Welcome to The Drum's US Creative Works, in partnership with Workfront.
This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, click on the project and make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, December 13.
Humanaut: Home Paternity 'The Christmas Story'
Agency: Humanaut
Client: Home Paternity
Date: December 2017
Mary and Joseph have been updated for the reality television era in a new spot for first-time advertiser Home Paternity.
The nearly four-minute spot reimagines how the Immaculate Conception story would play out on a daytime talk show and finds the holy couple on a fake show – a la Maury Povich – called ‘Who’s Your Daddy?’ On the show, the Virgin Mary appears to discuss the dubious details of her child’s paternity. Joseph of Nazareth is there to tell his side of the story, and in an interesting twist, he backs up Mary’s claim of divine conception.
“I had a dream in which a very pretty man told me I’m not the father,” Joseph says, referring to the Angel Gabriel. The boisterous audience responds skeptically by chanting, “Chump! Chump! Chump!” Amidst the chaos, the host announces that Home Paternity will determine whether or not God is the baby daddy.
The spot sticks to the story and even has a smart commercial within the commercial, with an actual ad for Home Paternity and how it works weaved in.
Credits:
Client: Home Paternity
Agency: Humanaut
Campaign Title: Who's Your Daddy?
Chief Creative Director: David Littlejohn
Chief Strategist: Andrew Clark
Senior Integrated Producer: Tommy Wilson
Director of Content: Dan Jacobs
Account Supervisor: Michelle Sturgis
Creative Director: Andy Pearson, Liza Behles
Copywriter: Dan Jacobs, David Littlejohn
Design Director: Stephanie Gelabert
Designers: Carrie Warren, Coleson Amon
Production Company: Humanaut Productions
Director: Dan Jacobs
Director of Photography: Sean Webley
Producer: Tommy Wilson
Associate Producer: Caroline Jewell
Art Director: Amelia Jacobs
Art Dept.: Spinster Solutions
Editing: Sean Webley
Visual Effects & Compositing: Bethany Maxfield
Visual Effects & Compositing: Wendell Uren
Final Color: Sean Webley
Final Mix: Tommy Wilson
Media Strategy: RedWood
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Zulu Alpha Kilo: Interac 'The Musician'
Agency: Zulu Alpha Kilo
Client: Interac
Date: November 2017
In an effort to ease the payment process during this key spending season, Interac has launched a multi-media campaign that focuses its messaging on new technology-based payment solutions.
The video and in-cinema portion of the campaign demonstrates the shift in payment behavior by introducing a local musician who notices that the people in the community are paying for their items using Interac Debit on card, mobile or watch. The musician realizes the world around him has changed since no one has cash to put in his trumpet case. In a heartfelt twist, he receives Interac e-transfers at the end of the film from all his regular fans in the neighborhood.
