Johnston Press files for administration
Embattled publisher Johnston Press has announced plans to file for administration after failing to find a buyer.The company, which publishes The i newspaper, The Scotsman and The Yorkshire Post,...
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Obama, Trump and Rihanna: who your customers are aligning with and what that...
Think of the last purchase you made. Did you just go buy something on a whim, or did someone, somewhere influence it?Consumers are driven by emotion, and understanding how emotion plays into their...
View ArticleHong Kong Tourism Board partners National Geographic to promote landscape
The Hong Kong Tourism Board (HKTB) has partnered with National Geographic to promote its annual Great Outdoors campaign. The campaign 'One Place, Two Perspectives' features 13 landscapes in the city...
View ArticleJeff Bezos to employees: 'Amazon is not too big to fail'
Amazon chief executive officer Jeff Bezos in an all employees meeting has emphasized that "Amazon is not too big to fail."According to CNBC, Bezos said: "In fact, I predict one day Amazon will fail....
View ArticleKarey Burke named ABC Entertainment president
Walt Disney’s ABC Entertainment has named Karey Burke as it’s new president.Karey has replaced Channing Dungey and has become the the first African-American to lead a U.S broadcast network.Prior to...
View ArticleGeneral Mills aims to turn Cereal Monsters into movie stars
General Mills (GM) through an OOH campaign is calling on filmmakers, actors, agents, writers, producers, animators, tastemakers, dealmakers, movers and shakers to bring its mascots- Monster to life...
View ArticleLance Armstrong returns in wellness brand Onnit’s testicular cancer...
It’s been a while since the world has heard from cyclist Lance Armstrong, after he was stripped of his Tour de France wins following a doping scandal. Now, Armstrong is riding back into a promotional...
View ArticleJohnston Press titles sold to JPI Media after administrators called
Johnston Press has confirmed that the future of titles, including the i, The Scotsman, and the Yorkshire Post had been secured following a buyout by newly-formed company, JPI Media.Johnston Press put...
View ArticleNetflix trials mobile-only streaming plans
Netflix has started trials for mobile-only streaming plans, which for half the cost of a regular membership will allow people to only watch content on mobile devices alone.The plan is currently being...
View ArticleWaitrose's latest Christmas TV spot is about people watching John Lewis’...
Waitrose has launched its first ever co-branded Christmas TV advert with John Lewis, showing a family watching the retailer’s Elton John Christmas ad.The ad is part of the food retailer’s own festive...
View ArticleWhat brands need to know about avoiding digital advertising's festive...
From Singles Day to Black Friday, Thanksgiving to Christmas, Q4 is a key consumer retail period, but also offers many opportunities for fraudsters to target digital advertising budgets.In recent years...
View ArticleP&G brand Secret tackles gender pay gap in musical ad
P&G deodorant brand, Secret, has ventured forth into the realm of gender inequality, launching 'I'd Rather Get Paid' campaign which seeks to tug the workplace gender off-balance over to a...
View ArticleVontae Davis tells players it’s OK to walk away from their fantasy leagues...
Cornerback Vontae Davis made news when he ran off the football field and kept going, retiring during halftime of a game for the Buffalo Bills. Now, he’s poking fun at his very public retirement from...
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Creative Works EMEA featuring Twitter, Tanqueray, Pepperami and more
Welcome to The Drum Creative Works, supported by Workfront.As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using...
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Dunkin’ introduces new line of espresso drinks with quirky campaign
Dunkin’, which recently dropped the ‘Donuts’ from its name, has launched a new line of handcrafted espresso drinks, and with it, a quirky new campaign from BBDO New York.The premise is that Dunkin’s...
View ArticleIHeartMedia acquires tech company Jelli to boost programmatic advertising
Broadcast radio giant iHeartMedia announced today (19 November) that it is acquiring Jelli, bringing the programmatic platform in-house.Jelli already powers iHeartMedia's programmatic real-time audio...
View ArticleInstagram is clamping down on influencers with fake followers – but is it...
Following a call from Unilever at the start of the year to “rebuild trust in influencer marketing,” Instagram has detailed plans to clamp down on all third-party apps that help creators attain...
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Svedka Vodka brand campaign urges drinkers to ‘Bring Your Own Spirit’
Svedka Vodka, has launched its first national brand campaign in over five years. The integrated marketing effort, ‘Bring Your Own Spirit’ will include TV commercials, creative digital marketing, and...
View ArticleGrey New York hires four ECDs as it expands its creative leadership team
Grey New York has expanded its creative leadership team, hiring four new executive creative directors.Jeff Anderson joins Grey from McCann where he was an executive creative director. He has created...
View ArticleCoca-Cola celebrates 25 years of polar bears with warm and fuzzy family spot
The iconic Coca-Cola polar bears have returned, and they’ve brought along a few penguins to celebrate 25 years as the beverage’s winter mascot.Coca-Cola’s latest Christmas campaign, ‘Christmas Rules,’...
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