TV Ad Spend Weekly: sleepy days in the ad world
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleInternational Paralympic Committee announces Citi bank as partner until 2020
International Paralympic Committee (IPC) has named global bank Citi as an international partner until 2020.As part of the partnership, Citi will sponsor 18 National Paralympic Committees (NPCs) which...
View ArticleTransport for London bans Lumen advertisement citing sexual objectification
Transport for London’s (TfL) advertising agent, Exterion Media has banned an advertising campaign from dating app Lumen claiming that the ad sexually objectifies the model.The campaign features...
View ArticleChevrolet's global chief marketing officer Tim Mahoney to retire
Chevy's global chief marketing officer (CMO) Tim Mahoney will step down on March 1, according to GM's statement to Ad Age.The news comes after GM's plan to reduce 15% of its employees as part of a...
View ArticleFacebook apologizes after photo bug exposed photos of millions of users
Facebook has revealed that a photo API bug has exposed the private pictures of 6.8 million users through third party apps over a 12 day-period, in yet another privacy breach.Users who used Facebook...
View ArticleRaheem Sterling fronts new Nike ad after speaking out on racism
Manchester City footballer Raheem Sterling has emerged as the next sports star to front Nike’s ongoing ‘Just Do It’ ad campaign following his comments on how young black footballers are portrayed by...
View ArticleJust Eat, Deliveroo and McDonald’s enter talks with TfL ahead of junk food ad...
Just Eat, Deliveroo and McDonald’s are among the brands in talks with Transport for London (TfL) to find ways around the looming junk food ad ban, set to come into force next February.Mayor of London...
View ArticleInternational Olympic Committee gets first Olympic online store in China via...
Alibaba has built a Tmall shop for the International Olympics Committee (IOC) as part of its 10-year agreement to digitise the games.The online store is the first online store of the IOC in China,...
View ArticleTikTok launches first major UK marketing campaign
TikTok, the short-form mobile video app, has launched its first major UK marketing campaign to run during the Christmas holiday period. The premise of the app is to encourage its users to capture and...
View Article@KFC, @Tide and @Nike: the brands that won Twitter in 2018, according to Twitter
Ryan Oliver, head of brand strategy for US/Canada at Twitter, runs down the brands that nailed their microblogging strategy in 2018.Best brand voiceCriteria: the brand that has consistently and...
View ArticleControversial advertising: marketing ploy or lack of awareness?
Every day, we are exposed to up to five thousand advertisements. They're everywhere – on our phones, televisions, newspapers, radios, emails... the list is endless. Many of these adverts pass by our...
View ArticleStef Calcraft steps down as Dentsu Aegis UK chief, Nick Waters to succeed
Dentsu Aegis’ executive chairman for the UK and Ireland, Stef Calcraft, is to leave the agency group less than a year after he joined. Calcraft took on the job, which was newly-created, in January of...
View ArticleFormer Brainlabs head of programmatic and social joins PHD Manchester
Omnicom Media Group’s PHD has appointed Liz Emerick as biddable media director at its Manchester office.Formerly head of programmatic and social for Brainlabs in London, Emerick brings extensive...
View ArticleBlippar appoints administrators after failing to reach funding deal
Blippar has appointed administrators after failing to find additional funding, following a dispute between investors Nick Candy and Malaysian sovereign wealth fund Khazanah.Earlier this month, reports...
View ArticleBe very aware when marketing to generation alpha
This holiday season, kids everywhere will be pestering their parents and anyone else who might listen for toys, tech, and more. But their influence on purchases goes well beyond the holidays.In a...
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CMO Kenneth Parks shifts to Hero Digital from Dentsu Aegis Network
Aiming to maintain its current growth trajectory, customer-experience focused marketing agency Hero Digital has appointed its first chief marketing officer, Kenneth Parks. As the agency’s chief...
View ArticleLocalised content is as important as price when choosing a streaming service...
Indian’s aren’t just looking for the best bang for their buck when choosing from a competitive online streaming selection: localised content factors just as highly.A report by IHS Markit found the two...
View Article'Mr' John Lewis, Apple, BBC One, Aldi: the best 2018 xmas ads
Christmas ads are a key staple of the festive season. For 2018's offering, The Drum spoke to the industry to share their favourite festive advertising campaigns.Following is a list of what the industry...
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AdVent: Advertising agency professionals share their festive gripes
Christmas is the time of giving and for goodwill but also it’s a great time to moan too. As a result, The Drum Network asked member agencies what they hated most about Christmas marketing. Here is a...
View ArticleThe Alzheimer’s Society challenges stigma with Christmas poem penned by...
The Alzheimer’s Society wants to give a voice to those living with dementia this Christmas, turning a moving poem written by people who have the condition into a bold animation. The unique seasonal...
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