Credits:
Zak Mroueh, Chief Creative Officer: Zulu Alpha Kilo
Gail Pack, George Ault (OOH), Rodger Eyre, Gerald Kugler (TV),
Creative Director: Zulu Alpha Kilo
Gerald Kugler (TV) Jacob Pacey (OOH) Writer: Zulu Alpha Kilo
Art Director: Rodger Eyre (TV) Brendan McMullen, George Thorman (OOH)
Clients: Andrea Danovitch, Leslie Vera, Lauren McKay
Account Team: Rob Feightner, Erin McManus, Maegan Thomas
Agency Producers: Pam Portsmouth, Laura Dubcovsky, Sam Leirsch, Brittney Stafl
Strategic Director: Heather Segal
Brand Innovation Director: Sean Bell
Media Agency: Media Experts
Media Planners: Jenna Bendavid, Phil Borisenko, Jenna Bendavid, Julianne Hope, Brandon Agnew
Production House: Spy Films
Director: Rudi Schwab
Production House Producer: Jennifer Walker
Director of Photography: Hunter Robert Baker
Casting Director: Andrew Hayes, Powerhouse Casting
Editor: Jay Baker
Post Production: zulubot
Studio Artist: Greg Heptinstall, Brandon Dyson, Ashleigh O’Brien, Jim Tinios
Compositor / Online: Sean Cochrane, The Vanity
Special Effects: The Vanity
Colorist/Transfer: Eric Whipp, Alter Ego
Audio Post Facility/Music House: Vapor RMW
Audio Director: Ted Rosnick
Producer: Kailee Nowosad
Engineer: Julian Rudd
Illustrator: Think Tank Creative, The Vanity
Gail Pack, George Ault (OOH), Rodger Eyre, Gerald Kugler (TV),
Creative Director: Zulu Alpha Kilo
Gerald Kugler (TV) Jacob Pacey (OOH) Writer: Zulu Alpha Kilo
Art Director: Rodger Eyre (TV) Brendan McMullen, George Thorman (OOH)
Clients: Andrea Danovitch, Leslie Vera, Lauren McKay
Account Team: Rob Feightner, Erin McManus, Maegan Thomas
Agency Producers: Pam Portsmouth, Laura Dubcovsky, Sam Leirsch, Brittney Stafl
Strategic Director: Heather Segal
Brand Innovation Director: Sean Bell
Media Agency: Media Experts
Media Planners: Jenna Bendavid, Phil Borisenko, Jenna Bendavid, Julianne Hope, Brandon Agnew
Production House: Spy Films
Director: Rudi Schwab
Production House Producer: Jennifer Walker
Director of Photography: Hunter Robert Baker
Casting Director: Andrew Hayes, Powerhouse Casting
Editor: Jay Baker
Post Production: zulubot
Studio Artist: Greg Heptinstall, Brandon Dyson, Ashleigh O’Brien, Jim Tinios
Compositor / Online: Sean Cochrane, The Vanity
Special Effects: The Vanity
Colorist/Transfer: Eric Whipp, Alter Ego
Audio Post Facility/Music House: Vapor RMW
Audio Director: Ted Rosnick
Producer: Kailee Nowosad
Engineer: Julian Rudd
Illustrator: Think Tank Creative, The Vanity
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BBH NY: Seamless 'How New York Eats'
Agency: BBH NY
Client: Seamless
Date: November 2017
One of the perks of ordering food online (besides not having to cook) is being able to personalize your meal just the way you like it with the special instructions feature. And for Seamless, the brand experiences first-hand how New Yorkers submit some exceptionally detailed and often hilarious requests.
In the latest installment of its 'How New York Eats' campaign, Seamless and agency BBH New York ran with this inspiration and dug into the data of real customer instructions to highlight some of these crazy requests. We’ve brought them to life throughout the city with TV, social and a collection of illustrated subway ads.
The campaign not only highlights a popular product feature, but continues to celebrate the thousands of diverse people who rely on Seamless every day to deliver their unique food preferences, and the variety of tastes that make NYC such an amazing food destination.
The campaign features real-life special instructions such as:
“Please make one additional tiny version of my order for my hamster.”
“Please keep pita separate. One person doesn’t like pita. Other two look forward to pita."
“Extra ketchup, please. I ordered a smoothie, but I am out of ketchup.”
“Please make one additional tiny version of my order for my hamster.”
“Please keep pita separate. One person doesn’t like pita. Other two look forward to pita."
“Extra ketchup, please. I ordered a smoothie, but I am out of ketchup.”
