the two media conglomerates saw the cable company win with a bid $3bn higher than its rival,...
View ArticleThe White House eyes antitrust probe into Google and Facebook's...
The White House is reportedly ready to trigger an antitrust investigation into Google, Facebook, Twitter and other tech giants to "protect competition among online platforms and address online platform...
View ArticleFacebook's camera-equipped smart home device Portal is nearing launch
Facebook is ready to make its first foray into hardware outside of its Oculus VR headset, with reports circulating that its smart home device Portal will launch next week.According to Cheddar, Portal...
View ArticleClik here to view.
Creative Works EMEA featuring Adam&Eve/DDB, Fold 7, Text100 and more
Welcome to The Drum Creative Works, supported by Workfront.As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using...
View Article‘Use Your Vote’ from Levi’s and FCB inspires people to get to the polls
Many people in the US take their right to vote for granted, as is evidenced in low poll numbers in the last few elections. To inspire people to flex their voting muscles, FCB West, in partnership with...
View ArticleGlobal’s move into out-of-home makes sense, just look at Germany's Ströer
Last week, radio firm Global acquired both Primesight and Outdoor Plus as it looks to become a major player in the out-of-home space. Media veteran Charlie Makin explains why the landmark deal was a...
View ArticleClik here to view.
The UN launches unsettling ‘Feed Our Future’ social and cinema campaign to...
A global cinema and social campaign featuring leading names from the film, advertising and humanitarian worlds launched today (24 September), aimed at stirring global audiences into action to tackle...
View ArticleApple closes $400m deal on Shazam, looks to remove ads from music recognition...
Apple has officially closed its deal on music recognition app Shazam, which was first announced in December.The reported $400m deal has paired Shazam’s services, downloaded by over a billion people...
View ArticleWunderman grabs majority stake in Dutch Salesforce specialists Emark
Wunderman has announced the acquisition of a majority stake in Emark, a marketing technology performance company that delivers marketing and advertising technology solutions for data-driven and...
View ArticleOld Spice gets weird with beards and Kelce brothers in Beard Collection campaign
Old Spice continues its weirdness and gets down to “beardness” with the debut of new Old Spice Beard Collection, the brand’s first-ever beard care lineup to help guys achieve the soft, nourished and...
View ArticleMLB and Majestic detail the ‘journey of a jersey’ for #PonleAcento Hispanic...
Major League Baseball (MLB) and its official uniform supplier Majestic have released a video for the baseball league’s annual #PonleAcento (Put an accent on it) campaign for Hispanic Heritage Month.The...
View ArticleBacardi preps for Halloween with zombie-themed spot that borrows from horror...
Halloween costume and party planning has already begun, and Bacardi is betting that people are ready for the frights and delights of the season.All summer, Bacardi celebrated its dance-filled campaign,...
View Article