Creative Works EMEA featuring Twitter, Tanqueray, Pepperami and more

The Big Mac, the iconic “two all-beef patties, special sauce, lettuce cheese, pickles, onions on a sesame seed bun” sandwich turns 50 in 2018. To celebrate the McDonald’s menu item’s longevity, TBWA\Paris has crafted a campaign featuring patrons in retro looks from the various decades of its existence.

The campaign shows that, over the past 50 years, sports, technology, culture, politics and fashion have all changed, but one thing has remained constant – the Big Mac.

McDonald’s France and TBWA\Paris are using both print and digital media to take fans back in time to better understand just how classic the Big Mac really is.

The poster campaign uses four visuals to faithfully resurrect the best (er, most ridiculous) looks from the past several decades. The center of each image features the classic Big Mac being held by some truly retro characters in the stereotypical outfits and hairstyles of the day, like a big-haired couple from the 80s or wide-collar shirts from the 70s.

100 years after the Armistice, 'The Unknown Face' reveals a portrait that symbolizes peace, a synthesis of faces that are now unknown, but were at the time very intimate.

This project, approved by the Centenary Mission, is inscribed as a part of the process of remembering, understanding and hope. It carries a universal message of peace with the synthesis of a multitude of faces, of lives carried away in the whirlwind of the Great War. Nearly 10 months of work were necessary to bring this ambitious project to life, combining technology and the duty of memory in the service of peace. The algorithm specially developed for the purpose of creating faithful face synthesis will allow this face to evolve over time according to the portraits that will continue to be collected from the archives.

The portrait was unveiled at the Historial de la Grande Guerre in Péronne, France as a digital work of art. Visitors of the museum can browse through the tens of thousands of faces that constitute it. To extend the experience and share the message of peace that it embodies with the general public, a dedicated interactive platform www.theunknownface.com allows you to discover "THE UNKNOWN FACE" and some of the destinies of the men and women who marked the history of the Great War. The site aims to consolidate collective and individual memory contributions. It will be continuously updated with new portraits, modifying, following the morphing technique, The Unknown Face. The experience will also be extended to a dedicated Instagram account to discover faces, story formats and videos on Facebook.  

Rimmel is tackling beauty cyberbullying with the launch of an emotive film to coincides with Anti-Bullying Week 2018.

The film features young people who have experienced the negative effects of beauty cyberbullying, alongside high profile victims including Rimmel ambassadors Rita Ora and Cara Delevingne, beauty blogger Tess Daly, UK model Eden and American-Kuwaiti blogger, model, and fashion designer Ascia Al Faraj.

The film kicks off the #IWILLNOTBEDELETED campaign and draws from research by Rimmel which found that 1 in 4 women have experienced cyberbullying with 57% of these women suffering in silence.

Blood bikers are in many ways the unsung heroes – riders who help the NHS to save funding by couriering medical supplies around the country. This short documentary by the highly talented filmmakers Sarah Whitehead, David Hayes and Alex Brooke gives us an insight into these brave life savers through the eyes of the people giving up their time.

Contra have a long history of supporting positive causes and when Director David Hayes approached us with this story, we were thrilled. We were excited about the prospect of supporting a group of selfless individuals and telling a story in a powerful and heartfelt documentary.

The shoot took place over nearly two years as the team looked to get access to a variety of different people and places. From the dark streets of South London to the spectacular hills of the Lake District in Cumbria; the Blood Bikers travel everywhere, so the crew followed. The result is a moving tribute to the dedication of these riders and an insight into the benefits of volunteering.

The world’s third largest Scotch whisky brand, Grant’s, has unveiled a new identity and packaging with design by London-based agency Here Design.

Here Design has been working in partnership with parent company William Grant & Sons for the past ten years across the wider product portfolio, including strategic and creative design for Hendrick’s, Glenfiddich, The Balvenie and Monkey Shoulder. Here Design was tasked to bring the soul back to William Grant & Sons’ heartland offer by crafting a redesigned identity for Grant’s that instilled pride in the legacy of this renowned family-owned brand.

Here Design retained the triangular footprint synonymous with the Grant’s bottle and introduced a more assertive, masculine silhouette, reducing the bottle height and broadening the shoulders for a prouder look and feel.

The new bottle shape also embodies the longstanding brand motto ‘Stand Fast’, newly reinstated by Here Design. They then took these equities into the brand world, establishing a distinctive and recognisable form of brand behaviour.

Grant’s remains the only blended whisky producer to have its own Stillman, Cooper and Master Blender working together under one roof, sharing specialist skills and expertise from one generation to the next. Here Design has celebrated these three pillars of the distilling process by telling the individual and collective stories of The Maker, The Muscle and The Master.

This commitment to an authentic process is reflected in the design details of the new Grant’s identity, with Here Design introducing a new brand equity in the shape of a shield used across each bottle and in the wider brand world as a shorthand.

Both the main shield label and foot label have been given more detailed textural qualities, crafted with foiling, embossing and spot varnishes on textured stock which enable consumers to discover new elements of the brand over time.

Chapter agency is on the lookout for a new writer, so it created a bespoke ad fit for the job.