Credits:
Seamless:
Chief Marketing Officer: Barbara Martin Coppola
Senior Director, Brand Marketing: Jessica Burns
Senior Associate, Brand Marketing: Laura Ferguson
Brand Marketing Associate: Katie Greenbaum
Growth Marketing Manager: Brian Carcich
Senior Director, Brand Marketing: Jessica Burns
Senior Associate, Brand Marketing: Laura Ferguson
Brand Marketing Associate: Katie Greenbaum
Growth Marketing Manager: Brian Carcich
BBH NY:
Chief Creative Officer: Gerard Caputo
Group Creative Directors: Daniel Bonder, Dave Brown
Associate Creative Directors: Taylor Marsh, Diego Fonseca
Art Director: Casey Schweikert
Copywriter: Liz Loudy
Head of Design: Bruno Borges
Designer: Stephanie Muñoz
Business Director: Alex Monger
Account Managers: Shana Honig, Enrique Espinetti
Head of Production: Kate Morrison
Head of Art Production: Rebecca ONeill
Senior Producers: Christina Carter, Samuel Kilbeth
Senior Print Producer: Rachel Freed
Associate Producer: Christopher Galvin
Director of Studio Operations: John Connolly
Retoucher: Brian Truncali
Studio Production Artists: Benny Perez, Sam Gilliland
UX Director: Kelly Bignell
Communications Planner: Zack Green
Strategist: Alex Beerden
Project Manager: Nu’uve’a Eshelman
Chief Creative Officer: Gerard Caputo
Group Creative Directors: Daniel Bonder, Dave Brown
Associate Creative Directors: Taylor Marsh, Diego Fonseca
Art Director: Casey Schweikert
Copywriter: Liz Loudy
Head of Design: Bruno Borges
Designer: Stephanie Muñoz
Business Director: Alex Monger
Account Managers: Shana Honig, Enrique Espinetti
Head of Production: Kate Morrison
Head of Art Production: Rebecca ONeill
Senior Producers: Christina Carter, Samuel Kilbeth
Senior Print Producer: Rachel Freed
Associate Producer: Christopher Galvin
Director of Studio Operations: John Connolly
Retoucher: Brian Truncali
Studio Production Artists: Benny Perez, Sam Gilliland
UX Director: Kelly Bignell
Communications Planner: Zack Green
Strategist: Alex Beerden
Project Manager: Nu’uve’a Eshelman
The Slaughterhouse @ BBH NY:
Line Producer: Meg Volk
Post Producer/VFX Supervisor: Maggie Miller
Editor: Jim Schwartz
Animation: Roman Micevic
VFX/Finishing: David Forcada
Sound Design/Mix: Kevin Hastings
Line Producer: Meg Volk
Post Producer/VFX Supervisor: Maggie Miller
Editor: Jim Schwartz
Animation: Roman Micevic
VFX/Finishing: David Forcada
Sound Design/Mix: Kevin Hastings
Greenpoint Pictures
Director: Micah Perta
Director: Micah Perta
Out of Home Media: Posterscope
Director: Mara Carolan
Jr. Media Planner: Talia Garti
VP, Strategy & Innovation: Ahmad Sayar
Director: Mara Carolan
Jr. Media Planner: Talia Garti
VP, Strategy & Innovation: Ahmad Sayar
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Juliet Creative: Peoples Jewellers 'Peoples Loves Lovebirds'
Agency: Juliet Creative
Client: Peoples Jewellers
Date: December 2017
The Toronto Zoo posted a video about a bonded pair of endangered African penguins, Chupa and Ellie, showing how penguins court each other with gifts. Peoples Jewellers took notice and decided to make them a one-of-a-kind necklace.
Working with Toronto-based creative shop Juliet, they quickly jumped into action and researched what African penguins love to eat. It's horse mackerel, squid and crustaceans, anchovies, pilchards, and round herrings. Juliet’s creative team then paired one of Peoples’ jewellery designers with Kazuki Uchigoshi, the sushi chef at Toronto restaurant Miku, to start work on a one-of-a-kind piece for Chupa and Ellie.
The result is the stunning piece – at least in the eyes of a penguin.
In addition to the one-of-a-kind necklace, Peoples Jewellers and Miku Restaurant are making donations to the Toronto Zoo’s African penguin program.
View the video story on the Peoples Facebook page.
