'Stay hungry': Beyond the Brief with Nayantara Dutta, J. Walter...
To celebrate its 100th anniversary, the 4A’s has partnered with The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps...
View ArticleBrands – stop worrying about being unique and start focusing on emotion
A certain fetish exists around the idea that brands must communicate that there is, rather romantically, something totally unique about them. After all, wouldn’t customers just buy from any old...
View Article'It's disruption gone mad': Digital Podge presents terrifying...
What does the future of marketing look like? If you believe the organisers of the Digital Podge lunch, we're about to see big data implants, office drone dogs and pop-up digital transformation dinner...
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Secrets of Black Friday weekend 2017 revealed in Salecycle infographic
This year’s Black Friday weekend broke all previous records, with sales up almost 17% on 2016, according to a new infographic created by Salecycle.Using client data to track spending patterns across...
View Article'The career' is dead, here's how to avoid 'the redundancy...
Adtech industry expert Volker Ballueder reflects candidly on a year of mergers and acquisitions (M&A) in the martech space, and muses on how the uncertain times can actually present opportunity for...
View ArticleCES says all-male keynote speaker lineup is result of ‘limited pool’ of...
Over the past few days, CES has been heavily criticized by marketers for announcing a keynote speaker lineup that’s almost exclusively white and male.Cindy Gallop, former president of PepsiCo’s global...
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US Creative Works: Featuring Humanaut, BBH NY, Zulu Alpha Kilo and more
Welcome to The Drum's US Creative Works, in partnership with Workfront.This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide...
View ArticleIndian brands Marico, ShopClues and Ford share insights on how digital has...
Industry experts shared their insights on how brands can leverage digital to drive their business at the third edition of 'Google for India' event organized by Google.Google also shared details about...
View ArticleThe power-play taking place behind the scenes of YouTube’s brand safety crisis
YouTube’s ongoing brand safety issues have thrust the media industry into crisis, with advertisers and media agencies also in the dock, all three parties close the year in the midst of a power-play.An...
View ArticleGant enlists Glasgow fashion students for digital magazine drive
Swedish-owned brand Gant has partnered with fashion students at Glasgow Caledonian University to develop a branded digital magazine.It is touching down with the next generation of fashion students at...
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Peruvian billboard campaign collects air pollution to warn of the health...
Lima, Peru is the second most polluted city in Latin America, according to the World Health Organization, and an out-of-home (OOH) campaign collected that air pollution to warn residents of the health...
View ArticleJoining the dots around the consumer: The future of mobile location data
In the last few months, The Drum has been on a journey with Verve in the back of a London cab exploring the ins and outs of location data. In the final episode of Everything You Need to Know (EYNTK)...
View ArticleThe Meghan Effect: relevance can't be faked, but agility can be learned
We all knew Meghan Markle was coming and that she was going to be news. But as Prince Harry’s new fiance admitted herself in that joyful interview, even she didn’t quite realise how huge. If ever a...
View ArticleHow weak and wobbly Theresa May needs to power up or meet her final meltdown
Madame Tussauds may have a dilemma on its hands. The Theresa May replica it recently installed at a cost of £150,000 should ideally be remodelled to remain a true likeness of the embattled prime...
View ArticlePeople on the move featuring Airbnb, Tatler, Telegraph and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below....
View ArticleCan 2018 make the Internet great again?
Recently, I was invited to an event run by BIMA and by Digitas LBI grandly titled ‘Making the Internet Great Again’. At times in 2017 that’s seemed like an impossible task. For advertising in...
View ArticleStuart Thompson departs Tint role to found UGC Agency
Stuart Thompson has stepped down as Tint’s director of Europe in order to found a new marketing agency differentiated by its bottom up approach to content – although he will remain as an advisor and...
View ArticleAdvertising is not marketing: Here’s what it will look like in 10 years
It may be heretical to say it, but advertising as we know it today won’t exist 10 years from now. Why, you ask? Because today, advertising is a business with two sides, but in the future, it will have...
View ArticleAd of the Day: Dutch supermarket Plus celebrates co-parenting with a...
Dutch grocer Plus has unveiled a cinematic film with a bittersweet twist, moving away from traditional Christmas depictions of the nuclear family to showcase a co-parenting scenario that is closer to...
View ArticleIndustry insight: reaction to CES’s response to lack of keynote diversity
CES received backlash for its lack of diversity on its keynote roster— with six male speakers (five of whom are white) slated to present in Las Vegas next month.The organization cited a “limited pool”...
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