Dove Men+Care is giving the gift of free washes and haircuts to men and the children in their lives to help families spend more time together during the holidays. On December 8, the brand will launch #HolidayShear by taking over 22 locations of Bishops Cuts/Color, a national chain that is predominately minority-owned.
"Every holiday season my son and I are left scrambling at the last minute to make it to the barbershop," said Tyler McElhaney, father and founder of Tynology, a men's lifestyle blog. "This year, it is so great to partner with Dove Men+Care on this incredible event. Not only am I able to cross another errand off my list, but it is great to spend quality time with my son during such a busy time."
To keep men and kids engaged while they wait for a wash and haircut, Dove Men+Care created activity cards to encourage bonding through drawing, playing, and conversation. These activities include ‘Draw Dad's Do’ and ‘What's the Buzz?’, as well as kid favorites such as tic-tac-toe, fill-in-the-blank, and connect the dots. There will also be photo opportunities for participants to show off their new holiday haircuts.
"This time of year is all about giving, so we are thrilled to surprise our customers through this partnership with Dove Men+Care," said Leigh Feldman, chief marketing officer at Bishops Cuts/Color. "We are all about celebrating our differences and understand that families come in all shapes and sizes. We're most excited about this opportunity to make each and every customer look and feel their best with a variety of products from Dove Men+Care made for any hair type."
Each barber and hairstylist will also educate customers on the benefits of the Dove Men+Care hair care products.
The activation is an example of how Dove Men+Care remains dedicated to men who care for their families, communities, and themselves, according to a release. Not only does the partnership with Bishops Cuts/Color give men the haircare products they need to address all of their hair concerns, but it also gives the gift of spending time with the kids in their life this holiday season.
The complimentary haircuts, washes, and styling are limited to 22 participating Bishops Cuts/Color locations across the United States only. Fans are encouraged to share their stories with the #HolidayShear hashtag.