Aiming to maintain its current growth trajectory, customer-experience focused marketing agency Hero Digital has appointed its first chief marketing officer, Kenneth Parks. As the agency’s chief marketer, Parks will oversee its brand strategy, marketing, and sales enablement. He’ll report directly to Hero Digital cofounder and chief executive David Kilimnik.
Most recently, Parks served as chief marketing officer at Dentsu Aegis Network, where he was responsible for setting its brand and go-to-market strategies. He also was chief marketer at Digitas, part of Publicis Groupe.
“I have deep experience in brand, big data, and marketing cloud technologies,” Parks told The Drum. “This allows me to reimagine the Hero client marketing experience from engagement to transaction and loyalty — bridging brand, marketing, and sales for Hero.
“Hero Digital is a young disrupter in the marketplace, so my first priority is to create a Hero brand DNA that captures that energy and informs how the Hero brand looks, feels, and acts.”
Earlier this year, Hero Digital was named one of Inc’s hottest companies and has been experiencing rapid growth. That growth includes the recent acquisition of Clock Four, a digital innovation agency.
“A lot of clients don't believe the big legacy agencies project the future,” Parks told The Drum. “The opportunity with Hero Digital is to provide future CMOs with a truly modern CX agency solution that is born in Silicon Valley, not Madison Avenue. Clients want what Hero offers: a customer experience led agency that bridges strategy, design, and execution.”
Kilimnik pointed out that Park’s background and experience are a perfect fit for reaching Hero Digital’s growth goals. "We’re at a pivotal point in our business where having a CMO of Kenneth’s caliber with an extensive background within our industry is vital to our continued growth,” Kilimnik said in an announcement. “His decades of experience in big data, customer experience, and marketing cloud technologies make him an ideal leader to help accelerate our goal of becoming the leading independent customer experience agency for CMOs.”