Credits:
Title: Peoples Loves Lovebirds
Client: Peoples Jewellers
Creative Agency: Juliet
Miku Restaurant Sushi Chef: Kazuki Uchigoshi
Client: Peoples Jewellers
Creative Agency: Juliet
Miku Restaurant Sushi Chef: Kazuki Uchigoshi
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BBDO New York: Macy's 'Holiday Gifting'
Agency: BBDO New York
Client: Macy's
Date: December 2017
Macy’s has rolled out additional new work as part of its 2017 Holiday advertising campaign, which highlights the idea that the perfect gift brings people together.
The three new 30-second spots follow the launch of the campaign’s anthemic film, 'Lighthouse.'
Each tells a story of people being brought together by the perfect gift; and each one focuses on one of Macy’s gift categories: fragrance, jewelry and 'gifts we love.'
The ads will be featured both on TV and online and are titled, 'The Perfect Scent', 'The Wrong Size Gift' and 'The Holiday Lights.'
Credits:
Agency: BBDO New York
Client: Macy’s
Title: “The Perfect Scent,” “The Wrong Gift,” “The Holiday Lights”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kotlhar
Senior Creative Director: Matt Brink
Senior Creative Director: Adam Livesey
Executive Producer: Diane Hill
Producer: Meredith Pariano
Business Affairs Manager: Nancy Espinal
Director of Music: Rani Vaz
Group Planning Director: Lindsey Gonnella
Planning Director: Jennifer Hunley
Communications Planning Director: Nicole Landesman
Communications Planner: Julie Naidu
Senior Account Director: Corey Cirillo
Account Director: Lauren Munilla
Account Manager: Justin Perrelli
Account Executive: Charlie Kunze
Assistant Account Executive: Maddy Bell
Production: Arts & Sciences
Director: Sean Meehan
Managing Partner, EP: Marc Marrie
Partner, Managing Director: Mal Ward
Head of Production: Christa Skotland
Producer: Sam McGarry
Editorial: Work
Editor: Ben Jordan
Assistant Editor: Micah Chase
Executive Producer: Erica Thompson
Post Production / EFX: Blacksmith
VFX: Charlotte Arnold
Music: Barking Owl Sound
EP: Kelly Bayett
Producer: KC Dossett
Sound Mixing: Sound Lounge
Mixer: Tom Jucarone
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CLM BBDO: M&M'S 'Faint 2'
Agency: CLM BBDO
Client: M&M'S
Date: December 2017
Every Christmas since 1996, the M&M’S Brand has given its fans around the world the same gift – the iconic 15-second television commercial called ‘Faint.’ The beloved commercial created by BBDO features M&M’S spokescandies Red and Yellow interrupting Santa while he’s delivering gifts – causing both Red and Santa to faint.
The long-running spot has been a staple of the Christmas season for over 20 years, but it ends on a cliff hanger, begging fans to ask… so what exactly happened?
That’s the premise of the new, reimagined 90-second continuation of the memorable commercial appropriately called ‘Faint 2: A Very Yellow Sequel’. The new spot, created and produced by CLM BBDO in France with support from BBDO New York, follows the clumsy, but well-meaning Yellow as he attempts to fly Santa’s sleigh, deliver the presents and save Christmas. In true Yellow fashion, things go catastrophically wrong, but the mix up has unintended consequences that highlight the true meaning of Christmas.
“This Christmas season, we’re excited to check off a gift that’s been on our fans’ ‘wish list’ for more than 20 years: an ending to the iconic ‘Faint’ commercial,” said Michael Magee, vice president growth acceleration, Mars, Inc. “We want to bring everyone together with M&M’S once again this holiday season by highlighting the true meaning of Christmas for a new generation of fans.”
A 60-second cut of the new film will debut in the US on NBC during the annual Christmas Tree lighting at Rockefeller Center. A truly global campaign, ‘Faint 2’ will also run in 11 additional markets around the world throughout the holiday season.
