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Creative Director's Choice: Ian Clazie of Ready State on Max...
Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.This...
View Article'Great stories are never diminished by the size of a screen':...
Big screen or small screen – a great story should translate on any medium, right? For many brands, creating great content for multiple channels poses a challenge but it does not have to be this way,...
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Corona unites Mexican people in reconstruction and recovery after earthquake...
2017 was a year of natural disasters, and Mexico was rocked by one of the worst in a September 19 earthquake that killed hundreds, leveled towns and injured thousands more. In the wake of the disaster,...
View ArticleWhat marketing agencies can do right now to make diversity more than just talk
Enough with all the nodding around the need for diversity (especially nodding off through boredom). Here’s how we can make it more than just talk.I spoke at the launch of the Jolt Academy the other...
View ArticleUS-based investment firm The Stagwell Group acquires UK agency Forward3D
The Stagwell Group announced the acquisition of London-based digital marketing agency Forward3D.Stagwell Group, a digital marketing and investment firm founded by former Clinton adviser and strategist...
View ArticleNike names Lauren Sherman as new digital marketing chief
Nike has appointed Lauren Sherman as its senior director of digital, based in New York.The former head of marketing for brand growth business Red Antler has taken up the new role this week. She will...
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Nike: Random Studio introduces interactive installation for Nike Free
For the launch of a new generation of Nike Free running shoe, Random Studio, a Dutch experiential design studio, created a range of hands-on digital and physical tools to illustrate the benefits of the...
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Food futures: is personalisation now 'essential' for food brands...
Personalisation is transforming the face of the food and drink industry. One size no longer fits all, and brands must forge more meaningful connections with their customers if they wish to remain...
View ArticleTennent’s Lager tours agony aunt reindeer head Rude-olph across Scotland
Rudolph the red-nosed reindeer is set to leave Scottish pubgoers red-faced as part of a unique marketing stunt and tour from Tennent’s Lager marking the festive season.Disembodied, wall-mounted...
View Article'We are the content we consume': What We Seee's Misan Harriman...
The internet has provided our generation with an entire digital planet to explore, housing everything from the intricacies of user data to a warehouse of short films. Yet, the power of advertising has...
View ArticleBethesda enlists Wonder Woman Lynda Carter to defend single player video...
As video games become diluted with repetitive online grinds and predatorial lootboxes, studio Bethesda has enlisted Lynda Carter, the original Wonder Woman, to underline its commitment to rich single...
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Good/Upworthy renames itself Good Media Group and launches new creative campaign
Just 11 months after the merger between mission-driven media company Upworthy and media brand Good Worldwide, today (December 8) marks a change for Good/Upworthy, with a name change to Good Media...
View ArticleHas socially responsible marketing gone too far?
I’m sure I’m not alone in noticing that brands are rushing in bigger numbers to attach themselves to the latest worthy cause or issue in the hope that we think better of them by association, rather...
View ArticleScottish Sun prints alternative front pages for the first time in support of...
The Scottish Sun has produced two unique front covers for the first time in the tabloid’s 30-year history, a drive in support of Scottish charity Mary’s Meals.Created to announce the launch of the...
View ArticleBusiness on the Move: Capital One, Air Canada, Monkey Shoulder and more
Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.Agency winsCapital One has appointed 7stars to its...
View Article@AgencyQuotes teams with The Drum to share industry Christmas time...
"Christmas is approved"#thingsyouhearinagencies— Andrew Blakeley (@ABlakeley) November 19, 2013The campaign was signed off months ago but the Christmas fun is only just getting started… You’ve been...
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ESPN touts Christmas NBA games with players sitting on Santa’s lap
NBA basketball is now a Christmas tradition, and ESPN will again present a day full of marquee NBA matchups on Christmas Day. To celebrate, Santa is returning to ESPN’s airwaves to declare ‘Xmas’ as...
View ArticleThe Martin Agency disputes chief creative Alexander's version of...
The Martin Agency has disputed chief creative Alexander's version of resignation over sexual harassment claimsAn internal memo from the Martin Agency has claimed that it forced chief creative officer...
View ArticleMLS forms alliance with Dugout to reach fans globally
Major League Soccer (MLS) has partnered with Dugout to help grow its global reach. The partnership will see a dedicated MLS page on Dugout which will give global fans access to exclusive content such...
View ArticleYes, there’s an ethical way to use digital advertising in politics
For the past two years, I’ve taught a lively business ethics course at New York University’s Stern School of Business. Spending hours in a room with hundreds of curious business minds has led to...
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