Nike has appointed Lauren Sherman as its senior director of digital, based in New York.
The former head of marketing for brand growth business Red Antler has taken up the new role this week. She will lead the digital marketing for the sports apparel brand across its online presence such as Nike.com, its app, its running and training clubs and SNKRS as well.
Sherman had spend over a year at Red Antler, which she joined from Shyp where was also marketing chief for over two years.
Announcing the move on her Instagram feed, Sherman said: “I'm thrilled to be part of this iconic organization and to be doing work that promotes sport and supports athletes.”
At the time of writing, Nike had not responded to The Drum’s request for more information on the role.