Credits:
Agency: CLM BBDO, BBDO NY
Creatives
CCO: Matthieu Elkaim
Art Director: Ben Davidson
Copywriter: James Gebler
Other Credits: Tim Bayne (EVP, Executive Creative Director BBDO NY), David Lubars, CCO, BBDO Worldwide
Account
CLM BBDO Vice President: Julien Lemoine
Group Account Director: Judith Romero
Account Manager: Lucie Lavrard
Other Credits: Susannah Keller (EVP, Global Account Director BBDO NY)
Strategic Planning
European Strategic Planner: Véronique Bernard
Production
Production house: La Pac
Director: Reynald Gresset
Producer: Jerome Denis
BBDO Paris Head of production: Julien Sanson
TV Producer: Annabel Dauphin
Post producer: Pierre Suengas
Executive production house: Icon films Bucharest Romania
Post production house: Digital District
3D Animation production house: House Special (Director: Kirk Kelly)
Communications
BBDO Paris head of communications: Lauren Weber
Other Credits: Roy Elvove (EVP, Corporate Communications Director, BBDO North America)
Media Agency
Global Brand Director at Mediacom Global: Archana Kumar
Mars Wrigley Confectionery
VP Marketing Mars Chocolate Europe and Eurasia: Michael Magee
Regional Brand Director M&M’s Europe and Eurasia: Wendie Rosing
Acceleration Marketing VP Europe: Matthew Graham
Global Brand Director M&M’s: Rainer Struck
U.S. M&M’S Brand Director: Allison Miazga-Bedick
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CP+B Boulder: Otterbox 'Action Ollie!'
Agency: CP+B Boulder
Client: Otterbox
Date: December 2017
What do you do when OtterBox, the #1-selling case for Smartphones and tablets, asks for a holiday-themed video? Make a spoof 1980s toy commercial, of course.
CP+B Boulder took OtterBox’s man-sized corporate mascot, Ollie — a cute, if maniacally overprotective critter — and turned him into a small-but-mighty toy action figure named 'Action Ollie.'
Reminiscent of ‘80’s icons like GI Joe and He-Man, the 'Action Ollie' holiday video is a cheesy special effects-laden, rockin’ hair metal-tastic homage to classic Saturday morning kids’ toy commercials. Even the legal disclaimer copy is a parody. It's all to remind viewers that OtterBox cases, like Action Ollie himself, are “unapologetically overprotective” and make a great holiday gift. That is if Action Ollie dolls actually existed. Which they don’t. But whatever. Oh, and they also squeezed in a celebrity cameo: football legend, Peyton Manning. Because, why not?
Credits:
AGENCY:
CP+B, Boulder
LAUNCH DATE:
November 22, 2017
WHERE DID THIS AIR?
OLV
VP/CHIEF CREATIVE OFFICER:
Ralph Watson
EVP/EXECUTIVE CREATIVE DIRECTOR:
Tony Calcao
CREATIVE DIRECTOR:
Jason Pierce
CREATIVE DIRECTOR:
Mark St. Amant
ASSOCIATE CREATIVE DIRECTOR:
Ryan Contillo
ASSOCIATE CREATIVE DIRECTOR:
Donny Brunner
VP/DIRECTOR OF CONTENT PRODUCTION, BOULDER:
Sloan Schroeder
INTEGRATED PRODUCER:
Alina Moeller
JUNIOR INTEGRATED PRODUCER:
Shelby Hawkinson
PRODUCTION COMPANY & CITY:
Bob Industries, LA
DIRECTOR:
Brigg Bloomquist
