Possible's Shane Atchison returns to run Wunderman Thompson NA, JWT’s...
The former global chief executive of Possible, Shane Atchison, will return to WPP to lead Wunderman Thompson’s North American business, while J Walter Thompson North America chief, Simon Pearce, is to...
View ArticleThe Players' Tribune buys Unscriptd to further global expansion
The Players' Tribune (TPT) has acquired sports media and technology company Unscriptd as it continues its push toward global expansion.Key to the deal is the integration of Unscriptd's proprietary...
View ArticleFrom messaging to in-flight targeting, how should travel marketers reach...
It is the time of the year again, where holidaymakers are ready to jet set around the world, tapping a variety of resources at their fingertips to help them discover destinations, evaluate travel...
View ArticleIBM’s Ginni Rometty honored at Ad Council Dinner
The Ad Council held its 65th Annual Public Service Award Dinner and honored Ginni Rometty, chairman, president, and chief executive of IBM. The night also raised $5.3m to support the nonprofit...
View ArticleUnilever marketing chief Keith Weed exits
After close to four decades with Unilever, chief marketing officer Keith Weed is to retire from the business.Weed will leave the FMCG giant in May next year. Unilever has not confirmed who will be...
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Creative Director’s Choice: Stink Studios ECD Yego Moravia on RXBar’s ‘No...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.This week,...
View ArticleRetail marketing: why will the customer cross the road in 2019?
With a string of big names disappearing from the high street, requiring rescue or teetering on the brink, we need to ask, if retail’s battle cry is truly ‘adapt or die’, why have so many chosen the...
View ArticleNat Geo expands VR capabilities with YouTube partnership
National Geographic has teamed up with YouTube to launch three virtual reality projects over the next year.The partnership, announced Wednesday (5 December), aims to give Nat Geo's global audience a...
View ArticleNigel Vaz to succeed Sarah Golding as IPA president
Nigel Vaz, chief executive EMEA and APAC for Publicis.Sapient, is to succeed Sarah Golding as the president of the Institute of Practitioners in Advertising (IPA). Vaz will pick up the mantle from...
View ArticleUS firms to spend $19bn in 2018 on third-party data despite industry's...
American companies are increasing their spend on third-party data despite industry-wide concerns over consumer privacy.According to a study from IAB Data Center of Excellence and Winterberry Group, US...
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Not All Women Want Minivans
All too often advertisers make assumptions instead of data-based decisions on what consumers want and how to market it to them. Consider the auto industry as a prime example.With the end of the year...
View Article4A’s hires Simon Fenwick as EVP, talent engagement and inclusion
The 4A’s has named Simon Fenwick executive vice president, talent engagement and inclusion. In the role, Fenwick will oversee the organization’s diversity, learning, and development programs, including...
View ArticleViu's Kingsley Warner on how the OTT platform works with advertisers...
HBO Asia Networks and Viu, an OTT Video service owned by Hong Kong-based PCCW and Vuclip, recently announced a partnership to bring Viu Original “The Bridge” to HBO Networks and HBO GO throughout Asia...
View ArticleA third of agency owners ‘uncomfortably worried’ about finances: Wow Company...
A report released by accountancy firm The Wow Company reveals almost three-quarters of UK agency owners (74%) have felt "uncontrollable worry" about their company over the last month.The Mental...
View ArticleConcerned agencies develop Exit Brexit tool to help constituents lobby their MPs
Digital production studio, Neu and creative comms agency Wire have launched a digital button that makes it easier for the voting public to petition their local MP to put a stop to prime minister...
View ArticleGuinness cements Six Nations sponsorship as RBS bows out
Guinness is to become the new title sponsor of the Six Nations Championship. The brewer will replace NatWest, which took on a one-year agreement for 2018 following the termination of a 14-year...
View ArticleTaste of Home and Folgers bring Gingerbread Boulevard back to NYC for the...
Taste of Home, a top food media brand, is celebrating its fifth annual Gingerbread Boulevard alongside longtime sponsor, Folgers. The two are bringing a handcrafted gingerbread cityscape to New York's...
View ArticleAA appoints Goodstuff to handle media, ending 2-year relationship with Carat
Goodstuff Communications has been named the Automobile Association's (AA) media agency of record, closing its second media review in as many years.The appointment ends the AA's relationship with...
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Dove Men+Care spreads #HolidayShear with complimentary washes and haircuts
Dove Men+Care is giving the gift of free washes and haircuts to men and the children in their lives to help families spend more time together during the holidays. On December 8, the brand will launch...
View ArticleCoca-Cola and UberEats offer free dinner delivery to those who work Christmas...
Working the night shift can be lonely enough, but on Christmas Eve, when everybody is with family, those who work past regular business hours can feel left out. So, UberEats and Coca-Cola have teamed...
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