The ad utilises the two tools for used the job, and also links it back to the writer being a partner for the agency's very own Jon 'Sharpie' Sharp.

Hasbro has teamed up with Jungle Creations to produce ‘If Monopoly was real life’, a humorous video that aims to promote the Monopoly game and encourage families to make time to play together as the holiday season approaches. The video is the second in a two part series, which has been produced by Jungle Creations’ in-house creative agency ‘Treehouse’ and distributed to its flagship Facebook community ‘VT’, which has over 24 million followers.

Playing on the common family feuds that tend to erupt over a game of Monopoly, the video follows the police interrogation of the Simmons family, who have been brought in for questioning to determine who has robbed the bank.

Interwoven with classic Monopoly frustrations and common player quirks, the mother, father and son are eventually eliminated as suspects with just the daughter, Emily Simmons, remaining. The video cuts to the lead investigator, DI Pascoe, emptying stacks of Monopoly money on the table, which were hidden inside Emily’s teddy bear. Upon further demands for an explanation of how the money got there, Emily, with an ice cold expression, slowly produces a white card from her pocket to the shock and dismay of the police officers; it’s a get out of jail free card.

Disney UK have produced a short video featuring Novak Djokovic alongside bespoke Mickey animation to showcase the new Mickey and Minnie capsule collection by Lacoste. The unique collaboration brings together the iconic mouse duo and the Lacoste crocodile to celebrate their 90th and 85th anniversaries respectively.

Disney have partnered with Lacoste to develop the exclusive capsule collection including nearly 30 different nostalgically designed items of clothing, sneakers and leather goods inspired by Mickey the “True Original” and his sweetheart Minnie. All of which are decorated with bespoke character artwork and icons designed by the Disney Creative Team.

Disney have also collaborated with BETC to produce a short clip showing off the collection with bespoke Mickey animation. The video, featuring Novak Djokovic, shows the twelve-time Grand Slam title winner training in some of the new items from the collection and brings life to the Mickey artwork embroidered on the shirt. The video will be featured on the Lacoste website and social media as well as in-store and across digital out-of-home media.

In addition to embroidered Mickey and Minnie artwork, Lacoste have innovated with 3D printing and applique to redraw the profile of the two timeless and universal figures in a modern way. The collection features items for men women and children and will be available in Lacoste stores worldwide

‘We are Here,’ highlights some of the challenges that older people often have to deal with but which are so much harder to bear if you are facing them alone.

The emotional TVCs, directed by James Lawes of Darling Films, show how Age UK’s Advice Line can help older people who are struggling. Viewers follow the ribbon of Age UK’s logo as it passes people across the country at the moment they reach out to the Charity for support.

The brand TVC takes a journey around the country, while the fundraising DRTV focuses on one individual to understand his struggle. Together, they aim to raise awareness of the support Age UK offers and to encourage people to donate to help ensure that the Charity’s essential services, such as the free Age UK Advice Line, can continue to be there for older people and their families and friends.

With 'Gifts that make dreams come true', Virgin Experience Days has looked to eschew the tired category convention of 'memories' and showcase the magic of experience gifts.

Each of the four adverts feature a different experience: a track day, indoor skydiving, afternoon tea at the Four Seasons, and arts and crafts at the amazing MYO.

Virgin Experience Days hopes to capitalise on a consumer shift towards life-affirming experiences. The online spots will be supported by digital out-of-home throughout the Christmas period.

New Balance has launched a cutting-edge, artificial-intelligence-led activation to promote its new women’s shoe. Created with experiential innovation agency Wildbytes and media agency Roldós Media, the bold launch event uses AI software to spot fashion-forward individuals who challenge industry conventions. In line with the maverick spirit of the new Fresh Foam Cruz Nubuck, the event celebrates and rewards fearlessly independent fashionistas and encourages women everywhere to be their own muse.

The spectacular activation involves a complete takeover of Madrid’s central Callao Square - one of the most visited squares in Europe. Throughout the event, custom-built AI software scans passers-by and picks out individuals who are sporting exceptional looks. They are transformed into fashion stars as paparazzi rush to photograph them and they are displayed live on the huge LED screens surrounding the square. New Balance ambassadors then escort the trendsetters to a VIP lounge, where they are gifted the new shoes and interviewed by influencers about their unique style.

To bring the ambitious concept to life, Wildbytes developed AI software based on machine learning to gather data on how people dress in Madrid. They programmed the software to analyse over 50-hours of street camera footage to determine what percentage of the public wear certain patterns, colours, or types of garments. Finally, these statistics are used at the event to hunt exceptions to the rule and provide real-time data, overlaid on Boomerang footage, explaining why these individuals have been chosen. The activation required numerous innovation solutions. Since the event occurred across both day and evening, Wildbytes had to craft a smart approach to the camera and software, so that the software could still identify style patterns even in reduced light conditions.

The activation was carefully choreographed through a series of online and offline touchpoints that build anticipation and social media buzz across the launch period. To begin, New Balance’s social channels were mobilised by getting select Influencers to take over the brand’s Instagram and curate their own ‘exception-spotting’ examples from across the nation.

The launch event will be followed by small-scale replicas in New Balance’s retail spaces.