DIRECTOR OF PHOTOGRAPHY:
Pablo Berron
PRODUCER:
Ray Duffy
PRODUCTION SUPERVISOR:
Dana Eudaily
PRODCUTION DESIGNER:
David Michael Max
EXECUTIVE PRODUCER:
TK Knowles
EXECUTIVE PRODUCER:
John O'Grady
EDITORIAL COMPANY & CITY:
PLUS Productions, Boulder, CO
EDITOR:
Kevin Zimmerman
ASSISTANT EDITOR:
Bryce Harvey, B Stover
EDITORIAL EXECUTIVE PRODUCER:
Lennon Barnica
POST PRODUCTION COMPANY & CITY:
Method Studios
EXECUTIVE PRODUCER:
Cara Lehr
PRODUCER:
Crystal Rossmann, Julia Paskert
LEAD FLAME ARTISIT:
Aidan Thomas
SUPPORT FLAME ARTISTS:
Louis Schachte, Emily Irvine, Jason Frank, Pat Hunsberger
ANIMATOR:
Wayland Vida
MIX & SOUND DESIGN COMPANY & CITY:
Lime Studios, Santa Monica, CA
AUDIO ENGINEER:
Matt Miller
MIX ASSISTANT:
Lisa Mermelstein
MIX EXECUTIVE PRODUCER:
Susie Boyajan
MIX ASSOCIATE PRODUCER:
Kayla Phungglan
MUSIC COMPANY & CITY:
Massive Music, Los Angeles, CA
MUSIC COMPANY EP:
Kiki McDaniel
MUSIC COMPANY CREATIVE DIRECTORS:
Tim Adams
TELECINE COMPANY:
Company 3
COLORIST:
Stefan Sonnenfeld
SENIOR PRODUCER:
Katie Andrews
VP/MANAGING DIRECTOR:
Devin Reiter
GROUP ACCOUNT DIRECTOR:
Rob Hofferman
MANAGEMENT SUPERVISOR:
Claire Marquess
CONTENT SUPERVISOR:
Michelle Robertson
CONTENT MANAGER:
Ashley Huehnerfuss
CHIEF STRATEGY OFFICER:
Eric Zuncic
SENIOR STRATEGIST:
Nicole Hering
SENIOR BUSINESS AFFAIRS:
Lisa Gilles
TRAFFIC MANAGER:
Zach Granowitz
CP+B, Boulder
LAUNCH DATE:
November 22, 2017
WHERE DID THIS AIR?
OLV
VP/CHIEF CREATIVE OFFICER:
Ralph Watson
EVP/EXECUTIVE CREATIVE DIRECTOR:
Tony Calcao
CREATIVE DIRECTOR:
Jason Pierce
CREATIVE DIRECTOR:
Mark St. Amant
ASSOCIATE CREATIVE DIRECTOR:
Ryan Contillo
ASSOCIATE CREATIVE DIRECTOR:
Donny Brunner
VP/DIRECTOR OF CONTENT PRODUCTION, BOULDER:
Sloan Schroeder
INTEGRATED PRODUCER:
Alina Moeller
JUNIOR INTEGRATED PRODUCER:
Shelby Hawkinson
PRODUCTION COMPANY & CITY:
Bob Industries, LA
DIRECTOR:
Brigg Bloomquist
DIRECTOR OF PHOTOGRAPHY:
Pablo Berron
PRODUCER:
Ray Duffy
PRODUCTION SUPERVISOR:
Dana Eudaily
PRODCUTION DESIGNER:
David Michael Max
EXECUTIVE PRODUCER:
TK Knowles
EXECUTIVE PRODUCER:
John O'Grady
EDITORIAL COMPANY & CITY:
PLUS Productions, Boulder, CO
EDITOR:
Kevin Zimmerman
ASSISTANT EDITOR:
Bryce Harvey, B Stover
EDITORIAL EXECUTIVE PRODUCER:
Lennon Barnica
POST PRODUCTION COMPANY & CITY:
Method Studios
EXECUTIVE PRODUCER:
Cara Lehr
PRODUCER:
Crystal Rossmann, Julia Paskert
LEAD FLAME ARTISIT:
Aidan Thomas
SUPPORT FLAME ARTISTS:
Louis Schachte, Emily Irvine, Jason Frank, Pat Hunsberger
ANIMATOR:
Wayland Vida
MIX & SOUND DESIGN COMPANY & CITY:
Lime Studios, Santa Monica, CA
AUDIO ENGINEER:
Matt Miller
MIX ASSISTANT:
Lisa Mermelstein
MIX EXECUTIVE PRODUCER:
Susie Boyajan
MIX ASSOCIATE PRODUCER:
Kayla Phungglan
MUSIC COMPANY & CITY:
Massive Music, Los Angeles, CA
MUSIC COMPANY EP:
Kiki McDaniel
MUSIC COMPANY CREATIVE DIRECTORS:
Tim Adams
TELECINE COMPANY:
Company 3
COLORIST:
Stefan Sonnenfeld
SENIOR PRODUCER:
Katie Andrews
VP/MANAGING DIRECTOR:
Devin Reiter
GROUP ACCOUNT DIRECTOR:
Rob Hofferman
MANAGEMENT SUPERVISOR:
Claire Marquess
CONTENT SUPERVISOR:
Michelle Robertson
CONTENT MANAGER:
Ashley Huehnerfuss
CHIEF STRATEGY OFFICER:
Eric Zuncic
SENIOR STRATEGIST:
Nicole Hering
SENIOR BUSINESS AFFAIRS:
Lisa Gilles
TRAFFIC MANAGER:
Zach Granowitz
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HotelTonight Internal Creative Team and Odysseus Arms: HotelTonight 'Visit Family, Stay With Us'
Agency: HotelTonight Internal Creative Team and Odysseus Arms
Client: HotelTonight
Date: December 2017
HotelTonight is unveiling its new pet-centric creative, reprising the company's 'Visit, Don’t Stay' holiday digital campaign, encouraging people to book a hotel when they go home to visit family, as an escape from too much family togetherness over the holidays.
Last year’s weird uncles and cloying grandmas have been replaced with the obnoxious or unsavory pet you might encounter when you’re home for the holidays.
An image of a hairless sphinx reads: “Mom's new kitty wants to cuddle. Visit family. Stay with us,” while a King Charles Cavalier is accompanied by “Murphy likes to watch. Visit family. Stay with us.” Also, “Something’s up with Nana’s new ‘cat.’ Visit family. Stay with us.” reads another ad with a grinning fennec fox.
In addition to pet images, the campaign theme also includes cross-stitch images with text that is NSFCS (not safe for cross-stitch). The cross-stitch content has already begun to roll out on Twitter and Instagram.
Credits:
HotelTonight, Internal Creative Team:
Jordan Braun - Creative Director
Janet Gardner - Head of Editorial
Jessica Lin - Designer
Jordan Braun - Creative Director
Janet Gardner - Head of Editorial
Jessica Lin - Designer
Odysseus Arms, Agency Team:
Jarrod Gustin - Art Director
Madeline Lambie - Copywriter
Jarrod Gustin - Art Director
Madeline Lambie - Copywriter
Photographer - Elizabeth Renstrom
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We Are Unlimited: McDonald's 'McCafé 3D Bitmoji lens'
Agency: We Are Unlimited
Client: McDonald's
Date: December 2017
Because nothing comes before coffee, even in augmented reality, McDonald’s has partnered with Snapchat to create a unique experience that satisfies people’s (and their Bitmoji’s) need for a quality cup of coffee. Thanks to McCafé, users will be able to use both the front-facing camera and the world-facing camera to give their animated Bitmoji a McCafé pick me up, and makes McDonald’s the first brand to be integrated into the new animated Bitmoji feature on Snapchat.
The lens was available through a unique Snapcode at ordering kiosks in McDonald’s restaurants around the country.
A McCafé holiday cup appears on the front facing lens and then is carried off screen by a user’s unique Bitmoji. When the camera is turned around to the world view, the Bitmoji enjoys a sip of McCafé coffee, runs around the cup with renewed energy and again, carries the cup off the screen.
The McCafé 3D Bitmoji lens is an extension of the campaign created by We Are Unlimited promoting the new McCafé espresso menu. McDonald’s also worked closely with Snapchat and their other agency partners Resolution Media and OMD to bring this one of a kind experience to life.
Credits:
CLIENT: McDonald’s
U.S. Chief Marketing Officer: Morgan Flatley
Director, Marketing & Customer Experience: Paul Matson
Director, Brand Marketing & Digital Strategy: Akash Pathak
Manager, Digital Campaigns and Content: Emily Charon
Manager, Brand Content: Jacqueline Bruzek
CREATIVE AGENCY: We Are Unlimited
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya
Executive Creative Director: Max Geraldo
Creative Director/Copywriter: Brandon Crockett
Creative Director/Art Director: Bruno Guimarães
Art Director: Amari Linton
Copywriter: Kristin Walters
Group Business Director: Melanie Behling
Account Director: Sarah Stahurski
Associate Account Executive: Mallory McDonald
SVP, Partners & Platforms: Justin Hood
Senior Social Strategist: Becca Toth
MEDIA AGENCY: OMD
Digital Group Account Director: Erin Kienast
Associate Director: Samantha Lev
PERFORMANCE MARKETING AGENCY: Resolution Media
Associate Director, Social Media: Eric Dornbrook
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Show me entity :: 16769
215 McCann: Microsoft, Electronic Arts 'Me & Marshawn'
Agency: 215 McCann
Client: Microsoft, Electronic Arts
Date: December 2017
Marshawn Lynch (aka “Beast Mode”) will go down in the history of American football as one of the best running backs of all time. He retired in 2015 only to re-enter the league to play for his hometown team, the Oakland Raiders.
Marshawn is also a known Xbox gamer. In “Me & Marshawn”, we imagine conversations between Marshawn and his own hand – the one that holds the controller and feels the power of Madden NFL ’18, while Marshawn plays on the world’s most powerful console.
“Me & Marshawn” will air in US broadcast with a focus on NFL programming and in major digital/social channels. Madden NFL ‘18 plays Enhanced on the new Xbox One X, which is available now.
Credits:
Client: Microsoft – Xbox
Director, Xbox Integrated Marketing: Craig McNary
Senior Manager, Xbox Integrated Marketing: Michael Rivera-Dirks
Senior Product Marketer, Xbox Global Marketing: Jeanie DuMont
Client: Electronic Arts
Sr. Business Development Manager: Rosanne Elkington
Sr. Director of Brand Management: Josh Rabenovets
Global Campaign Manager: Joe Fraler
Global Brand Manager: Jennica Pearson
Art Director: Josh Kline
Producer: Jeff Ostergaard
Lead Cinematic Artist: Chris Warnock
Associate Cinematic Artist: Mark Burd
Creative Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Ezra Paulekas
Senior Copywriter: John Choe
Art Director: Sean Flores
Director of Integrated Production: Alex Spahr
Agency Producer: Jonathan Matthews
Business Director: Peter Goldstein
Account Director: Drew Porter
Account Supervisor: Devina Hardatt
Account Executive: Armando Melendez
Strategy Director: Cassidy Wilber
Senior Strategist: Ryan Ouyoumjian
Live Action Production: duffy/williams
Directed by Shadd Williams & Michael Duffy
Produced by Shadd Williams
Director of Photography: Michael Duffy
Production Design: Sterling Storm
Editorial: Cabin Editing Company
Editor: Randy Baublis
Producer: Michelle Dorsch
VFX Artist: Verdi Sevenhuysen
Managing Partner: Carr Schilling
Audio: One Union Recording
Engineer: Joaby Deal
Producer: Lauren Mask
Finishing – Emerson Digital
Flame Artist: Mark Emerson
Sound Design & Mix: Mission Film and Digital
Colorist: Ayumi Ashley
Producer: Nick Castillo
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